Paid Marketing Specialist

📌 Core Information

🔹 Job Title: Paid Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Cairo, Egypt)

🔹 Job Type: Part-Time (20 hours/week)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully-Remote

🚀 Job Overview

Key aspects of this role include:

• Leading early paid acquisition efforts across Google Search and LinkedIn
• Analyzing performance data to optimize campaign structure, targeting, and creative
• Evaluating and reporting on ad performance to identify improvement levers
• Collaborating with the internal team to align messaging and positioning
• Providing strategic insights to guide budget allocation and channel priorities

ASSUMPTION: This role requires a high level of independence and resourcefulness, as the team is small and the budget is limited. The ideal candidate will be comfortable working in a startup environment and making data-driven decisions.

📋 Key Responsibilities

✅ Plan, launch, and manage paid marketing campaigns on Google Search and LinkedIn

✅ Analyze performance data to optimize campaign structure, targeting, and creative

✅ Evaluate and report on ad performance, identifying levers for improvement

✅ Identify gaps in conversion (copy, audience, landing page, etc.) and suggest solutions

✅ Create short-form LinkedIn copy as needed for promoted posts or organic tie-ins

✅ Collaborate with the internal team to align messaging and positioning

✅ Provide strategic insights to guide budget allocation and channel priorities

ASSUMPTION: The responsibilities listed above are the primary functions of this role. However, as a small team, the ideal candidate may be asked to take on additional tasks as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience running Google and/or LinkedIn ad campaigns

Required Skills:

• Strong knowledge of full-funnel B2B paid strategies
• Experience managing campaigns for early-stage startups or emerging tech companies
• Demonstrated ability to work independently and make data-driven decisions
• Fluent in English, with strong written communication skills
• Proficient in campaign tools (Google Ads, LinkedIn Campaign Manager) and analytics platforms (e.g., Google Analytics)

Preferred Skills:

• Familiarity with AI, SaaS, or enterprise tech industries
• Experience writing copy for thought leadership or branded content on LinkedIn
• Experience working in a high-growth or resource-constrained environment
• Background in demand generation or growth marketing strategy

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role. Candidates with these skills may be given preference in the hiring process.

💰 Compensation & Benefits

Salary Range: $1,200 - $1,200 per month (part-time, 20 hours/week)

Benefits:

• Fully-remote work arrangement
• Flexible working hours (9 AM - 1 PM EST)

Working Hours: 20 hours/week, with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for part-time marketing specialists with 2-5 years of experience. Benefits may vary depending on the candidate's location and individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (small, agile team)

Founded: 2021 (early-stage company)

Company Description:

• AI-driven company transforming operations for knowledge-based industries
• Small but seasoned team with a vision to modernize operations using advanced AI tooling
• Focused on building an early-stage foundation with world-class talent

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a fast-growing AI company focused on transforming operations for knowledge-based industries. They are looking for talented individuals to join their small but seasoned team and help shape their go-to-market strategy.

📊 Role Analysis

Career Level: Mid-level marketing specialist

Reporting Structure: This role reports directly to the company's leadership team

Work Arrangement: Fully-remote, with flexible working hours (9 AM - 1 PM EST)

Growth Opportunities:

• Potential for full-time employment as the company grows
• Opportunity to shape the marketing motion from the ground up
• Exposure to various aspects of marketing, including paid acquisition, content creation, and strategic planning

ASSUMPTION: This role offers significant growth potential for the right candidate, as ProjectGrowth is an early-stage company looking to expand its team and refine its go-to-market strategy.

🌍 Location & Work Environment

Office Type: Fully-Remote

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million
• The city is known for its rich history, cultural landmarks, and vibrant business scene
• Cairo offers a mix of traditional and modern amenities, with a cost of living that is generally lower than in many Western cities

Work Schedule: 20 hours/week, with flexible scheduling (9 AM - 1 PM EST)

ASSUMPTION: The fully-remote work arrangement allows for a high degree of flexibility and work-life balance. However, candidates should be comfortable working independently and managing their own time.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Record a video showcasing your skill sets

Key Assessment Areas:

• Paid marketing campaign management experience
• Data analysis and optimization skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a video that demonstrates your understanding of the role and your qualifications
• Be ready to discuss your approach to paid marketing campaign management and optimization

ATS Keywords: Paid Marketing, Google Ads, LinkedIn Campaign Manager, Analytics, B2B Strategies, Content Writing, Data Analysis, Campaign Management, Conversion Optimization, Independent Work, Communication Skills, Startup Experience, Demand Generation, Growth Marketing, Resourcefulness, Strategic Insights

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's relevant experience and skills. Successful candidates will be able to demonstrate their ability to work independently and make data-driven decisions.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Campaign Manager
• Google Analytics
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are the primary platforms used in this role. Candidates should be comfortable using these tools and be willing to learn new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Customer Focus

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Resourceful and adaptable
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in startup environments and enjoy working independently?
• Are you comfortable making data-driven decisions and optimizing campaigns based on performance data?
• Do you have strong communication skills and the ability to collaborate effectively with a small team?

ASSUMPTION: ProjectGrowth values candidates who are innovative, collaborative, and customer-focused. Successful candidates will be able to demonstrate their alignment with these values and their ability to thrive in a startup environment.

⚠️ Potential Challenges

• Limited budget for paid marketing campaigns
• Small team size, requiring candidates to be comfortable working independently
• Fast-paced and dynamic work environment, with the need to adapt to changing priorities
• Potential for limited growth opportunities in the short term, as the company is still in its early stages

ASSUMPTION: The challenges listed above are inherent to working in a small, early-stage company. Candidates should be comfortable working in a resource-constrained environment and be willing to adapt to changing priorities.

📈 Similar Roles Comparison

• This role is similar to a Paid Marketing Specialist or B2B Marketing Specialist position, but with a focus on early-stage startups and limited budgets
• Unlike larger marketing agencies or in-house marketing teams, this role requires a high degree of independence and resourcefulness
• Career progression in this role may be limited in the short term, but offers significant growth potential as the company expands

ASSUMPTION: This role is similar to other paid marketing specialist positions, but with a focus on early-stage startups and limited budgets. Candidates should be comfortable working in a resource-constrained environment and be willing to adapt to changing priorities.

📝 Sample Projects

• Developing and executing a paid marketing campaign for a new AI-driven product launch
• Analyzing campaign performance data to optimize targeting, creative, and bidding strategies
• Collaborating with the internal team to align messaging and positioning across paid and organic marketing channels

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that the Paid Marketing Specialist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into that plan?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to remote work, and how does it support remote employees?
• How does the company plan to scale its marketing efforts as it grows?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should use these questions to gather as much information as possible and make an informed decision about the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Record a video showcasing your skill sets and highlighting your relevant experience and qualifications
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.