🔹 Job Title: Paid Marketing Manager
🔹 Company: Coursera
🔹 Location: India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in performance marketing and data analysis. Successful candidates will have experience managing marketing budgets and collaborating with various teams.
✅ Support and drive paid user acquisition for Coursera's consumer business segment via Google Ads, MSAds, Social Media Ads, App campaigns, and Affiliate Marketing
✅ Report and analyze campaign performance on a weekly and monthly basis; develop insights and present quarterly business reviews
✅ Collaborate with Data Science, SEO, Brand, Data Engineering, Product, and regional marketing teams to drive incremental ROI-positive performance while effectively communicating Coursera's brand
✅ Partner with data science and finance to understand LTV/CAC rates of paid customers from various paid channels
✅ Collaborate with Coursera's paid media Agency on strategy and get the execution done to meet targets
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve common goals.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience owning performance marketing goals and cost-efficient management of marketing budgets using Google Ads, MSAds, Social Media Ads, App campaigns, and Affiliate Marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a strong understanding of the education technology industry and Coursera's mission would be beneficial for this role.
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in India)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: Coursera offers competitive compensation and benefits packages for mid-senior level roles. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Coursera operates in the e-learning industry, focusing on providing universal access to world-class learning. The company partners with leading universities and organizations to offer a wide range of courses, specializations, and degrees.
Company Size: Coursera has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and collaboration.
Founded: Coursera was founded in 2012 by Stanford Computer Science professors Andrew Ng and Daphne Koller. The company has since grown to become one of the largest online learning platforms in the world, with over 124 million registered learners as of March 31, 2023.
Company Description:
Company Specialties:
Company Website: Coursera
ASSUMPTION: Coursera's mission and values are centered around providing accessible, high-quality education to learners worldwide. This focus should be considered when applying for roles within the company.
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in performance marketing and data analysis.
Reporting Structure: The Paid Marketing Manager will report directly to the Consumer Marketing team and collaborate with various cross-functional teams, including Data Science, SEO, Brand, Data Engineering, Product, and regional marketing teams.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements. Coursera enables employees to select their main way of working, whether it's from home, one of their offices or hubs, or a co-working space near you.
Growth Opportunities:
ASSUMPTION: Coursera's growth and success depend on the contributions of its employees. The company values initiative, innovation, and collaboration, providing ample opportunities for professional growth and development.
Office Type: Coursera has offices in Mountain View, CA; New York, NY; Gurgaon, India; and London, UK. However, this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 381 East Evelyn Ave, Mountain View, CA 94041, US; 119 W 24th St, New York, New York 10011, US; SCO 57, Sector 29, Gurgaon, Haryana 122001, IN; 256-260 Old Street, 5th floor, London, London EC1V 9DD, GB
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible work arrangements. Coursera enables employees to select their main way of working, whether it's from home, one of their offices or hubs, or a co-working space near you.
ASSUMPTION: Coursera's remote-friendly work environment allows for a high degree of flexibility and work-life balance. However, the role may require occasional travel to attend team meetings or company events.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Media, Google Ads, Social Media Ads, Data Analysis, SEM, Collaboration, Budget Management, Performance Marketing, Affiliate Marketing, Data Visualization, SEO, Google Tag Manager, Market Understanding, Campaign Strategy, ROI Analysis, Creative Optimization
ASSUMPTION: Coursera's application process is designed to assess candidates' skills and cultural fit. The company values initiative, innovation, and collaboration, so applicants should be prepared to discuss their relevant experience and how they can contribute to Coursera's success.
ASSUMPTION: The Paid Marketing Manager will be expected to have proficiency in the tools and technologies listed above. Familiarity with additional marketing and data analysis tools may also be beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Coursera's company culture values mission-driven, innovative, collaborative, and inclusive individuals who are passionate about education and driven to achieve results. Applicants should assess their fit with these values and work styles before applying for this role.
ASSUMPTION: The Paid Marketing Manager role presents unique challenges that require a strong background in performance marketing, data analysis, and collaboration. Successful candidates will be able to navigate these challenges and drive performance for Coursera.
ASSUMPTION: The Paid Marketing Manager role at Coursera is unique in its focus on performance marketing and data analysis within the education technology industry. Applicants should consider their fit with Coursera's mission, values, and work style before applying for this role.
ASSUMPTION: The Paid Marketing Manager role at Coursera offers a wide range of projects and opportunities to drive performance and achieve business objectives. Successful candidates will be able to take on these challenges and contribute to Coursera's success.
ASSUMPTION: The interview process for the Paid Marketing Manager role at Coursera is designed to assess candidates' skills, experience, and cultural fit. Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.