📌 Core Information
🔹 Job Title: Paid Marketing Manager
🔹 Company: Coursera
🔹 Location: India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and scaling paid media channels to drive user acquisition and revenue
- Collaborating cross-functionally to ensure effective communication of the brand
- Working with data science, SEO, brand, data engineering, and product teams
- Partnering with regional teams to support global targets
ASSUMPTION: This role requires a strong background in performance marketing and data analysis to drive results and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Support and drive paid user acquisition for the consumer business segment via Google Ads, MSAds, Social Media Ads, App campaigns, and Affiliate Marketing
✅ Report and analyze campaign performance, develop insights, and present quarterly business reviews
✅ Collaborate with cross-functional teams to ensure incremental ROI-positive performance and effective brand communication
✅ Collaborate with regional teams to ensure localized paid campaigns support global targets and share best practices
✅ Partner with data science and finance to understand LTV/CAC rates of paid customers from various channels
✅ Collaborate with the paid media agency on strategy and execution to meet targets
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience owning performance marketing goals and managing marketing budgets using Google Ads, MSAds, Social Media Ads, App campaigns, and Affiliate Marketing
Required Skills:
- Proficient in data visualization tools, Excel, SQL, or other data analytics tools
- Demonstrated history managing SEM campaigns in collaboration with cross-functional teams
- Demonstrated history working with Google Tag Manager or collaborating with teams that owned/managed it
- Demonstrated history partnering with brand or creative teams to formulate or optimize campaign messaging
- Good understanding of regional aspects of different markets (LATAM, APAC, EMEA, and NAMER)
Preferred Skills:
- Background in SEM/PPC
- Google Ads certified
- Google Analytics certified
- Experience with affiliate and influencer marketing
- Facebook Blueprint certified
- Experience with SEO (organic search)
- Familiarity with SQL
- Tableau/Power BI experience or certification
ASSUMPTION: While not explicitly stated, a strong understanding of the education technology industry and Coursera's platform would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in India)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Learning and development opportunities
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning providers
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2012
Company Description:
- Coursera is a leading online learning platform that partners with universities and organizations worldwide to offer courses, Specializations, Professional Certificates, and degrees
- Founded in 2012 by Stanford professors Andrew Ng and Daphne Koller, Coursera is committed to providing universal access to world-class learning
- Coursera is a Delaware public benefit corporation and a B Corp, focusing on social impact and sustainability
Company Specialties:
- Education
- Technology
- Internet
Company Website: Coursera Jobs
ASSUMPTION: Coursera's large size and global presence offer extensive opportunities for career growth and collaboration with diverse teams.
📊 Role Analysis
Career Level: Mid-Senior level (6-10 years of experience)
Reporting Structure: This role reports directly to the Consumer Marketing Manager
Work Arrangement: Remote OK, with the option to work from home, an office, or a co-working space
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to Coursera's learning platform for professional development
ASSUMPTION: This role offers excellent opportunities for career growth and learning within the dynamic and growing field of online education.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Mountain View, CA (USA); New York, NY (USA); Gurgaon, Haryana (India); London, UK
Geographic Context:
- India is Coursera's largest market in terms of learner enrollment
- Coursera has a significant presence in India, with a dedicated office in Gurgaon
- India offers a diverse and dynamic market for online education, with a large and growing learner base
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Working in India for Coursera offers the opportunity to contribute to the growth of online education in a large and rapidly growing market.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the Consumer Marketing Manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Collaboration and communication skills
- Understanding of regional market dynamics
Application Tips:
- Highlight relevant experience and achievements in performance marketing and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions focused on marketing campaign management, data-driven decision-making, and cross-functional collaboration
- Research Coursera's platform, target audience, and competitors to demonstrate your understanding of the company and market
ATS Keywords: Paid Media, Google Ads, Social Media Ads, Data Analysis, SEM, Collaboration, Campaign Management, Budget Management, Performance Marketing, Affiliate Marketing, Data Visualization, SQL, Google Tag Manager, SEO, Market Understanding, Creative Optimization
ASSUMPTION: Coursera's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and cross-functional collaboration.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Social Media Ads (Meta, LinkedIn, etc.)
- App campaigns
- Affiliate Marketing platforms
- Data visualization tools (e.g., Tableau, Power BI)
- Excel and SQL
- Google Tag Manager
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Innovative
- Inclusive
- Bold
- Grateful
Work Style:
- Data-driven
- Collaborative
- Agile
- Results-oriented
- Customer-focused
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you had to adapt your marketing strategy due to changes in the market or competitive landscape?
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Coursera values candidates who are passionate about its mission, innovative, inclusive, bold, and grateful, with a strong work ethic and commitment to results.
⚠️ Potential Challenges
- Managing a large marketing budget and hitting acquisition targets consistently
- Balancing global and regional marketing priorities and constraints
- Keeping up with the rapidly evolving online education landscape and competitive market
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong project management, communication, and collaboration skills, as well as a deep understanding of the online education market and Coursera's platform.
📈 Similar Roles Comparison
- This role focuses more on paid acquisition and less on organic growth compared to similar roles in the industry
- Coursera's large learner base and global presence offer unique opportunities for scale and impact compared to smaller e-learning providers
- Career progression in this role may involve moving into senior or management positions within the marketing department or exploring other functional areas within Coursera
ASSUMPTION: This role offers unique opportunities for growth and impact within the dynamic and growing field of online education, with a focus on paid acquisition and a global learner base.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy to drive user acquisition and revenue for Coursera's consumer business segment
- Analyzing campaign performance data to identify trends, optimize spend, and maximize ROI
- Collaborating with regional marketing teams to adapt global paid media strategies for local markets and cultural contexts
ASSUMPTION: These projects require strong data analysis, campaign management, and cross-functional collaboration skills, with a focus on driving results and maximizing ROI.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for a Paid Marketing Manager at Coursera?
- How does Coursera support the professional development of its marketing team members?
- Can you provide examples of how Coursera's marketing team has adapted to changes in the market or competitive landscape?
- How does Coursera balance global and regional marketing priorities and constraints?
- What is the typical work arrangement for this role, and how does Coursera support remote or hybrid work arrangements?
ASSUMPTION: Asking these questions demonstrates your interest in the role, company, and work environment, and helps you make an informed decision about your career prospects at Coursera.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions focused on marketing campaign management, data-driven decision-making, and cross-functional collaboration
- Research Coursera's platform, target audience, and competitors to demonstrate your understanding of the company and market
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
