📌 Core Information
🔹 Job Title: Paid Content Strategy Manager
🔹 Company: Bobbie
🔹 Location: Remote, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative strategies for paid media channels
- Collaborating with growth marketing, creative, and brand teams
- Ensuring paid content resonates with target audience and supports acquisition and retention goals
- Staying up-to-date with digital advertising trends and platform changes
ASSUMPTION: This role requires a strong understanding of paid media landscape, particularly Meta, TikTok, and YouTube, and how content impacts performance.
📋 Key Responsibilities
✅ Own the end-to-end paid content strategy across all performance marketing channels
✅ Partner with media buyers to translate performance data into actionable insights and content briefs
✅ Create an inventory of all Bobbie brand, UGC, and creator content and manage it on an ongoing basis
✅ Develop creative testing frameworks and messaging roadmaps to continuously optimize ad performance
✅ Collaborate with internal and external creatives to concept and produce high-performing content
✅ Analyze ad-level performance metrics to identify trends, creative fatigue, and new opportunities
✅ Lead content planning for product launches, seasonal campaigns, and evergreen funnels
✅ Maintain a deep understanding of audience personas and customer journeys to inform content direction
✅ Stay up to date with digital advertising trends, platform algorithm changes, and emerging creative formats
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in performance-driven content strategy, with a strong focus on paid social
Required Skills:
- Proven experience working with a DTC brand; apparel or CPG category experience strongly preferred
- Deep understanding of the paid media landscape and how content impacts performance
- Strong analytical mindset with the ability to interpret data and translate it into creative direction
- Experience leading creative testing cycles and building insights-driven content plans
- Excellent communication skills and experience collaborating cross-functionally with marketing and creative teams
- Highly organized, self-starter, comfortable in a fast-paced, test-and-learn environment
- Hands-on experience using tools like Motion, Triple Whale, or similar for creative performance analysis
- Background in creative production, video editing, or copywriting is a plus
- Familiarity with customer segmentation and first-party data usage in paid content strategy
Preferred Skills:
- Experience with Bobbie or similar infant formula brands
- Fluency in multiple languages
ASSUMPTION: Given the remote nature of the role, strong communication and collaboration skills are crucial for success.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a 5-10 year experienced candidate in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work schedule
- Employee discount on Bobbie products
Working Hours: Full-time, typically 40 hours per week, with flexibility for a remote worker
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bobbie operates in the infant formula industry, focusing on European-style organic formulas that meet both FDA and EU standards.
Company Size: Bobbie is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: Bobbie was founded in 2017 by two moms, aiming to create a parenting culture of confidence, not comparison, and to provide a high-quality, organic infant formula option for parents.
Company Description:
- Bobbie is committed to building a diverse and inclusive company culture where everyone can belong and be their authentic selves.
- The company seeks to create a culture where people do their best work when they can show up every day as their authentic selves.
- Bobbie is an equal opportunity employer and does not make hiring or employment decisions based on race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status, or genetic information.
Company Specialties:
- Infant formula production
- E-commerce retail
- Parenting education and support
Company Website: http://hibobbie.com
ASSUMPTION: Bobbie's commitment to diversity, inclusion, and equal opportunity creates an inclusive work environment that values and respects all employees.
📊 Role Analysis
Career Level: This role is at the mid-level management or senior individual contributor level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Paid Content Strategy Manager will report directly to the Head of Growth Marketing or a similar role.
Work Arrangement: This role is remote-friendly, with the expectation of some overlap with US Eastern and Central time zones for team collaboration.
Growth Opportunities:
- Potential career progression into a leadership role within the marketing department or the broader organization
- Opportunities to expand skills and knowledge in digital marketing, content strategy, and data analysis
- Chance to work on high-impact projects that directly influence the company's growth and success
ASSUMPTION: Given Bobbie's growth trajectory, there are ample opportunities for career advancement and skill development within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): N/A (remote work only)
Geographic Context:
- The remote nature of the role allows for flexibility in location, with a preference for candidates in US Eastern and Central time zones for better collaboration with the team.
- The United States has a well-established e-commerce market for infant formula, providing ample opportunities for growth and market penetration.
- The remote work environment offers a high degree of flexibility and autonomy, with the expectation of regular communication and collaboration with the team.
Work Schedule: Full-time, with a flexible work schedule that accommodates a remote work arrangement
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and qualifications
- Take-home assignment to assess creative and strategic thinking skills
- Final interview with the Head of Growth Marketing or a similar role to discuss fit and expectations
Key Assessment Areas:
- Candidates' understanding of the paid media landscape and how content impacts performance
- Candidates' ability to analyze data and translate insights into creative direction
- Candidates' communication and collaboration skills, particularly with cross-functional teams
- Candidates' cultural fit with Bobbie's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Bobbie's mission and values in your application materials
- Prepare examples of your past work that showcase your creative and strategic thinking skills
- Be ready to discuss your approach to creative testing and optimization in the interview
ATS Keywords: Paid Media, Content Strategy, Performance Marketing, Digital Advertising, Social Media, Customer Segmentation, First-Party Data, Video Editing, Copywriting, Organizational Skills, Self-Starter
ASSUMPTION: Bobbie's hiring process is designed to assess candidates' skills, experience, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Motion or similar creative performance analysis tools
- Social media advertising platforms (Meta, TikTok, YouTube)
- Programmatic advertising platforms
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Bobbie will provide training and support to help new hires succeed in the role.
👔 Cultural Fit Considerations
Company Values:
- Confidence: Bobbie encourages a culture of confidence, not comparison, in parenting and feeding choices
- Inclusivity: Bobbie values diversity and aims to create an inclusive work environment where everyone can belong
- Transparency: Bobbie fosters open communication and collaboration across teams
Work Style:
- Bobbie's work environment is fast-paced and dynamic, with a focus on testing, learning, and iterating
- The company values autonomy and self-motivation, with a strong emphasis on results and impact
- Bobbie's culture is collaborative and supportive, with a focus on teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you align with Bobbie's mission to create a parenting culture of confidence, not comparison?
- Are you comfortable working in a fast-paced, test-and-learn environment?
- Do you thrive in a remote work environment with a high degree of autonomy and flexibility?
ASSUMPTION: Candidates who align with Bobbie's values and work style are more likely to succeed and find fulfillment in the role.
⚠️ Potential Challenges
- The remote nature of the role may present communication and collaboration challenges, requiring strong self-motivation and time management skills
- The fast-paced, test-and-learn environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel for team meetings or industry events
- The competitive nature of the infant formula market may present challenges in driving brand awareness and market share
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and adaptability skills, as well as a clear understanding of the role's requirements and expectations.
📈 Similar Roles Comparison
- Compared to other paid content strategy roles, this position places a stronger emphasis on creative production and testing, as well as collaboration with cross-functional teams
- In the infant formula industry, Bobbie differentiates itself through its European-style organic formula and commitment to transparency and inclusivity
- Career progression in this role may lead to leadership positions within the marketing department or the broader organization, with opportunities for growth and skill development
ASSUMPTION: This role offers unique opportunities for growth and development within the infant formula industry, with a focus on creativity, innovation, and collaboration.
📝 Sample Projects
- Developing and executing a creative testing framework to optimize ad performance on Meta and TikTok
- Collaborating with the creative team to produce a series of high-performing video ads for a product launch campaign
- Analyzing ad-level performance metrics to identify trends and opportunities for content optimization
ASSUMPTION: These sample projects demonstrate the hands-on, creative, and analytical aspects of the Paid Content Strategy Manager role at Bobbie.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Bobbie support work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bobbie approach diversity, equity, and inclusion in its hiring and employee development processes?
- What opportunities are there for professional growth and development within the company?
ASSUMPTION: These questions help candidates better understand the role's expectations, work environment, and opportunities for growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that showcase your creative and strategic thinking skills
- Be ready to discuss your approach to creative testing and optimization in the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
