📌 Core Information
🔹 Job Title: Paid Marketing Manager
🔹 Company: Parachute Home
🔹 Location: Los Angeles, CA
🔹 Job Type: Hybrid (In office 2 days a week)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-3+ years
🔹 Remote Status: On-site (LA Based)
🚀 Job Overview
Key aspects of this role include:
- Driving profitable revenue growth across paid and performance channels
- Optimizing and expanding existing paid efforts while experimenting with new channels
- Managing customer acquisition and retention across multiple channels
- Collaborating cross-functionally with creative, merchandising, and site dev/tech teams
ASSUMPTION: This role requires a strong analytical and creative individual who can balance data-driven decisions with innovative marketing strategies.
📋 Key Responsibilities
✅ Manage customer acquisition and retention execution across multiple channels including Paid Search, YouTube, display, streaming, affiliate, and OTT
✅ Explore new scalable performance channels (programmatic, Native, etc.)
✅ Fully manage and execute digital campaigns, optimizing and scaling what is already working while searching for new growth tactics
✅ Grow and optimize current channels while bringing new channels online in the future
✅ Allocate and manage marketing budgets across channels and campaigns to achieve ROAS and CPA targets
✅ Manage daily operations and relationships with agency partners/vendors
✅ Work cross-functionally to help execute performance marketing efforts
✅ Report on marketing performance and KPIs (CPA, ROAS, CVR, etc.)
ASSUMPTION: This role requires a high level of organization and attention to detail, as well as the ability to thrive in a constantly changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2 - 3+ years of performance marketing experience, ideally either in-house at a DTC eCommerce startup or agency (with eCommerce clients)
Required Skills:
- Strong experience managing paid search campaigns
- Strong desire to explore new marketing channels
- Experience working with in-house dev and site/conversion optimization teams
- Right and Left Brain: analytical and detail-oriented, with a keen creative eye
- Highly organized and process-driven, but able to thrive in a constantly changing environment
- Inherent curiosity and love for ideation, testing, learning, and repeating
- Excited to roll up sleeves and be part of a collaborative startup team
Preferred Skills:
- Experience in direct mail marketing
ASSUMPTION: Candidates with a strong background in performance marketing and a passion for exploring new channels will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 plus annual bonus eligibility. Parachute takes a market-based approach to pay, and pay may vary depending on your location.
Benefits:
- Free bedding for a great night’s sleep, an awesome discount, and $300 worth of free product a year!
- Health, dental, and vision benefits with 100% employee coverage offering
- Flexible vacation
- 401k
- Competitive salary and stock options
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing manager role in Los Angeles, CA.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Furniture and Home Furnishings
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Parachute makes premium quality home essentials to enhance your life
- Believes in high quality, smart design, and personal comfort at affordable prices
- Certified as a great place to work
Company Specialties:
- Bedding
- Home textile
- Home essential
- Furniture
Company Website: http://parachutehome.com
ASSUMPTION: Parachute Home is a growing eCommerce startup focused on providing high-quality home essentials at affordable prices.
📊 Role Analysis
Career Level: Mid-level marketing role with growth opportunities
Reporting Structure: Reports to the Director of Growth
Work Arrangement: Hybrid (In office 2 days a week)
Growth Opportunities:
- Expanding paid marketing efforts across new channels
- Collaborating with cross-functional teams to drive overall marketing strategy
- Potential to take on more responsibilities as the company grows
ASSUMPTION: This role offers opportunities for professional growth and development within a collaborative startup environment.
🌍 Location & Work Environment
Office Type: In-office (LA Based)
Office Location(s): 3525 Eastham Dr, Culver City, California 90232, US
Geographic Context:
- Los Angeles, CA is a major metropolitan area with a diverse population and vibrant culture
- The office is located in Culver City, a suburb of Los Angeles with a mix of residential and commercial areas
- The area offers numerous amenities, including restaurants, shops, and parks
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (in office 2 days a week)
ASSUMPTION: The hybrid work arrangement allows for flexibility while still fostering a collaborative in-office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Growth and other team members
- Final interview with the CEO
Key Assessment Areas:
- Performance marketing experience and skills
- Analytical and creative thinking
- Collaboration and communication skills
- Adaptability and problem-solving
Application Tips:
- Highlight relevant performance marketing experience and achievements
- Demonstrate a strong understanding of the role and Parachute Home's mission
- Showcase your analytical and creative skills through examples or case studies
- Prepare questions about the company, team, or role to ask during the interview
ATS Keywords: Performance Marketing, Paid Search, Customer Acquisition, Retention, Digital Campaigns, Budget Management, Agency Management, Cross-Functional Collaboration, Creative Asset Identification, Marketing Performance Reporting, Analytical Skills, Creative Skills, Organizational Skills, Process-Driven, Curiosity, Direct Mail Marketing
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this specific role at Parachute Home.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- YouTube Ads
- Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Simplicity
- Comfort
- Affordability
- Collaboration
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong background in performance marketing and a passion for exploring new channels?
- Are you comfortable working in a collaborative, startup environment?
- Do you possess strong analytical and creative skills, with a keen eye for detail?
ASSUMPTION: Candidates who align with Parachute Home's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple paid marketing channels and campaigns simultaneously
- Optimizing and scaling existing campaigns while exploring new channels
- Working with agency partners and vendors to ensure efficient in/out-house execution
- Adapting to a constantly changing startup environment
ASSUMPTION: These challenges can be overcome by a highly organized, process-driven individual with strong analytical and creative skills.
📈 Similar Roles Comparison
- This role focuses more on paid marketing channels compared to similar roles that may have a broader marketing focus
- Parachute Home is a growing eCommerce startup, offering opportunities for growth and development not typically found in larger, more established companies
- Career path may include taking on more responsibilities as the company grows, rather than moving into a management role
ASSUMPTION: This role offers unique opportunities for professional growth and development within a collaborative startup environment.
📝 Sample Projects
- Developing and executing a paid search campaign to drive customer acquisition and retention
- Exploring and testing new performance channels, such as programmatic or Native advertising
- Collaborating with cross-functional teams to create engaging ad content and optimize landing pages
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may encounter in this role, but the specific projects may vary depending on the company's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as creative, merchandising, and site dev/tech?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- What opportunities are there for professional growth and development within the company?
- How does Parachute Home support work-life balance for its employees?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Parachute Home's careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for the interview by researching Parachute Home and practicing common interview questions
- Follow up with a thank-you note after the interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
