Paid Ads Specialist - Digital Marketing (Remote - LATAM only)

📌 Core Information

🔹 Job Title: Paid Ads Specialist - Digital Marketing (Remote - LATAM only)

🔹 Company: Remote Talent LATAM

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (LATAM only)

🚀 Job Overview

Key aspects of this role include:

• Managing a portfolio of top clients, driving growth and ensuring exceptional service
• Expertise in paid media (Google, Meta), SEO, content marketing, and social media
• Proactive communication and acting as a trusted advisor on digital strategy
• Collaborating with internal teams and leveraging tools for campaign success

ASSUMPTION: This role requires a balance of client management, digital marketing expertise, and strong communication skills. The ideal candidate will have experience in account management or sales within advertising, consulting, or media.

📋 Key Responsibilities

✅ Manage a portfolio of top clients, owning relationships, overseeing performance, and delivering on growth goals

✅ Hands-on experience with Google Ads, Meta Ads, content marketing, and brand strategy to optimize client campaigns

✅ Strong knowledge of SEO, including keyword optimization, site structure, and performance

✅ Provide proactive communication through email, calls, and meetings

✅ Establish credibility with senior stakeholders and act as a trusted advisor on digital strategy

✅ Campaign execution, ensuring deadlines are met

✅ Create call agendas, document meetings, and provide follow-ups

✅ Analyze marketing performance and recommend improvements

✅ Maintain a working knowledge of the agency's client list and business models

✅ Implement and enhance CRM systems for lead tracking

✅ Leverage email marketing and targeted advertising to maximize campaign success

✅ Collaborate with internal teams, including design, content, and analytics

ASSUMPTION: This role involves a mix of client-facing activities, digital marketing execution, and internal collaboration. The ideal candidate will be highly organized, detail-oriented, and able to manage multiple accounts effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in account management or sales within advertising, consulting, or media

Required Skills:

• Expertise in paid media (Google, Meta), SEO, content marketing, and social media
• Strong client-facing experience with senior stakeholders
• Ability to communicate strategies clearly and align them with client goals
• Proven success in fast-paced environments, managing multiple accounts
• Hands-on experience with SEO/SEM, CRM tools, and Google Ads optimization

Preferred Skills:

• Fluency in Spanish (for better communication with LATAM clients)
• Experience with project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for communicating with LATAM clients effectively. Additionally, experience with project management tools can help streamline internal processes.

💰 Compensation & Benefits

Salary Range: USD 2,500 - 3,100 per month (based on experience and performance)

Benefits:

• Unlimited PTO after 90 days
• Quarterly bonuses based on company goals and performance
• US federal holidays off
• Sales commission (referral bonus)

Working Hours: 9am-5pm or 8am-4pm EST (with flexibility for LATAM time zones)

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services (specifically, remote employee recruitment for marketing roles)

Company Size: Small (11-50 employees) - This means a more intimate work environment with closer collaboration among team members.

Founded: 2017 - Remote Talent LATAM has been operating for around 8 years, providing ample time for the company to establish its processes and grow.

Company Description:

• Remote Talent LATAM specializes in finding amazing marketing employees from Latin America for remote positions.
• The company acts as a headhunter agency, connecting talented professionals with global opportunities.
• They focus on marketing roles, including SEO, social media, paid ads, email marketing, and website development.

Company Specialties:

• Remote employee recruitment
• Marketing roles (SEO, social media, paid ads, email marketing, website development)
• Latin American talent sourcing

Company Website: remotetalentlatam.com

ASSUMPTION: Remote Talent LATAM's focus on remote marketing roles allows for a diverse and global talent pool, fostering a unique work environment.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience) - This role requires a balance of proven experience and the ability to grow within the position.

Reporting Structure: The Paid Ads Specialist will likely report directly to the Account Manager or a similar role, depending on the company's organizational structure.

Work Arrangement: Remote (LATAM only) - This role requires candidates to be based in Latin America and have a strong command of Spanish for better communication with clients.

Growth Opportunities:

• Expanding client portfolio and taking on more responsibilities
• Developing expertise in additional marketing channels or tools
• Potential career progression into account management or senior roles

ASSUMPTION: As a mid-level role, the Paid Ads Specialist position offers opportunities for growth and development within the company and the marketing industry.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office, allowing for flexibility and work-life balance.

Office Location(s): Mexico (Remote) - While the role is remote, the company is based in Sheridan, Wyoming, USA, and focuses on LATAM talent.

Geographic Context:

• Mexico has a vibrant and growing digital marketing industry, with numerous opportunities for professionals.
• The time zone difference between Mexico and the company's headquarters in Wyoming allows for some overlap in working hours.
• The remote nature of the role enables candidates to work from anywhere in Mexico with a stable internet connection.

Work Schedule: Full-Time (40 hours per week) with flexible hours to accommodate LATAM time zones

ASSUMPTION: Working remotely in Mexico offers candidates the opportunity to enjoy a better work-life balance while still collaborating with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., paid media campaign setup)
• Final interview with the hiring manager

Key Assessment Areas:

• Digital marketing expertise (paid media, SEO, content marketing)
• Client management and communication skills
• Problem-solving and analytical abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of the LATAM market and digital marketing trends
• Prepare for behavioral and situational interview questions focusing on client management and digital marketing scenarios

ATS Keywords: Paid Media, SEO, Content Marketing, Social Media, Google Ads, Meta Ads, Client Management, Account Management, Digital Marketing, Marketing Strategy, Campaign Execution, CRM Tools

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool. However, focusing on relevant marketing experience and demonstrating a strong understanding of the LATAM market will be crucial for success.

🛠️ Tools & Technologies

• Google Ads (formerly Google AdWords)
• Meta Ads (formerly Facebook Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• CRM tools (e.g., HubSpot, Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the client's requirements. However, the listed tools are industry standards for digital marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Expertise in digital marketing
• Strong client focus
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and results-driven
• Strong communication and interpersonal skills
• Adaptable and able to work in a fast-paced environment
• Comfortable with remote work and using digital tools

Self-Assessment Questions:

• Do you have a proven track record in digital marketing, with a focus on paid media, SEO, and content marketing?
• Are you comfortable managing client relationships and communicating effectively with senior stakeholders?
• Can you thrive in a remote work environment and collaborate with a global team using digital tools?

ASSUMPTION: Remote Talent LATAM values expertise in digital marketing, strong client focus, and collaboration. Candidates who can demonstrate these qualities and adapt to a remote work environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities effectively
• Keeping up with the latest trends and best practices in digital marketing
• Communicating and collaborating with a global team across different time zones
• Adapting to the unique cultural and linguistic nuances of the LATAM market

ASSUMPTION: The Paid Ads Specialist role presents challenges related to client management, staying current in a fast-paced industry, and working effectively in a remote, global environment. Successful candidates will be able to navigate these challenges and thrive in the role.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Specialist role, the Paid Ads Specialist focuses more on paid media campaigns and less on organic marketing efforts like SEO and content marketing.
• In contrast to an Account Manager role, the Paid Ads Specialist has a stronger focus on digital marketing execution and less on overall account strategy and management.
• Career progression from this role could lead to senior digital marketing roles, account management, or even moving into a more specialized area of digital marketing (e.g., PPC, SEO, or social media management).

ASSUMPTION: The Paid Ads Specialist role offers a unique blend of digital marketing execution and client management, setting it apart from similar roles and providing opportunities for career growth and development.

📝 Sample Projects

• Developing and optimizing paid media campaigns for multiple clients, with a focus on maximizing ROI and driving growth
• Conducting keyword research and on-page optimization for client websites to improve organic search rankings
• Creating and implementing email marketing campaigns to engage clients and nurture leads

ASSUMPTION: The sample projects listed are representative of the types of tasks and initiatives a Paid Ads Specialist might undertake in this role. The specific projects will vary depending on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the industries they represent?
• How does the company support the professional development and growth of its employees?
• What is the expected timeline for onboarding and training for this role?
• How does the company measure the success of its digital marketing campaigns, and how will my performance be evaluated?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for the technical assessment by brushing up on your paid media campaign setup skills
• Research the LATAM market and digital marketing trends to demonstrate your understanding of the region
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.