📌 Core Information
🔹 Job Title: Paid Media Campaign Consultant
🔹 Company: RecruitMyMom
🔹 Location: Sunninghill, Johannesburg, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing paid media campaigns across multiple platforms
- Conducting audience research and leveraging data insights for targeted strategies
- Collaborating with creative teams to produce high-impact ad assets
- Monitoring and reporting on key performance metrics to improve campaign results
- Managing budgets effectively to ensure optimal spend allocation and performance
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Develop, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and more
✅ Conduct audience research and leverage data insights to craft laser-focused targeting strategies
✅ A/B test ad creatives, copy, and landing pages to maximize performance and ROI
✅ Stay up-to-date with digital advertising trends, algorithm changes, and platform updates
✅ Collaborate with creative teams to produce high-impact ad assets
✅ Monitor and report on key performance metrics, providing actionable insights to improve campaign results
✅ Manage budgets effectively to ensure optimal spend allocation and performance
ASSUMPTION: This role requires strong attention to detail, exceptional organizational skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Relevant qualification or completed certificates in Digital Marketing / Data Analytics
Experience: 5+ years of experience in paid media campaign management (agency experience is a plus)
Required Skills:
- Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, and other paid media platforms
- Strong understanding of performance marketing metrics (CPC, ROAS, CPA, CTR, etc.)
- Data-driven mindset with the ability to analyze and interpret campaign performance
- Proven track record of managing budgets to ensure optimal spend allocation and performance
- Strong communication and presentation skills
Preferred Skills:
- Google Ads and Meta Blueprint certifications
- Experience with TikTok Ads and other emerging platforms
ASSUMPTION: Candidates with a proven track record in paid media campaign management and relevant certifications will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: R15,000 - R20,000 CTC per month (negotiable depending on experience)
Benefits:
- Working with energized, like-minded young professionals
- 3-month fixed-term contract with potential extension or permanent placement
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level paid media specialist role in South Africa. Benefits may vary based on the final employment agreement.
📌 Applicant Insights
🔍 Company Context
Industry: RecruitMyMom is a leading South African recruitment agency specializing in connecting local and global businesses with top-tier talent, ranging from skilled professionals to C-Suite executives.
Company Size: RecruitMyMom is a small to medium-sized company with 11-50 employees, offering a dynamic and collaborative work environment.
Founded: RecruitMyMom was founded in 2012 and has since grown to become a trusted recruitment partner for businesses seeking skilled professionals and executives.
Company Description:
- RecruitMyMom specializes in placing highly skilled professionals, with a strong track record in helping experienced mothers grow their career, return to the workforce, transition careers, and secure flexible opportunities.
- The company offers tailored recruitment solutions for permanent, contract, freelance, and fractional roles, including maternity cover, virtual assistants, and executive-level hires.
- For international companies hiring in South Africa, RecruitMyMom also provides Employer of Record (EOR) Professional Services, ensuring compliant and hassle-free workforce management.
Company Specialties:
- Recruiting and Staffing
- Skilled Consultants
- Project Management
- Content writers
- Accountants
- Financial Managers
- Bookkeepers
- Marketing Managers
- Programmers
- Accountants
- Remote workforce
- Virtual Assistants
- Women economic empowerment
- Independent contractors
- Freelancers
- Fractional C-Suite
Company Website: www.recruitmymom.co.za
ASSUMPTION: RecruitMyMom's focus on flexible and remote work opportunities may appeal to candidates seeking a better work-life balance or those living outside major metropolitan areas.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the organization.
Work Arrangement: This role offers remote work options, with the possibility of working from the company's offices in Cape Town, Johannesburg, or Pretoria.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expanding expertise in emerging paid media platforms and advertising trends
- Potential to work on international campaigns and collaborate with global clients
ASSUMPTION: Candidates with a strong desire to learn, adapt, and grow in a dynamic and evolving industry will find this role particularly appealing.
🌍 Location & Work Environment
Office Type: RecruitMyMom has offices in Cape Town, Johannesburg, and Pretoria, with a flexible remote work policy.
Office Location(s): Sunninghill, Johannesburg; Cape Town; Pretoria
Geographic Context:
- Johannesburg is the economic hub of South Africa, offering a vibrant and diverse cultural scene, as well as numerous job opportunities in various industries.
- Cape Town is known for its natural beauty, with a strong focus on tourism, technology, and creative industries.
- Pretoria is the administrative capital of South Africa, with a mix of historical and modern attractions, and a growing tech industry.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively, especially when working remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview or assessment with key stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Paid media campaign management experience
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on paid media campaign management and data-driven decision making.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.
- Prepare examples of successful paid media campaigns you've managed, including key metrics and results.
ATS Keywords: Paid Media Campaign Management, Digital Marketing, Data Analysis, Google Ads, Meta Business Suite, LinkedIn Ads, Performance Marketing, Budget Management, Communication Skills
ASSUMPTION: RecruitMyMom's application process may vary depending on the specific role and the candidate's qualifications and experience.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Suite (Facebook Ads, Instagram Ads)
- LinkedIn Ads
- TikTok Ads (optional)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Growth
- Collaboration
Work Style:
- Dynamic and solution-minded
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing your time effectively?
- Do you enjoy collaborating with creative teams and contributing to innovative solutions?
ASSUMPTION: Candidates who align with RecruitMyMom's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest digital advertising trends and platform updates, which may require continuous learning and adaptation
- Working remotely, which may present unique challenges in terms of communication and collaboration
- Managing budgets effectively, requiring a strong understanding of performance marketing metrics and data-driven decision making
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.
📈 Similar Roles Comparison
- This role is similar to a Paid Media Specialist or Digital Marketing Manager, but with a focus on campaign management and optimization rather than overall marketing strategy.
- Compared to other paid media roles, this position offers a unique opportunity to work with a diverse range of clients and industries, as well as the potential to collaborate with international clients.
- Career progression in this role may lead to senior or management positions within the marketing department, or to specialized roles in emerging paid media platforms and advertising trends.
ASSUMPTION: Candidates should research similar roles and consider their career goals and preferences when evaluating this opportunity.
📝 Sample Projects
- Developing and managing a successful Google Ads campaign for an e-commerce client, resulting in a 20% increase in sales
- Optimizing a LinkedIn Ads campaign for a B2B client, leading to a 15% reduction in cost per acquisition
- Collaborating with a creative team to produce high-impact ad assets for a Meta Ads campaign, contributing to a 30% increase in click-through rate
ASSUMPTION: Candidates should be prepared to provide specific examples of their paid media campaign management experience and the results they have achieved.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's paid media campaigns, and how can this role address them?
- How does this role collaborate with other departments, such as creative and content teams, to ensure consistent and effective campaign messaging?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support remote workers and ensure effective communication and collaboration?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in paid media campaign management and data analysis
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position
- Prepare examples of successful paid media campaigns you've managed, including key metrics and results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
