📌 Core Information
🔹 Job Title: Owned Channels Marketing Manager Lead
🔹 Company: USAA
🔹 Location: San Antonio, TX (with flexibility for other USAA offices)
🔹 Job Type: Full-Time, Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with flexibility for other USAA offices
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing controls for owned channels to ensure compliance with internal policies and risk management requirements
- Conducting risk assessments and supporting incident responses
- Leading process improvements across marketing campaigns
- Collaborating cross-functionally to drive accountability for control execution
- Embedding controls and approval processes into MarTech workflow design
ASSUMPTION: This role requires a high level of expertise in marketing campaign execution and risk management within a highly regulated environment.
📋 Key Responsibilities
✅ Own and evolve marketing controls for owned channels ensuring compliance with internal policies, enterprise risk framework, and regulatory standards
✅ Conduct RCSAs (Risk and Control Self-Assessments) and deep dive on campaign execution processes for all owned channels (e.g., email, direct mail, .com/mobile)
✅ Identify and document key risks and associated mitigating controls; escalate emerging issues as needed
✅ Support incident response and root cause analyses for control failures and campaign issues
✅ Provide advisory support to marketing teams during campaign planning and execution
✅ Embed controls, approval processes into MarTech workflow design and influence development of automated controls
✅ Serve as lead point of contact for internal audit and control testing
✅ Maintain audit-ready documentation and evidence tracking for campaign execution
✅ Influence and align cross-functional teams to drive accountability for control execution
✅ Lead risk awareness, change management, and training initiatives within the marketing organization
ASSUMPTION: This role involves a high degree of detail-oriented work and requires strong analytical and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
Experience: 8 or more years of relevant business support and/or general analysis experience.
Required Skills:
- Deep understanding of campaign execution for owned channels within a highly regulated environment
- Demonstrated success in developing, implementing, and maintaining controls or risk management programs
- Excellent communication skills and executive presence, ability to influence at all levels across a matrixed organization
- Strong analytical and problem-solving skills with experience leading and executing enterprise risk management frameworks (e.g., RCSA, issue management)
- Experience with owned channel process improvements and automation
- Knowledge and experience with owned channel platforms and systems (e.g., Adobe campaign, AEM, Pega)
- Detail-oriented with a structured approach to process design and documentation
- Working knowledge of data governance or data privacy practices
Preferred Skills:
- Experience working in the financial services industry
- Familiarity with USAA's products and services
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a strong understanding of marketing principles and the ability to apply them to complex, unique work assignments is likely required for this role.
💰 Compensation & Benefits
Salary Range: $114,080 - $218,030 (USD) per year
Benefits:
- Comprehensive Medical Plans
- Dental Plans
- Vision Plans
- 401(k)
- Pension
- Life Insurance
- Parental Benefits
- Adoption Assistance
- Paid Time Off
- Paid Holidays
- Paid Volunteer Hours
- Wellness Programs
- Career Path Planning
- Continuing Education
Working Hours: Full-time, 40 hours per week, with flexibility to work remotely up to 3 days per week
ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's experience and location. Employees may also be eligible for pay incentives based on overall corporate and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on serving the military community and their families
Company Size: 10,001+ employees, with a large presence in the San Antonio, TX area and other locations across the United States
Founded: 1922, with a rich history of serving the military community
Company Description:
- USAA is a leading provider of insurance, banking, investments, retirement, and advice products and services to the military community and their families
- They are committed to providing a range of highly competitive products, exceptional service, and trusted advice to their members
- USAA is also dedicated to being a destination employer for passionate people looking to serve those who are willing to give it their all
Company Specialties:
- Insurance
- Investments
- Financial Planning
- Banking
- Serving the Military Community
- Military Friendly Employer
- Employee Well-being
- World-class Benefits
- Customer Service
- Risk Management
- Audit and Compliance
Company Website: http://www.usaajobs.com
ASSUMPTION: USAA's focus on serving the military community and their families sets it apart from other financial services companies and may impact the types of candidates they seek for this role.
📊 Role Analysis
Career Level: Experienced professional with a strong background in marketing campaign execution and risk management
Reporting Structure: This role reports to the Head of Marketing Operations and works closely with cross-functional marketing teams, technology enablement teams, and internal audit
Work Arrangement: Hybrid, with 4 days required in the office and up to 3 days remote work per week
Growth Opportunities:
- Potential to advance within the Marketing Operations team or explore other opportunities within USAA's marketing organization
- Chance to gain experience in a large, complex organization and work on high-impact projects
- Opportunity to develop leadership skills and influence cross-functional teams
ASSUMPTION: Given USAA's size and the nature of this role, there may be opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: USAA has multiple office locations, with this role based in San Antonio, TX, but offering flexibility for other USAA offices
Office Location(s): San Antonio, TX (with flexibility for other USAA offices)
Geographic Context:
- San Antonio, TX: USAA's headquarters, with a large employee base and a vibrant, growing city with a low cost of living compared to other major metropolitan areas
- Other USAA offices: Located in Phoenix, AZ; Colorado Springs, CO; Charlotte, NC; Tampa, FL; and Chesapeake, VA
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The flexibility to work remotely up to 3 days per week may be an attractive feature of this role for some candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager and/or team members
- Final interview with the Head of Marketing Operations
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of marketing campaign execution and risk management within a highly regulated environment
- Candidates' problem-solving skills and ability to lead and execute enterprise risk management frameworks
- Candidates' communication skills and ability to influence cross-functional teams
- Candidates' cultural fit with USAA's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your experience with marketing campaign execution, risk management, and process improvement
- Be prepared to discuss specific examples of your experience with owned channel process improvements and automation
- Demonstrate your understanding of USAA's mission and commitment to serving the military community
ATS Keywords: Marketing Campaign Execution, Risk Management, Process Improvement, Compliance, Cross-Functional Collaboration, Data Analysis, Root Cause Analysis, Control Testing, MarTech Workflow Design, Incident Response, Training Initiatives, Communication Skills, Analytical Skills, Problem-Solving Skills, Data Governance, Data Privacy
ASSUMPTION: Given the competitive nature of the job market and the high level of expertise required for this role, applicants should expect a thorough interview process that focuses on their technical skills and cultural fit with USAA.
🛠️ Tools & Technologies
- Adobe Campaign
- Adobe Experience Manager (AEM)
- Pega
- Microsoft Office Suite (Word, Excel, Access)
- Relevant industry data sources
ASSUMPTION: While not explicitly stated, candidates should be comfortable working with marketing technology platforms and tools to effectively manage campaign execution and risk management.
👔 Cultural Fit Considerations
Company Values:
- Service: We put our members first by listening, understanding, and responding to their needs
- Loyalty: We are committed to our members through thick and thin
- Honesty: We act with integrity and tell it like it is
- Integrity: We uphold the highest standards of conduct and fulfill our commitments
Work Style:
- Collaborative: We work together to achieve our goals and support our members
- Adaptable: We embrace change and continuously improve our processes and products
- Innovative: We think outside the box and challenge the status quo to better serve our members
Self-Assessment Questions:
- Do you have a deep understanding of campaign execution for owned channels within a highly regulated environment?
- Are you comfortable working in a matrixed organization and influencing cross-functional teams?
- Do you have strong analytical and problem-solving skills, with experience leading and executing enterprise risk management frameworks?
ASSUMPTION: USAA places a strong emphasis on cultural fit and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Working in a highly regulated environment may require additional compliance and risk management considerations
- Balancing the need for control and risk mitigation with the need for agility and innovation in marketing campaigns
- Managing cross-functional teams and influencing stakeholders across a matrixed organization
- Keeping up with the latest marketing technologies and trends while maintaining a strong focus on risk management
ASSUMPTION: While this role offers many opportunities for growth and impact, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is unique in its focus on owned channel marketing campaign execution and risk management within a highly regulated environment
- Compared to other marketing roles, this position requires a higher level of expertise in risk management and process improvement
- Career path comparison: This role may serve as a stepping stone to more senior marketing or risk management positions within USAA or other organizations
ASSUMPTION: Given the unique nature of this role, candidates should carefully consider their fit for this specific position and the industry-specific context of USAA's mission and values.
📝 Sample Projects
- Developing and implementing a comprehensive risk management framework for owned channel marketing campaigns
- Conducting a thorough review of owned channel campaign execution processes and identifying opportunities for process improvement and automation
- Leading a cross-functional team to embed controls and approval processes into MarTech workflow design and influence the development of automated controls
ASSUMPTION: The specific projects candidates may work on will depend on the current state of USAA's owned channel marketing campaigns and risk management processes.
❓ Key Questions to Ask During Interview
- Can you describe the current state of owned channel marketing campaign execution and risk management processes at USAA?
- How does this role collaborate with cross-functional marketing teams and technology enablement teams to drive process improvements and risk mitigation strategies?
- What are the most pressing challenges facing the owned channel marketing team, and how does this role address them?
- How does USAA support the professional growth and development of its employees in this role?
- What is the work environment like for this role, and how does USAA foster a culture of collaboration and innovation?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates a candidate's interest in and understanding of the role and USAA's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with marketing campaign execution, risk management, and process improvement
- Prepare examples of your experience with owned channel process improvements and automation
- Demonstrate your understanding of USAA's mission and commitment to serving the military community
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
