Paid Marketing Specialist

📌 Core Information

🔹 Job Title: Paid Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 1 PM EST

🔹 Job Type: Part-Time (20 hours/week)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading early paid acquisition efforts across Google Search and LinkedIn
• Analyzing performance data to optimize campaigns and identify areas for improvement
• Collaborating with the internal team to align messaging and positioning
• Providing strategic insights to guide budget allocation and channel priorities

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong analytical skills to make data-driven decisions.

📋 Key Responsibilities

✅ Plan, launch, and manage paid marketing campaigns on Google Search and LinkedIn

✅ Analyze performance data to optimize campaign structure, targeting, and creative

✅ Evaluate and report on ad performance, identifying levers for improvement

✅ Identify gaps in conversion (copy, audience, landing page, etc.) and suggest solutions

✅ Create short-form LinkedIn copy as needed for promoted posts or organic tie-ins

✅ Collaborate with the internal team to align messaging and positioning

✅ Provide strategic insights to guide budget allocation and channel priorities

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative content development, with a strong focus on driving results through paid marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience running Google and/or LinkedIn ad campaigns

Required Skills:

• Strong knowledge of full-funnel B2B paid strategies
• Experience managing campaigns for early-stage startups or emerging tech companies
• Demonstrated ability to work independently and make data-driven decisions
• Fluent in English, with strong written communication skills
• Proficient in campaign tools (Google Ads, LinkedIn Campaign Manager) and analytics platforms (e.g., Google Analytics)

Preferred Skills:

• Familiarity with AI, SaaS, or enterprise tech industries
• Experience writing copy for thought leadership or branded content on LinkedIn
• Experience working in a high-growth or resource-constrained environment
• Background in demand generation or growth marketing strategy

ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would be a significant advantage in driving results and integrating with the team.

💰 Compensation & Benefits

Salary Range: $1,200 - $1,200 per month (Based on industry standards for part-time, experienced paid marketing specialists in Egypt)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunity to work with a small but seasoned team in a fast-growing AI company

Working Hours: 20 hours per week, with a core working hours requirement of 9 AM - 1 PM EST

ASSUMPTION: The salary range is estimated based on industry standards for part-time, experienced paid marketing specialists in Egypt. The benefits are tailored to the remote work arrangement and the company's early-stage foundation.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on AI-driven enterprise management solutions

Company Size: Small (11-50 employees), allowing for close collaboration and rapid decision-making

Founded: 2021, as a privately-held company based in New York, NY, with additional offices in Cairo, EG, San Francisco, CA, and Los Angeles, CA

Company Description:

• ProjectGrowth is a fast-growing AI company transforming how enterprises manage data, workflows, and automation
• The team is small but seasoned, with a vision to modernize operations for knowledge-based industries using advanced AI tooling
• The company is building an early-stage foundation with world-class talent and is looking to test and refine their go-to-market strategy with smart, resourceful specialists

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a dynamic, growing company with a strong focus on AI-driven solutions and a collaborative work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact in a fast-growing company

Reporting Structure: This role reports directly to the hiring manager and works closely with the internal team to align messaging and positioning

Work Arrangement: Fully remote, with a core working hours requirement of 9 AM - 1 PM EST

Growth Opportunities:

• As the company grows, there may be opportunities for the role to expand in scope or for the individual to take on additional responsibilities
• The company's focus on AI-driven solutions may present opportunities for the individual to learn and grow in the AI space
• The company's early-stage foundation provides an opportunity for the individual to have a significant impact on the company's go-to-market strategy

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The role is fully remote, allowing for flexibility in work location
• The company has offices in New York, NY, Cairo, EG, San Francisco, CA, and Los Angeles, CA, but employees are not required to be based in any of these locations
• The company's remote work arrangement allows for a more diverse and global talent pool

Work Schedule: 20 hours per week, with a core working hours requirement of 9 AM - 1 PM EST

ASSUMPTION: The fully remote work arrangement provides flexibility and the opportunity to work from anywhere, while the core working hours requirement ensures some level of overlap with the team.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Paid marketing campaign management experience
• Analytical skills and data-driven decision-making ability
• Communication skills, both written and verbal
• Cultural fit with the company's values and work environment

Application Tips:

• Highlight your experience with Google Ads and LinkedIn Campaign Manager in your application
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare a video that showcases your skills and demonstrates your ability to work independently and make data-driven decisions

ATS Keywords: Paid Marketing, Google Ads, LinkedIn Campaign Manager, Analytics, B2B Strategies, Data-Driven Decisions, Content Writing, Campaign Management, Performance Analysis, Conversion Optimization, Collaboration, Budget Allocation, Startup Experience, Resourcefulness, English Fluency, Thought Leadership

ASSUMPTION: The application process is designed to assess the candidate's skills and cultural fit, with a focus on paid marketing campaign management experience and data-driven decision-making ability.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Campaign Manager
• Google Analytics

ASSUMPTION: These tools are essential for managing paid marketing campaigns and analyzing performance data in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you have experience working independently and making data-driven decisions in a paid marketing role?
• Are you comfortable working in a remote, collaborative environment?
• Do you have a creative and strategic approach to paid marketing campaign management?

ASSUMPTION: These values and work style preferences are essential for success in this role and at the company.

⚠️ Potential Challenges

• The role requires a high level of independence and self-motivation, which may not be suitable for everyone
• The company is in its early stages, which may present challenges in terms of resources and stability
• The role may require some flexibility in working hours to accommodate the core working hours requirement of 9 AM - 1 PM EST
• The role may require some travel to attend team meetings or events, depending on the company's future plans

ASSUMPTION: These challenges are inherent in the role and the company's early-stage foundation, and candidates should be aware of them before applying.

📈 Similar Roles Comparison

• This role is similar to a Paid Marketing Manager or Paid Marketing Specialist role, but with a focus on early-stage startups and emerging tech companies
• The role requires a strong understanding of full-funnel B2B paid strategies, which may differ from other paid marketing roles
• The role offers the opportunity to have a significant impact on the company's go-to-market strategy, which may not be available in other roles

ASSUMPTION: This role is unique in its focus on early-stage startups and emerging tech companies, and its potential for significant impact on the company's go-to-market strategy.

📝 Sample Projects

• Developing and executing a paid marketing campaign for an early-stage startup in the AI space
• Analyzing campaign performance data to optimize targeting, creative, and budget allocation
• Creating short-form LinkedIn copy for promoted posts or organic tie-ins to support a paid marketing campaign

ASSUMPTION: These projects are representative of the types of tasks and responsibilities that the candidate may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into it?
• How does the internal team collaborate to align messaging and positioning, and how will this role contribute to that process?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for growth and development in this role, and within the company more broadly?
• How does the company support work-life balance for its remote employees?

ASSUMPTION: These questions are designed to provide insight into the role, the company, and the work environment, and to help the candidate make an informed decision about whether the role is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/ProjectGrowth/3be04a20-b342-4bf7-8482-3f76934fc40e
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on paid marketing campaign management experience and data-driven decision-making ability
• Prepare a video that showcases your skills and demonstrates your ability to work independently and make data-driven decisions
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.