📌 Core Information
🔹 Job Title: Paid Marketing Manager
🔹 Company: Smartbox Group
🔹 Location: Dublin, Dublin, Ireland (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing multi-channel marketing campaigns to drive online traffic and conversions.
- Managing and optimizing media spend across platforms to ensure cost efficiency and ROI.
- Analyzing campaign performance using analytics tools and providing actionable insights for continuous improvement.
- Collaborating with internal teams to align marketing initiatives with overall business goals and objectives.
- Staying updated on industry trends, competitor activities, and market dynamics to inform marketing strategies and tactics.
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive growth and customer acquisition in a dynamic ecommerce environment.
📋 Key Responsibilities
✅ Campaign Strategy and Management: Develop, execute, and optimize multi-channel marketing campaigns (PPC, paid social, display, partner channels) to drive online traffic and conversions.
✅ Budget Management: Monitor and optimize media spend across platforms, ensuring cost efficiency and ROI while meeting performance goals.
✅ Analytics and Reporting: Utilize analytics tools (Power BI, GA4) to track key performance metrics, evaluate campaign effectiveness, and provide actionable insights for continuous optimization and improvement.
✅ Audience Targeting and Segmentation: Leverage audience data and insights to refine targeting strategies, improve conversion rates, and enhance ad personalization.
✅ A/B Testing and Optimization: Drive ongoing experimentation to optimize creative assets, landing pages, and ad copy for performance improvement.
✅ Collaboration and Cross-Functional Support: Collaborate with internal teams, including Trading, Category, and Brand Marketing teams to ensure alignment of marketing initiatives and campaigns with overall business goals and objectives.
✅ Market Research and Competitive Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and inform marketing strategies and tactics.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced ecommerce landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in paid marketing, preferably in-house, with substantial exposure to ecommerce marketplaces.
Required Skills:
- Proven track record of managing and optimizing multi-channel campaigns across search, social, and programmatic.
- High level of proficiency in digital marketing tools and platforms, such as GA4, Meta Ads Manager, Google Ads.
- Deep knowledge and understanding of attribution models and methodologies.
- Excellent analytical and problem-solving abilities, along with the ability to collaborate cross-functionally.
- High level troubleshooting skills and strong attention to detail.
- Strong communicator: effective written and verbal communication skills; able to present data insights clearly and persuasively.
Preferred Skills:
- Experience with Power BI or similar data visualization tools.
- Fluency in additional languages.
ASSUMPTION: Given the role's focus on ecommerce marketplaces, candidates with experience in retail or similar industries may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per annum (Based on market research for mid-senior level marketing roles in Dublin's ecommerce sector)
Benefits:
- Competitive benefits package, including health insurance and pension contributions.
- Flexible working hours and hybrid work arrangement.
- Opportunities for professional development and growth within the company.
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on market research for mid-senior level marketing roles in Dublin's ecommerce sector. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Smartbox Group operates in the Travel Arrangements industry, focusing on experience gifts and ecommerce marketplaces. The company is a leader in its sector, offering a wide range of products and experiences across various themes.
Company Size: With 501-1,000 employees, Smartbox Group offers a mid-sized company environment, providing opportunities for growth and career advancement while maintaining a supportive and collaborative work culture.
Founded: Smartbox Group was founded in 2001 and has since grown to become a European leader in experience gifts, with a presence in 11 countries and an annual business volume of nearly €500 million.
Company Description:
- Smartbox Group believes in the power of experiences over physical goods, offering unforgettable memories through its experience gift platform.
- The company provides nearly 15,000 different products in various leisure themes, allowing people to enrich their lives with moments of sharing, emotions, and unforgettable memories.
- Smartbox Group employs over 1,100 people in Europe and collaborates with more than 41,000 European partners, including hotels, restaurants, wellness centers, and outdoor activities providers.
Company Specialties:
- FMCG (Fast-Moving Consumer Goods)
- E-commerce
- Tech
- Multilingual
- Agile
Company Website: http://www.smartbox.com/
ASSUMPTION: Smartbox Group's focus on experience gifts and ecommerce marketplaces makes it an attractive employer for candidates interested in innovative and customer-centric business models.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, tactical execution, and leadership skills to drive growth and customer acquisition in the paid marketing channel.
Reporting Structure: The Paid Marketing Manager will report directly to the Head of Paid Acquisition and work closely with internal teams, including Trading, Category, and Brand Marketing teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for part of the week and remotely for the remainder. This balance allows for both collaboration and flexibility.
Growth Opportunities:
- Progression to a senior or management role within the Paid Acquisition team or other marketing departments.
- Expansion into new markets or product categories, offering opportunities for international or cross-functional growth.
- Developing expertise in emerging marketing channels or technologies, such as AI or machine learning.
ASSUMPTION: Given Smartbox Group's growth and expansion plans, there are ample opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: Smartbox Group's Dublin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Joyce's Court, Talbot St, Dublin, 1, IE
Geographic Context:
- Dublin is the capital and largest city of Ireland, offering a vibrant cultural scene, historic landmarks, and a high quality of life.
- The city is home to a thriving tech and ecommerce industry, providing ample networking and professional development opportunities.
- Dublin's public transportation system, including the Luas tram and Dublin Bus, makes it easy to commute to the office from various locations within the city.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working on-site for part of the week and remotely for the remainder. Core hours are typically 9:00 AM to 5:30 PM, with flexibility for early starts or late finishes to accommodate individual needs.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture.
- Final interview or assessment, which may include a case study or presentation to evaluate problem-solving skills and strategic thinking.
Key Assessment Areas:
- Strategic thinking and campaign planning skills.
- Analytical and problem-solving abilities, with a focus on data-driven decision making.
- Collaboration and communication skills, with an emphasis on cross-functional teamwork.
- Industry knowledge and understanding of ecommerce marketplaces and customer behavior.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the job description as a guide.
- Demonstrate your understanding of Smartbox Group's business model and the experience gifts market by providing specific examples of how your skills and experience align with the company's mission and values.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
ATS Keywords: Paid Marketing, Multi-Channel Campaigns, Media Spend Optimization, Analytics, Audience Targeting, A/B Testing, Collaboration, Market Research, Ecommerce, Attribution Models, GA4, Google Ads, Meta Ads Manager
ASSUMPTION: Smartbox Group's application process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Power BI
- GA4
- Meta Ads Manager
- Google Ads
- Additional tools and platforms may be required based on the specific needs of the role and the campaigns being managed.
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as the company adopts new platforms or expands its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Inspiring people to experience life
- Living more than owning, sharing more than having
- Continuous learning and innovation
Work Style:
- Collaborative and supportive work environment
- Data-driven decision making and continuous improvement
- Agile and adaptable, with a focus on staying ahead in the fast-paced ecommerce landscape
Self-Assessment Questions:
- How have you inspired people to experience life through your past marketing campaigns or initiatives?
- Can you provide an example of a time when you had to adapt quickly to a significant change in the market or your target audience?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Smartbox Group's company culture is centered around inspiring people to experience life, with a focus on collaboration, data-driven decision making, and continuous learning and innovation.
⚠️ Potential Challenges
- Managing a large media budget and ensuring cost efficiency and ROI in a competitive ecommerce landscape.
- Keeping up with the latest trends and best practices in paid marketing, as well as emerging channels and technologies.
- Collaborating effectively with cross-functional teams and stakeholders, including Trading, Category, and Brand Marketing teams.
- Balancing the need for data-driven decision making with the ability to act quickly and adapt to changing market conditions.
ASSUMPTION: These challenges are inherent to the role and can be overcome through strong analytical skills, strategic thinking, and effective collaboration with internal teams.
📈 Similar Roles Comparison
- Compared to other paid marketing roles, this position offers a unique focus on experience gifts and ecommerce marketplaces, providing an opportunity to work in a dynamic and customer-centric industry.
- In terms of industry-specific context, Smartbox Group's experience gifts market is characterized by high customer lifetime value and a strong emphasis on personalization and emotional connections.
- Career path comparison: This role offers a clear path for progression to senior or management positions within the Paid Acquisition team or other marketing departments, as well as opportunities for international or cross-functional growth.
ASSUMPTION: Candidates with experience in retail, ecommerce, or related industries may find this role particularly appealing due to its focus on experience gifts and customer-centric business model.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote a new product category, such as wellness experiences, and driving online traffic and conversions.
- Analyzing campaign performance data to identify trends and opportunities, and optimizing media spend to improve ROI and customer acquisition costs.
- Collaborating with the Trading team to optimize inventory management and ensure alignment with marketing campaigns and promotions.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Paid Marketing Manager role, with a focus on data-driven decision making, collaboration, and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision making and continuous improvement in the paid marketing channel?
- How does the Paid Acquisition team collaborate with other marketing departments, such as Trading and Brand Marketing, to ensure alignment of marketing initiatives and campaigns with overall business goals and objectives?
- What opportunities are there for professional development and growth within the Paid Acquisition team or other marketing departments?
- How does the company support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- Can you provide an example of a successful paid marketing campaign that the company has executed, and what key lessons were learned from that experience?
ASSUMPTION: These key questions are designed to assess the company's culture, values, and approach to paid marketing, as well as the opportunities for professional development and growth within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the job description as a guide.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
- If selected for an interview, be prepared to discuss your approach to data-driven decision making, collaboration, and continuous improvement in the paid marketing channel.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
