Outreach & Partnerships Manager

📌 Core Information

🔹 Job Title: Outreach & Partnerships Manager

🔹 Company: The Lorenz Clinic, LLC

🔹 Location: Minneapolis, MN

🔹 Job Type: On-site, Full-Time

🔹 Category: Mental Health Care

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with regular metro-area travel)

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining referral partnerships with universities, hospitals, and providers
• Designing and executing clinician recruitment campaigns
• Representing Lorenz at career fairs, info sessions, and outreach events
• Tracking performance metrics and iterating outreach strategies
• Collaborating with HR and clinical leadership to align messaging and ensure candidate fit

ASSUMPTION: This role requires a high level of relational and communication skills, as well as the ability to manage multiple partnerships and campaigns simultaneously.

📋 Key Responsibilities

✅ Design and execute clinician recruitment campaigns (digital + in-person)

✅ Implement outreach strategies that drive both clinician interest and client inflow

✅ Build and maintain referral partnerships with universities, hospitals, and providers

✅ Represent Lorenz at career fairs, info sessions, and outreach events

✅ Create and manage email, social, and CRM campaigns to nurture candidate and referral relationships

✅ Track performance metrics (e.g., applications, hires, referrals, partnerships, client inflow)

✅ Collaborate with HR and clinical leadership to align messaging and ensure candidate fit

✅ Support brand presence and website content with support from a Marketing Coordinator

ASSUMPTION: This role involves a significant amount of travel and requires strong presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, psychology, education, or a related field

Experience: 5-8 years of experience in marketing, recruitment, development, or outreach

Required Skills:

• Strong communication and organizing skills
• Ability to build trust and form partnerships
• Comfortable speaking, presenting, and writing with clarity and warmth
• Understanding of tracking outreach ROI and iterating as needed
• Open to local travel (weekly) between campuses, clinics, and partners

Preferred Skills:

• Strong in-person partnership management and relationship-building
• Experience managing or supporting PPC campaigns or recruitment budget
• Familiarity with employer branding in healthcare or nonprofit settings
• Understanding of product-led growth principles or lifecycle marketing
• Master of Business Administration (MBA) or advanced degree

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 – $105,000 annually (commensurate with experience)

Incentive Bonus: Up to 10% annually, based on workforce growth and referral outcomes

Benefits:

• Employer-sponsored health, dental, vision, and life insurance
• 401(k) with employer match
• 12 weeks paid parental leave (all genders)
• Generous PTO, paid holidays, and service hours
• CEU reimbursement and professional development support
• Mileage reimbursement for in-state travel
• Flexible schedule within the structure of an in-person role

Working Hours: Full-time, with regular travel between campuses, clinics, and partners

ASSUMPTION: The salary range provided is based on the company's size and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care. Lorenz Clinic specializes in Family Psychology and is nationally recognized for its rigorous training model and mission-forward culture.

Company Size: 51-200 employees. This size allows for a more personal work environment with ample opportunities for growth and impact.

Founded: 2011. Lorenz Clinic was founded on the idea that accessible mental health care is essential and has since expanded its services and locations.

Company Description:

• Combines clinical excellence, systemic epistemology, social obligation, and business acumen to expand equitable access to psychological services and training.
• Multi-disciplinary staff including child specialists, couples counselors, and adult therapists.
• Committed to keeping clinicians and clients at the center of the work, with a focus on lifelong learning, listening, and creating safe spaces for all.

Company Specialties:

• Child Psychology
• Adult Psychotherapy
• Psychological Testing
• Couples & Family Therapy
• Neuropsychological Evaluation
• Co-parenting Therapy
• Clinical Supervision
• Clinical Consultation

Company Website: http://www.lorenzclinic.com

ASSUMPTION: Lorenz Clinic's mission-driven approach and commitment to mental health advocacy make it an attractive employer for candidates passionate about this field.

📊 Role Analysis

Career Level: Managerial. This role involves managing partnerships, campaigns, and relationships, as well as collaborating with HR and clinical leadership.

Reporting Structure: Reports directly to the Founder & CEO, with collaboration across HR and clinical teams.

Work Arrangement: On-site, with regular travel between campuses, clinics, and partners. Some hybrid work may be possible.

Growth Opportunities:

• Clear path to Director-level responsibility as the growth system matures.
• Potential to shape Lorenz's employer brand presence and workforce-led growth strategy.
• Opportunities to expand skills and knowledge in mental health, healthcare marketing, and partnership management.

ASSUMPTION: The growth opportunities in this role are closely tied to the company's expansion and the success of the outreach and partnerships strategy.

🌍 Location & Work Environment

Office Type: Lorenz Clinic has multiple locations across the Minneapolis-Saint Paul metropolitan area, with this role focusing on Victoria, MN, and regular travel to other locations.

Office Location(s): 1772 Stieger Lk. Ln., Ste. 220, P.O. Box 51, Victoria, MN 55386, US (primary); other locations in Chaska, Prior Lake, Rosemount, and Wayzata, MN

Geographic Context:

• Minneapolis-Saint Paul is the 16th-largest metropolitan area in the United States, with a diverse population and a strong job market.
• The Twin Cities offer a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
• The mental health care industry in the region is well-established and growing, providing ample opportunities for partnerships and referrals.

Work Schedule: Full-time, with regular travel between campuses, clinics, and partners. Some flexibility may be available for hybrid work arrangements.

ASSUMPTION: The work environment for this role is dynamic, with a focus on building relationships and driving growth through strategic partnerships.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screen with the HR team to discuss qualifications and fit.
• In-person or virtual interview with the Founder & CEO to discuss the role, company culture, and growth opportunities.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Communication and presentation skills, both written and verbal.
• Ability to build and maintain relationships with partners and stakeholders.
• Understanding of mental health care, healthcare marketing, or related fields.
• Problem-solving and strategic thinking skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of mental health care, partnership management, and strategic outreach in your application materials.
• Prepare for interview questions that focus on your communication skills, relationship-building abilities, and strategic thinking.

ATS Keywords: Clinician recruitment, referral marketing, outreach, healthcare marketing, relationship development, university partnerships, talent marketing, nonprofit growth, Minneapolis mental health, Health & Wellness Leadership, mission-driven business, social impact marketing, strategic partnerships, talent pipeline development, campus or university recruiting, career development, alumni relations, community management, student-alumni engagement, partnership management, community engagement, mental health outreach, educational partnerships, workforce development, talent acquisition, career coaching, field placement coordination, recruiter engagement, relationship-based marketing, higher education partnerships, behavioral health recruiting, psychology career development

ASSUMPTION: The application process for this role is likely competitive, with a focus on finding candidates who align with Lorenz Clinic's mission and values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM) for tracking partnerships and candidate relationships
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot) for creating and managing email campaigns
• Social media platforms (e.g., LinkedIn, Facebook, and Twitter) for building brand presence and engaging with partners and candidates
• Project management tools (e.g., Asana, Trello, or Monday.com) for tracking outreach campaigns and partnerships

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing infrastructure and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Social Obligation: Lorenz Clinic is committed to expanding equitable access to psychological services and training.
• Professionalism: The clinic maintains high standards for clinical excellence, systemic epistemology, and business acumen.
• Development-Driven: Lorenz Clinic prioritizes lifelong learning and growth for both clinicians and clients.
• Quality: The clinic is dedicated to providing high-quality care and services to its clients.
• Reflectiveness: Lorenz Clinic encourages self-awareness, continuous improvement, and a commitment to creating safe spaces for all.

Work Style:

• Relational: This role requires strong communication and relationship-building skills, as well as the ability to work collaboratively with partners and stakeholders.
• Strategic: The Outreach & Partnerships Manager must be able to develop and execute outreach strategies that drive growth and expand access to care.
• Adaptable: This role involves frequent travel and requires the ability to adapt to different environments and audiences.

Self-Assessment Questions:

• How do your personal values align with Lorenz Clinic's commitment to social obligation and mental health advocacy?
• How comfortable are you with frequent travel and presenting to diverse audiences?
• How do you approach building and maintaining relationships with partners and stakeholders in a mission-driven environment?

ASSUMPTION: Candidates who align with Lorenz Clinic's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple partnerships and campaigns simultaneously may be challenging, requiring strong organizational skills and attention to detail.
• Building and maintaining relationships with partners and stakeholders may require significant time and effort, with potential setbacks or rejections.
• Regular travel between campuses, clinics, and partners may be physically demanding and time-consuming.
• Working in a mission-driven environment may require a high level of commitment and emotional intelligence.

ASSUMPTION: The potential challenges in this role are closely tied to the dynamic nature of the work and the company's commitment to mental health advocacy.

📈 Similar Roles Comparison

• Compared to other marketing or recruitment roles, this position places a greater emphasis on relationship-building, strategic partnerships, and mission-driven outreach.
• In the mental health care industry, this role is unique in its focus on expanding access to care through workforce-led growth and strategic partnerships.
• Career paths in this role may lead to Director-level responsibility as the company's growth system matures, with opportunities to shape Lorenz's employer brand presence and workforce-led growth strategy.

ASSUMPTION: The unique aspects of this role make it an attractive opportunity for candidates interested in mental health care, healthcare marketing, and mission-driven work.

📝 Sample Projects

• Developing and executing a targeted outreach campaign to attract clinicians from specific universities or training programs.
• Building and maintaining referral partnerships with hospitals, community health centers, or other mental health care providers to expand client inflow and increase awareness of Lorenz's services.
• Collaborating with HR and clinical leadership to create and implement a comprehensive employer branding strategy that resonates with target audiences and drives clinician interest.

ASSUMPTION: The sample projects in this role are closely tied to the company's mission, values, and strategic growth objectives.

❓ Key Questions to Ask During Interview

• How does this role contribute to Lorenz Clinic's mission and strategic growth objectives?
• What are the primary challenges and opportunities in building and maintaining referral partnerships with universities, hospitals, and other mental health care providers?
• How does Lorenz Clinic support the professional development and growth of its employees, particularly in this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?
• How does Lorenz Clinic measure the success of its outreach and partnership efforts, and how can this role impact those metrics?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on mental health care, partnership management, and strategic outreach.
• Prepare for interview questions that focus on your communication skills, relationship-building abilities, and strategic thinking.
• If selected for an interview, be prepared to discuss your understanding of Lorenz Clinic's mission, values, and strategic growth objectives.
• Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.