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Pacific Northwest Territorial Marketing Manager (Workers Compensation)

Berkshire Hathaway Homestate Companies
Full-time
On-site
Seattle, Washington, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Pacific Northwest Territorial Marketing Manager (Workers Compensation)

πŸ”Ή Company: Berkshire Hathaway Homestate Companies

πŸ”Ή Location: Seattle, Washington

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 23, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing territory plans to drive profitable growth
  • Building and maintaining strong agency relationships to increase market share
  • Monitoring agency performance and addressing performance gaps
  • Collaborating with cross-functional teams to improve the customer experience
  • Staying current on competitive intelligence and market trends

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain effective relationships with agencies and internal teams.

πŸ“‹ Key Responsibilities

βœ… Develop and execute territory plans that align with regional resources and understand territorial differences in opportunity and profit potential

βœ… Position BHHC as the market of choice with agents and target markets through proactive outreach and strategic planning

βœ… Monitor agency growth and profitability, proactively identifying performance gaps and developing improvement plans

βœ… Manage agency partnerships to achieve minimum premium standards and growth goals, processing appointments and terminations timely

βœ… Conduct in-person agency visits and participate in prospect meetings, claims reviews, and stewardship meetings

βœ… Develop productive partnerships by educating agents on BHHC’s value proposition, target market opportunities, and service model

βœ… Participate in weekly underwriting meetings and contribute to discussions around large accounts

βœ… Gather, analyze, and evaluate competitor information and territory opportunities, developing action plans that utilize competitor intelligence

βœ… Work with marketing, underwriting, and IT to ensure ease of doing business in templates, systems, and product offerings

βœ… Develop and maintain accurate producer profiles, business plans, agency files, and Bravo contacts

βœ… Maintain accurate President’s Circle information for assigned agencies and use the program to leverage both new business and renewals effectively

βœ… Perform special assignments and projects as assigned

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree from an accredited college or university

Experience: Minimum five years of related experience in the workers’ compensation insurance industry, preferably in a marketing or underwriting role

Required Skills:

  • Proven business development experience
  • Strong communication and presentation skills
  • Excellent relationship-building skills
  • Proficient in Microsoft Office suite of applications
  • Ability to quickly master proprietary and vended software applications
  • Extensive driving and/or air travel required for agency/policyholder visits

Preferred Skills:

  • Experience in the insurance industry
  • Fluency in Spanish

ASSUMPTION: Candidates with experience in the insurance industry and/or fluency in Spanish may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $102,310 - $162,290 a year (This pay scale is an estimate of the salary range the employer reasonably expects to pay for the position based on potential employee qualifications, geographical location, operational needs, and other considerations consistent with applicable law. The actual salary may be above or below the range.)

Benefits:

  • Bonus eligibility
  • Company Automobile
  • Paid Time Off
  • Paid Holidays
  • Retirement Savings Match
  • Group Health Insurance (Medical, Dental, and Vision)
  • Life and AD&D Insurance
  • Long Term Disability Insurance
  • Paid Community Volunteer Day
  • Employee Assistance Program
  • Tuition Reimbursement Program
  • Employee Referral Program
  • Diversity, Equity and Inclusion Program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility for agency visits and meetings

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s qualifications, experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance

Company Size: 201-500 employees

Founded: 1970

Company Description:

  • With more than 50 years in business, BHHC has grown from a regional organization to a national insurance group, offering insurance products from coast to coast.
  • Relationships are the cornerstone of BHHC’s culture, and they believe in doing the right thing, investing in their business to deliver on their mission and demonstrate that people are what power their success.
  • BHHC embraces diversity and fosters an environment where employees can be their authentic selves, creating a harmonious workplace where everyone can feel valued, supported, and inspired to do great work.

Company Specialties:

  • Commercial Auto and Commercial Property

Company Website: https://www.bhhc.com

ASSUMPTION: BHHC’s commitment to financial strength and integrity is supported by A.M. Best’s highest financial strength rating of A++.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with underwriting, management, and other corporate resources.

Work Arrangement: On-site, with extensive travel required for agency visits.

Growth Opportunities:

  • Potential for career advancement within the marketing department or other areas of the company
  • Opportunities to work on special projects and gain exposure to different aspects of the business
  • Training and development opportunities to enhance skills and knowledge

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Seattle, Washington

Geographic Context:

  • Seattle is a vibrant, tech-centric city with a strong job market and a high cost of living.
  • The Pacific Northwest region offers a mild climate, beautiful natural surroundings, and a strong sense of community.
  • BHHC’s Seattle office is centrally located, providing easy access to public transportation and amenities.

Work Schedule: Full-time, with flexible hours to accommodate agency visits and meetings

ASSUMPTION: The work environment at BHHC is collaborative, supportive, and focused on delivering exceptional customer service.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and a member of the marketing team
  • Final interview with the regional marketing manager
  • Background check and reference check

Key Assessment Areas:

  • Business development and strategic planning skills
  • Communication and presentation skills
  • Relationship-building and networking abilities
  • Problem-solving and analytical skills

Application Tips:

  • Highlight relevant experience and achievements in your resume, focusing on business development, marketing, and agency management
  • Tailor your cover letter to demonstrate your understanding of BHHC’s mission and values, and how your skills and experience align with the role
  • Prepare for behavioral interview questions that focus on your problem-solving, communication, and relationship-building skills

ATS Keywords: Territory planning, business development, agency management, market research, competitive intelligence, profit improvement, customer experience, collaboration, data analysis, communication, relationship building, strategic planning, sales, underwriting, project management, travel

ASSUMPTION: BHHC uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Proprietary and vended software applications (specific tools to be determined)
  • Travel management tools (e.g., Concur)

ASSUMPTION: The specific tools and technologies required for this role may vary and will be determined during the onboarding process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Relationships matter
  • Do the right thing
  • Invest in our business
  • Embrace diversity
  • Be curious
  • Remain customer-focused
  • Operate with integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and responsive to change
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you results-driven and proactive in your approach to work?
  • Are you adaptable and responsive to change, with strong communication and interpersonal skills?

ASSUMPTION: Candidates who align with BHHC’s company values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

  • Extensive travel requirements may present challenges for candidates with personal or family commitments
  • The competitive nature of the insurance industry may require long hours and a strong work ethic
  • Candidates may face challenges in building and maintaining effective relationships with agencies and internal teams
  • The need to stay current on competitive intelligence and market trends may require ongoing learning and development

ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure they are a good fit for their personal and professional goals.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in that it focuses specifically on territorial marketing and business development within the workers’ compensation insurance industry
  • Industry-specific context: The workers’ compensation insurance industry is highly competitive and regulated, with a focus on risk management and loss prevention
  • Career path comparison: This role offers opportunities for career advancement within the marketing department or other areas of the company, with potential for growth into management or executive-level positions

ASSUMPTION: Candidates should research similar roles and the workers’ compensation insurance industry to gain a better understanding of the unique aspects of this position.

πŸ“ Sample Projects

  • Developing and executing a territory plan to drive profitable growth in a specific region
  • Conducting market research and competitive analysis to identify opportunities for business development
  • Managing agency relationships to increase market share and achieve minimum premium standards

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all aspects of the job.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with underwriting, management, and other corporate resources to drive business development and improve the customer experience?
  • What opportunities are there for professional growth and development within BHHC?
  • How does BHHC support work-life balance for employees with extensive travel requirements?
  • What are the key challenges facing the workers’ compensation insurance industry, and how does this role address them?

ASSUMPTION: These key questions are intended to help candidates gain a better understanding of the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://jobs.lever.co/bhhc/2f5581da-edfa-4589-86cb-d775a8592250
  • Tailor your resume to highlight relevant experience and skills, focusing on business development, marketing, and agency management
  • Write a cover letter that demonstrates your understanding of BHHC’s mission and values, and how your skills and experience align with the role
  • Prepare for behavioral interview questions that focus on your problem-solving, communication, and relationship-building skills
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.