π Core Information
πΉ Job Title: Pacific Northwest Territorial Marketing Manager (Workers Compensation)
πΉ Company: Berkshire Hathaway Homestate Companies
πΉ Location: Seattle, Washington
πΉ Job Type: Full-time, On-site
πΉ Category: Marketing
πΉ Date Posted: April 23, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing territory plans to drive profitable growth
- Building and maintaining strong agency relationships to increase market share
- Monitoring agency performance and addressing performance gaps
- Collaborating with cross-functional teams to improve the customer experience
- Staying current on competitive intelligence and market trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain effective relationships with agencies and internal teams.
π Key Responsibilities
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Develop and execute territory plans that align with regional resources and understand territorial differences in opportunity and profit potential
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Position BHHC as the market of choice with agents and target markets through proactive outreach and strategic planning
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Monitor agency growth and profitability, proactively identifying performance gaps and developing improvement plans
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Manage agency partnerships to achieve minimum premium standards and growth goals, processing appointments and terminations timely
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Conduct in-person agency visits and participate in prospect meetings, claims reviews, and stewardship meetings
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Develop productive partnerships by educating agents on BHHCβs value proposition, target market opportunities, and service model
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Participate in weekly underwriting meetings and contribute to discussions around large accounts
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Gather, analyze, and evaluate competitor information and territory opportunities, developing action plans that utilize competitor intelligence
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Work with marketing, underwriting, and IT to ensure ease of doing business in templates, systems, and product offerings
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Develop and maintain accurate producer profiles, business plans, agency files, and Bravo contacts
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Maintain accurate Presidentβs Circle information for assigned agencies and use the program to leverage both new business and renewals effectively
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Perform special assignments and projects as assigned
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities and deadlines.
π― Required Qualifications
Education: Bachelorβs degree from an accredited college or university
Experience: Minimum five years of related experience in the workersβ compensation insurance industry, preferably in a marketing or underwriting role
Required Skills:
- Proven business development experience
- Strong communication and presentation skills
- Excellent relationship-building skills
- Proficient in Microsoft Office suite of applications
- Ability to quickly master proprietary and vended software applications
- Extensive driving and/or air travel required for agency/policyholder visits
Preferred Skills:
- Experience in the insurance industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the insurance industry and/or fluency in Spanish may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $102,310 - $162,290 a year (This pay scale is an estimate of the salary range the employer reasonably expects to pay for the position based on potential employee qualifications, geographical location, operational needs, and other considerations consistent with applicable law. The actual salary may be above or below the range.)
Benefits:
- Bonus eligibility
- Company Automobile
- Paid Time Off
- Paid Holidays
- Retirement Savings Match
- Group Health Insurance (Medical, Dental, and Vision)
- Life and AD&D Insurance
- Long Term Disability Insurance
- Paid Community Volunteer Day
- Employee Assistance Program
- Tuition Reimbursement Program
- Employee Referral Program
- Diversity, Equity and Inclusion Program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility for agency visits and meetings
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidateβs qualifications, experience, and other factors.
π Applicant Insights
π Company Context
Industry: Insurance
Company Size: 201-500 employees
Founded: 1970
Company Description:
- With more than 50 years in business, BHHC has grown from a regional organization to a national insurance group, offering insurance products from coast to coast.
- Relationships are the cornerstone of BHHCβs culture, and they believe in doing the right thing, investing in their business to deliver on their mission and demonstrate that people are what power their success.
- BHHC embraces diversity and fosters an environment where employees can be their authentic selves, creating a harmonious workplace where everyone can feel valued, supported, and inspired to do great work.
Company Specialties:
- Commercial Auto and Commercial Property
Company Website: https://www.bhhc.com
ASSUMPTION: BHHCβs commitment to financial strength and integrity is supported by A.M. Bestβs highest financial strength rating of A++.
π Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with underwriting, management, and other corporate resources.
Work Arrangement: On-site, with extensive travel required for agency visits.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the company
- Opportunities to work on special projects and gain exposure to different aspects of the business
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and supportive work environment.
π Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Seattle, Washington
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong job market and a high cost of living.
- The Pacific Northwest region offers a mild climate, beautiful natural surroundings, and a strong sense of community.
- BHHCβs Seattle office is centrally located, providing easy access to public transportation and amenities.
Work Schedule: Full-time, with flexible hours to accommodate agency visits and meetings
ASSUMPTION: The work environment at BHHC is collaborative, supportive, and focused on delivering exceptional customer service.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the marketing team
- Final interview with the regional marketing manager
- Background check and reference check
Key Assessment Areas:
- Business development and strategic planning skills
- Communication and presentation skills
- Relationship-building and networking abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on business development, marketing, and agency management
- Tailor your cover letter to demonstrate your understanding of BHHCβs mission and values, and how your skills and experience align with the role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and relationship-building skills
ATS Keywords: Territory planning, business development, agency management, market research, competitive intelligence, profit improvement, customer experience, collaboration, data analysis, communication, relationship building, strategic planning, sales, underwriting, project management, travel
ASSUMPTION: BHHC uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Proprietary and vended software applications (specific tools to be determined)
- Travel management tools (e.g., Concur)
ASSUMPTION: The specific tools and technologies required for this role may vary and will be determined during the onboarding process.
π Cultural Fit Considerations
Company Values:
- Relationships matter
- Do the right thing
- Invest in our business
- Embrace diversity
- Be curious
- Remain customer-focused
- Operate with integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and proactive in your approach to work?
- Are you adaptable and responsive to change, with strong communication and interpersonal skills?
ASSUMPTION: Candidates who align with BHHCβs company values and work style are more likely to be successful in this role.
β οΈ Potential Challenges
- Extensive travel requirements may present challenges for candidates with personal or family commitments
- The competitive nature of the insurance industry may require long hours and a strong work ethic
- Candidates may face challenges in building and maintaining effective relationships with agencies and internal teams
- The need to stay current on competitive intelligence and market trends may require ongoing learning and development
ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure they are a good fit for their personal and professional goals.
π Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on territorial marketing and business development within the workersβ compensation insurance industry
- Industry-specific context: The workersβ compensation insurance industry is highly competitive and regulated, with a focus on risk management and loss prevention
- Career path comparison: This role offers opportunities for career advancement within the marketing department or other areas of the company, with potential for growth into management or executive-level positions
ASSUMPTION: Candidates should research similar roles and the workersβ compensation insurance industry to gain a better understanding of the unique aspects of this position.
π Sample Projects
- Developing and executing a territory plan to drive profitable growth in a specific region
- Conducting market research and competitive analysis to identify opportunities for business development
- Managing agency relationships to increase market share and achieve minimum premium standards
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all aspects of the job.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with underwriting, management, and other corporate resources to drive business development and improve the customer experience?
- What opportunities are there for professional growth and development within BHHC?
- How does BHHC support work-life balance for employees with extensive travel requirements?
- What are the key challenges facing the workersβ compensation insurance industry, and how does this role address them?
ASSUMPTION: These key questions are intended to help candidates gain a better understanding of the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/bhhc/2f5581da-edfa-4589-86cb-d775a8592250
- Tailor your resume to highlight relevant experience and skills, focusing on business development, marketing, and agency management
- Write a cover letter that demonstrates your understanding of BHHCβs mission and values, and how your skills and experience align with the role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and relationship-building skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.