Paid Acquisition Specialist

📌 Core Information

🔹 Job Title: Paid Acquisition Specialist

🔹 Company: Bright Data

🔹 Location: Israel

🔹 Job Type: Remote

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 2-5 Years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Management and optimization of Google Search campaigns.
• Performance-driven scaling of Google Display and YouTube campaigns.
• Strategic expansion of paid efforts across various platforms.
• Continuous optimization of keyword targeting, ad copy, and landing pages.

ASSUMPTION: This role involves significant responsibility for driving digital marketing strategies focused on increasing customer acquisition and revenue growth.

📋 Key Responsibilities

✅ Manage Google Search Ads campaigns and optimize for high-intent traffic.

✅ Scale Google Display and YouTube campaigns with a focus on ROI.

✅ Expand paid acquisition efforts strategically across other platforms.

✅ Continuously optimize ad strategies, including keyword, ad copy, bidding, and landing page improvements.

ASSUMPTION: The role demands an expert-level understanding of digital ads and performance marketing to fulfill these responsibilities effectively.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 3 years managing Google Ads campaigns with a substantial budget.

Required Skills:

• Google Ads management
• Keyword strategy and audience targeting
• Bid optimization and conversion tracking

Preferred Skills:

• Advanced Google Analytics
• Marketing automation

ASSUMPTION: Advanced analytical skills and experience with large advertising budgets are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health and wellness programs
• Flexible working hours
• Professional development opportunities

Working Hours: 40 hours per week with potential flexibility in schedule.

ASSUMPTION: Benefits include typical industry standards; specific compensation details should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on AI-driven eCommerce insights.

Company Size: 201-500 employees, indicating a medium-sized company with structured hierarchies and multidisciplinary teams.

Founded: 2015

Company Description:

• Advanced AI eCommerce insights provider.
• Focus on strategic decision-making support.
• Empowering over 20,000 businesses.

Company Specialties:

• Business Intelligence
• eCommerce Insight
• Big Data

Company Website: https://brightdata.com

ASSUMPTION: Bright Data emphasizes technological innovation and eCommerce leadership.

📊 Role Analysis

Career Level: Mid-level professional role.

Reporting Structure: Likely reports to the Head of Digital Marketing or a similar leadership position.

Work Arrangement: Fully remote, enabling work flexibility.

Growth Opportunities:

• Potential for advancement in digital marketing leadership.
• Opportunity to work with cutting-edge marketing technologies.
• Exposure to strategic decision-making processes.

ASSUMPTION: This position offers abundant professional development opportunities.

🌍 Location & Work Environment

Office Type: Not specified, remote work heavily emphasized.

Office Location(s): Headquarter in Netanya, Center District.

Geographic Context:

• Access to vibrant tech and business communities in Israel.
• Cultural and economic hub within the region.
• Proximity to innovative tech industry developments.

Work Schedule: Standard full-time hours with flexibility.

ASSUMPTION: Remote work environment encourages autonomy and flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone interview with HR
• Technical interview with the marketing team

Key Assessment Areas:

• Technical expertise in Google Ads
• Understanding of performance marketing principles
• Analytical skills and data-driven decision-making

Application Tips:

• Highlight relevant experience in managing substantial ad budgets.
• Emphasize a data-driven mindset in your resume and cover letter.
• Prepare to discuss recent successful marketing campaigns you've managed.

ATS Keywords: Google Ads, Keyword Strategy, Audience Targeting, Performance Marketing, Data Analysis

ASSUMPTION: Candidates should prepare for technical interviews focused on their Google Ads expertise and strategic approach.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• Marketing Automation Tools

ASSUMPTION: Familiarity with industry-standard marketing tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Innovation in data analytics
• Commitment to customer growth
• Collaboration and teamwork

Work Style:

• Data-driven and analytical
• Proactive and self-motivated
• Adaptability to dynamic environments

Self-Assessment Questions:

• Do I have a strong understanding of Google Ads platforms?
• Am I comfortable with remote work and digital collaboration?
• How do I approach challenging optimization scenarios?

ASSUMPTION: The corporate culture values proactive and analytical individuals comfortable with remote collaboration.

⚠️ Potential Challenges

• Maintaining high conversion rates across various platforms.
• Adapting to constantly evolving digital marketing trends.
• Balancing multiple campaigns with differing objectives.
• Managing significant advertising budgets effectively.

ASSUMPTION: The dynamic nature of digital marketing presents persistent challenges that require continuous learning and adaptation.

📈 Similar Roles Comparison

• Strong similarity to roles focusing on SEM and PPC strategies.
• Greater emphasis on data analytics compared to conventional marketing roles.
• Comparable roles in companies focused on digital transformation.

ASSUMPTION: This role shares commonalities with digital marketing positions but with a heightened focus on data and performance metrics.

📝 Sample Projects

• Developing a multi-channel campaign for a new product launch.
• Optimizing an existing Google Ads account for increased ROI.
• Implementing a marketing automation strategy to enhance customer engagement.

ASSUMPTION: Projects will likely involve managing and optimizing large-scale digital ad campaigns.

❓ Key Questions to Ask During Interview

• What are the primary goals for the paid acquisition team this year?
• How does this role integrate with other marketing initiatives?
• What tools does the team use for marketing analytics and reporting?
• Can you describe the team culture and work dynamics?
• What are the biggest challenges facing the marketing team?

ASSUMPTION: Insightful questions can reveal company priorities and team dynamics critical for success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career page
• Include a resume highlighting relevant marketing experience
• Provide a cover letter detailing your data-driven marketing approach
• Prepare a portfolio showcasing successful campaigns you have managed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.