Paid Marketing Specialist

📌 Core Information

🔹 Job Title: Paid Marketing Specialist

🔹 Company: Leads.io

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Planning, optimizing, and implementing lead-generation campaigns via paid marketing channels, with a focus on social media.
• Ensuring campaigns generate high-quality leads and meet revenue and margin targets with a strong emphasis on ROI.
• Collaborating with cross-functional teams to ensure marketing efforts align with company goals.
• Staying up-to-date with industry trends and best practices in paid social advertising.

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on data-driven decision making. Candidates should be comfortable working in a fast-paced, dynamic environment and have a proven track record in paid social advertising.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid social campaigns across platforms like Meta, TikTok, and more.

✅ Test, monitor, and efficiently run campaigns, manage budgets, and analyze data to improve results.

✅ Conduct A/B testing and analyze ad copy, visuals, and landing pages to refine and improve CTR and CR.

✅ Provide regular reporting and insights to inform media buying decisions.

✅ Manage media budgets effectively, ensuring maximum return on investment.

✅ Ensure all advertised content is truthful and complies with codes of advertising practice.

✅ Collaborate with the Creative Studio to develop high-performing ad content.

✅ Work closely with other departments and stakeholders to ensure marketing efforts align with company goals.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously. Candidates should be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience in media buying, particularly in paid social advertising.

Required Skills:

• Expertise in Meta Ads Manager, TikTok Ads Manager, or similar platforms.
• Strong understanding of performance metrics such as CTR, CPC, CPA, ROAS, and other KPIs to evaluate campaign success.
• Analytical mindset with the ability to work with data, identify trends, and generate actionable insights.
• Strong project management and organizational skills, capable of managing multiple campaigns simultaneously.
• Broad understanding of marketing principles and practices.
• Ability to work in a fast-paced, results-driven environment.

Preferred Skills:

• Experience with Google Ads or other paid search platforms.
• Fluency in additional languages (a plus).

ASSUMPTION: Candidates should have a proven track record in paid social advertising and be comfortable working with data to inform decision-making. Familiarity with additional marketing channels and languages can be an asset but is not required.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 85,000 per year (based on industry standards for a mid-level marketing role in Toronto).

Benefits:

• 20 holidays per year
• Hybrid working
• Flexible working hours
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Great lunch on Fridays to celebrate the weekend
• Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Toronto. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Leads.io specializes in lead generation through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search, and organic.

Company Size: Medium (201-500 employees). Leads.io offers a dynamic and collaborative work environment with opportunities for growth and development.

Founded: 2014. Leads.io has since grown into a global team spread across eleven offices in nine countries.

Company Description:

• Leads.io is a technology-driven lead generation agency focused on delivering high-quality leads through diverse channels.
• The company aims to provide empowering business solutions on a global scale, with a mission to become the global #1 in b2c lead generation.
• Leads.io fosters a result-oriented, collaborative, and accountable work environment, with a strong commitment to personal excellence and teamwork.

Company Specialties:

• Social media advertising
• Search engine advertising
• Native advertising
• Lead generation
• Marketplaces

Company Website: leads.io

ASSUMPTION: Leads.io's focus on technology and diverse advertising channels sets it apart in the lead generation industry. Candidates should be comfortable working with data and various advertising platforms.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Paid Marketing Specialist will report directly to the Marketing Manager.

Work Arrangement: Hybrid (Remote & On-site). Leads.io offers a flexible work arrangement with a combination of remote and on-site work.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role.
• Expansion into other marketing channels or specializations within the company.
• Opportunities for international assignments or relocations to other Leads.io offices.

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the company. Candidates should be motivated and driven to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site). Leads.io's Toronto office offers a collaborative and dynamic work environment, with opportunities for both remote and on-site work.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a strong job market.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
• Leads.io's Toronto office is centrally located, with easy access to public transportation and amenities.

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement.

ASSUMPTION: Toronto offers a dynamic and diverse work environment, with numerous opportunities for professional growth and development. Candidates should be comfortable working in a multicultural and fast-paced environment.

💼 Interview & Application Insights

Typical Process:

• A phone meeting to discuss qualifications and answer any questions.
• Two interviews to assess skills, experience, and cultural fit.
• An assessment to evaluate skills and knowledge in paid social advertising.
• If successful, a formal offer will be extended.

Key Assessment Areas:

• Technical skills in paid social advertising, including platform expertise and data analysis.
• Cultural fit and alignment with Leads.io's values and work environment.
• Problem-solving skills and ability to work in a fast-paced, dynamic environment.

Application Tips:

• Highlight relevant experience and achievements in paid social advertising.
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.

ATS Keywords: Paid Marketing, Social Media Advertising, Campaign Planning, Data Analysis, A/B Testing, Media Buying, Project Management, Performance Metrics, ROI Focus, Marketing Principles, Fast-Paced Environment, Analytical Mindset

ASSUMPTION: Leads.io's recruitment process is designed to ensure the best fit for both the candidate and the company. Candidates should be prepared to demonstrate their technical skills, cultural fit, and problem-solving abilities throughout the interview process.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Ads (preferred but not required)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable working with various advertising platforms and data analysis tools. Familiarity with project management tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Trust: At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.
• Own it: Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.
• Grow smart: Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.
• Thrive as a team: We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Work Style:

• Collaborative and team-oriented, with a strong emphasis on communication and coordination.
• Fast-paced and dynamic, with a focus on results and continuous improvement.
• Data-driven and analytical, with a strong emphasis on data-informed decision making.

Self-Assessment Questions:

• Do you have a proven track record in paid social advertising, with a strong understanding of performance metrics and data analysis?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you align with Leads.io's values and work style, and are you motivated to take on new challenges and responsibilities?

ASSUMPTION: Candidates should be self-motivated, results-driven, and comfortable working in a fast-paced, collaborative environment. Alignment with Leads.io's values and work style is crucial for success in this role.

⚠️ Potential Challenges

• The role requires a strong understanding of performance metrics and data analysis, which may be challenging for candidates without relevant experience.
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
• The role involves managing multiple campaigns simultaneously, which requires strong project management skills and the ability to prioritize and multitask.
• The Toronto office is centrally located, which may require commuting for some candidates.

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them throughout the interview process.

📈 Similar Roles Comparison

• Compared to other paid marketing specialist roles, this position places a stronger emphasis on data analysis and performance metrics.
• Leads.io's focus on technology and diverse advertising channels sets it apart in the lead generation industry, offering unique opportunities for growth and development.
• This role offers a clear path for career progression within the marketing department and the company as a whole, with opportunities for advancement to senior roles or expansion into other marketing channels.

ASSUMPTION: Candidates should research similar roles and compare the requirements, responsibilities, and growth opportunities to ensure this position aligns with their career goals and expectations.

📝 Sample Projects

• Developing and executing a paid social advertising campaign for a new client, with a focus on generating high-quality leads and maximizing ROI.
• Conducting A/B testing and analyzing ad copy, visuals, and landing pages to refine and improve CTR and CR for an existing campaign.
• Collaborating with the Creative Studio to develop high-performing ad content and optimizing campaigns to ensure compliance with codes of advertising practice.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to plan, execute, and optimize paid social advertising campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role collaborate with other departments and stakeholders to ensure marketing efforts align with company goals?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does Leads.io support work-life balance and employee well-being?
• What are the most challenging aspects of this role, and how can I prepare to address them?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company. These questions should focus on the role's responsibilities, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.
• If selected, complete a phone meeting, two interviews, and an assessment to evaluate your skills and cultural fit.
• If successful, a formal offer will be extended, and you will begin your journey with Leads.io.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.