Paid Media Buyer

📌 Core Information

🔹 Job Title: Paid Media Buyer

🔹 Company: Scale Army Careers

🔹 Location: Remote (Cairo, Egypt preferred)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid advertising campaigns across various digital platforms
• Analyzing conversion events using Google Analytics to inform campaign strategies
• Collaborating with marketing and creative teams to ensure alignment and create compelling ad materials
• Tracking and reporting on campaign performance metrics weekly
• Mentorship and growth opportunities towards a Growth Marketing Associate position

ASSUMPTION: This role is ideal for an early-career marketer looking to gain experience in a fast-paced environment and grow their skills in paid advertising and performance marketing.

📋 Key Responsibilities

✅ Develop and execute paid advertising campaigns across Meta, X, Google, LinkedIn, and other platforms

✅ Analyze conversion events using Google Analytics to inform campaign strategies

✅ Utilize Google Tag Manager to deploy tracking tags and manage marketing data

✅ Create compelling ad materials and write effective ad copy

✅ Track and report on campaign performance metrics weekly

✅ Maintain and update performance dashboards with the latest data

✅ Dive into the CRM (HubSpot) to understand channel attribution

✅ Work alongside the creative team to get assets made

✅ Collaborate closely with the marketing team to ensure alignment with overall marketing objectives

✅ Help the team get landing page tests over the line and run conversion tests

ASSUMPTION: The role requires strong analytical skills, creativity, and the ability to work effectively in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of experience in managing paid advertising campaigns

Required Skills:

• Proficient in Google Analytics and Google Tag Manager
• Ability to create visually appealing ad creatives and write effective ad copy
• Skilled in analyzing, tracking, and reporting on campaign metrics
• Proficient in using formulas in Google Sheets
• Knowledgeable in a CRM (preferably HubSpot)
• Strong communication skills and the ability to work effectively in a remote environment
• Speak quickly and comfortably in English

Preferred Skills:

• Experience with Facebook Ads, Google Ads, and LinkedIn Ads
• Knowledge of A/B testing and landing page optimization
• Familiarity with marketing automation tools

ASSUMPTION: Candidates should have a solid foundation in paid advertising and be eager to learn and grow in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $1,300 - $1,950 per month (based on experience and location)

Benefits:

• Remote work flexibility
• Opportunities for professional growth and mentorship
• Working with a diverse, global team

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for entry-level to mid-level Paid Media Buyer roles in the United States and Egypt.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2021

Company Description:

• Scale Army Careers is a remote-first marketing agency that connects talented professionals with remote roles in the U.S., paid in USD.
• The company focuses on providing clear, vetted job listings with expert review and aims to help candidates grow their careers.
• Scale Army Careers offers a unique approach to job hunting by reducing guesswork and chaos, making the process more efficient for both candidates and employers.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Scale Army Careers is a growing company with a strong focus on remote work and global talent acquisition. Their unique approach to job listings makes them an attractive option for job seekers looking for clear, vetted opportunities.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote OK (with a preference for candidates in Cairo, Egypt)

Growth Opportunities:

• Mentorship from the Marketing Manager
• Potential advancement to a Growth Marketing Associate position
• Exposure to various aspects of marketing and performance analytics

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path towards advancement in the field of performance marketing and analytics.

🌍 Location & Work Environment

Office Type: Remote (with a preference for candidates in Cairo, Egypt)

Office Location(s): Cairo, Egypt (preferred); New York, NY, USA; San Francisco, CA, USA; Los Angeles, CA, USA

Geographic Context:

• Cairo, Egypt: A bustling metropolis with a vibrant tech industry and a growing number of remote work opportunities
• New York, NY, USA: The headquarters of Scale Army Careers, with a dynamic and diverse business environment
• San Francisco, CA, USA & Los Angeles, CA, USA: Major tech hubs with numerous remote work opportunities and a strong focus on innovation

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the ability to work asynchronously with a global team

ASSUMPTION: The remote work arrangement allows for a flexible and inclusive work environment, catering to a diverse range of candidates from various locations and backgrounds.

💼 Interview & Application Insights

Typical Process:

• Submit resume and video highlighting experience in paid advertising and proficiency with Paid Channels, Google Analytics, Google Tag Manager, and a CRM
• Record a video showcasing skill sets
• Complete an application form

Key Assessment Areas:

• Paid advertising experience and expertise
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and video to highlight relevant experience and skills for this specific role
• Provide specific examples of successful paid advertising campaigns and their outcomes
• Demonstrate your ability to work effectively in a remote, global team environment

ATS Keywords: Paid Advertising, Google Analytics, Google Tag Manager, Ad Copywriting, Campaign Performance Tracking, CRM, Creative Collaboration, Data Management, Attribution Analysis, Conversion Testing, Communication Skills, Fast-Paced Environment, Analytical Skills, Marketing Strategy, Landing Page Optimization

ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a remote, global work environment.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• HubSpot (CRM)
• Meta Ads (Facebook, Instagram)
• X Ads (formerly Twitter Ads)
• Google Ads
• LinkedIn Ads
• Google Sheets

ASSUMPTION: The required tools and technologies are industry-standard and widely used in the field of performance marketing and analytics.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Empowerment
• Growth
• Inclusion
• Expertise

Work Style:

• Fast-paced and dynamic
• Collaborative and inclusive
• Data-driven and analytical
• Remote-friendly and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely with a global team?
• Do you have strong analytical skills and a data-driven approach to decision-making?
• Are you able to clearly and effectively communicate with team members and stakeholders?

ASSUMPTION: Scale Army Careers values candidates who are adaptable, collaborative, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
• Collaborating with a global team may present time zone and communication challenges
• The role requires a strong understanding of paid advertising platforms and tools, which may necessitate continuous learning and adaptation
• Working remotely may require self-motivation and discipline to maintain productivity and focus

ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, time management, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to other Paid Media Buyer roles, this position offers a clear path for professional growth and mentorship
• Scale Army Careers' unique approach to job listings provides candidates with more clarity and information about the role and company
• This role may offer more opportunities for cross-functional collaboration and exposure to various aspects of marketing and performance analytics compared to similar roles in larger organizations

ASSUMPTION: This role offers unique benefits and opportunities for growth compared to similar roles in the industry, making it an attractive option for early-career marketers looking to gain experience and advance their skills.

📝 Sample Projects

• Developing and executing a successful paid advertising campaign on Meta (Facebook, Instagram) to drive user acquisition and engagement
• Analyzing campaign performance data in Google Analytics to optimize ad spend and improve ROI
• Collaborating with the creative team to develop compelling ad materials and copy for a LinkedIn Ads campaign targeting a specific B2B audience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Paid Media Buyer role at Scale Army Careers.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for professional growth and advancement within the company?
• How does the company support remote work and collaboration with a global team?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a video highlighting your experience in paid advertising and proficiency with Paid Channels, Google Analytics, Google Tag Manager, and a CRM through this link
• Record a video showcasing your skill sets and submit it along with your application
• Complete the application form, providing detailed and thoughtful responses to the questions
• Prepare a portfolio or case studies showcasing your expertise in paid advertising and marketing analytics
• Follow up with the hiring manager within 72 hours of submitting your application to express your interest in the role and ask any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.