Paid ads Marketing Specialist

📌 Core Information

🔹 Job Title: Paid Ads Marketing Specialist

🔹 Company: Mode Effect

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans and campaigns
• Conducting market research and analyzing trends
• Managing paid advertising strategies across various platforms
• Collaborating with cross-functional teams to ensure consistent brand messaging
• Supporting sales efforts through lead generation and nurturing

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving marketing objectives through effective paid advertising strategies.

📋 Key Responsibilities

✅ Assist in the development and execution of marketing plans and campaigns

✅ Conduct market research to identify trends, competitive landscape, and customer insights

✅ Develop and implement paid advertising strategies aligned with business objectives

✅ Manage and optimize social media accounts, including content creation, engagement, and development of followers

✅ Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with company goals

✅ Track and analyze marketing performance metrics, providing insights and recommendations for improvement

✅ Assist with the organization of promotional events and campaigns

✅ Stay up-to-date with the latest marketing trends and technologies to ensure innovative strategies

✅ Support the sales team with lead generation efforts

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines, as well as excellent communication skills to collaborate effectively with various departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 1-3 years of experience in marketing, preferably in an e-commerce or digital marketing environment

Required Skills:

• Proficient in developing and implementing paid ad strategies for various platforms
• Excellent written and verbal communication skills
• Proficient in using social media platforms, content management systems, and email marketing tools
• Experience with SEO, Google Analytics, and other web analytics tools
• Strong organizational skills and attention to detail
• Creative thinker with the ability to generate innovative ideas and solutions
• Team-oriented with strong interpersonal skills

Preferred Skills:

• Basic knowledge of graphic design or proficiency in design software
• Familiarity with CRM systems and marketing automation tools

ASSUMPTION: Candidates with experience in e-commerce or digital marketing environments will have a strong understanding of the unique challenges and opportunities in these sectors.

💰 Compensation & Benefits

Salary Range: The salary range for this role is $30,000 - $45,000 USD per year, based on industry standards for an intermediate marketing role in the Philippines.

Benefits:

• Flexible work hours
• Remote work arrangement

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mode Effect operates in the software development industry, specializing in e-commerce solutions for businesses.

Company Size: Mode Effect is a small agency with 11-50 employees, providing a close-knit and collaborative work environment.

Founded: Mode Effect was founded in 2010, with over a decade of experience in the industry.

Company Description:

• Mode Effect is a boutique digital agency that helps businesses grow by building high-performing e-commerce experiences.
• The company specializes in WooCommerce, WordPress, and custom development for clients who take their online business seriously.
• Mode Effect prides itself on being a helpful, service-oriented, and dependable partner for its clients.

Company Specialties:

• WordPress development
• Web applications
• Mobile applications
• Website development
• .NET development
• SEO and SEM
• PPC advertising
• Email automation
• WooCommerce development
• Shopify development
• AspDotNetStorefront development

Company Website: modeeffect.com

ASSUMPTION: Mode Effect's focus on e-commerce solutions and commitment to client satisfaction make it an attractive option for candidates interested in the e-commerce industry.

📊 Role Analysis

Career Level: This role is suitable for intermediate marketing professionals seeking to grow their careers in the e-commerce industry.

Reporting Structure: The Paid Ads Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including sales and content creation.

Work Arrangement: This role offers full remote work, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• Expanding skills in e-commerce marketing and advertising
• Gaining experience in a dynamic and collaborative work environment
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: This role offers numerous opportunities for professional growth and development within the e-commerce marketing sector.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location

Office Location(s): N/A

Geographic Context:

• The Philippines has a tropical climate and offers a lower cost of living compared to many other countries in the region.
• The country has a strong focus on education and a growing tech industry, providing ample opportunities for professional development.
• The Philippines is known for its vibrant culture, friendly people, and beautiful landscapes.

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Working remotely from the Philippines offers candidates the opportunity to enjoy a lower cost of living and a unique cultural experience while pursuing a career in e-commerce marketing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., paid advertising campaign creation)
• Final interview with the Marketing Manager

Key Assessment Areas:

• Understanding of paid advertising strategies and platforms
• Communication and collaboration skills
• Problem-solving and analytical abilities
• Cultural fit with Mode Effect's values and work environment

Application Tips:

• Highlight relevant experience in e-commerce or digital marketing environments
• Demonstrate a strong understanding of paid advertising strategies and platforms
• Showcase your creativity and ability to generate innovative ideas
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role

ATS Keywords: Paid advertising, market research, social media management, content creation, brand messaging, marketing performance analysis, lead generation, SEO, Google Analytics, organizational skills, creative thinking, interpersonal skills

ASSUMPTION: Mode Effect's hiring process is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the company's growth and success.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Content management systems (e.g., WordPress)
• Email marketing tools (e.g., Mailchimp)
• SEO and web analytics tools (e.g., Google Analytics)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads)
• CRM systems (e.g., HubSpot, Salesforce)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are widely used in the e-commerce marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Helpful and service-oriented
• Dependable and always sees things through
• Takes initiative to learn and grow
• Manages up (raises concerns to keep work and projects on track)

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Analytical and data-driven
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you consider yourself helpful and service-oriented, with a strong commitment to client satisfaction?
• Are you comfortable managing up and raising concerns to keep work and projects on track?
• Do you thrive in a collaborative and creative work environment, with a focus on driving marketing objectives through effective paid advertising strategies?

ASSUMPTION: Candidates who align with Mode Effect's values and work style will be more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a remote work arrangement and maintaining productivity
• Staying up-to-date with the latest marketing trends and technologies
• Balancing creativity and analytical skills to drive marketing objectives

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to professional development.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Paid Media Specialist, with a focus on e-commerce marketing and advertising.
• However, this role may have a stronger emphasis on market research and customer insights, as well as collaboration with cross-functional teams.
• Career paths for this role may include progression into senior marketing roles or management positions within the e-commerce industry.

ASSUMPTION: Understanding the similarities and differences between this role and related positions can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing and implementing a paid advertising campaign for an e-commerce client, with a focus on driving sales and increasing brand awareness
• Conducting market research to identify trends and customer insights, and using this information to inform marketing strategies
• Collaborating with the content creation team to develop engaging and on-brand social media content, and managing the company's social media presence

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of this role, and can help candidates prepare for the interview process.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does Mode Effect support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?
• How does Mode Effect measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
• What opportunities are there for collaboration and knowledge-sharing with other departments, such as sales and content creation?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment by brushing up on your paid advertising knowledge and platform familiarity
• Research Mode Effect's company values and work style to ensure a strong cultural fit
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.