Paid Media Campaign Manager

📌 Core Information

🔹 Job Title: Paid Media Campaign Manager

🔹 Company: RecruitAGraduate

🔹 Location: South Africa

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid media campaigns across multiple platforms.
• Conducting audience research and leveraging data insights for targeting.
• A/B testing creative elements to enhance performance.
• Collaborating with creative teams for impactful ad production.

ASSUMPTION: Based on the job description, it is assumed that the role requires a dynamic approach to managing and optimizing digital marketing initiatives across various platforms while maintaining close collaboration with creative teams.

📋 Key Responsibilities

✅ Develop, manage, and optimize paid media campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok.

✅ Conduct audience research to craft targeted strategies.

✅ Execute A/B testing on ads and landing pages to maximize ROI.

✅ Monitor trends and platform updates in digital advertising.

✅ Collaborate with creative teams on ad assets.

✅ Report on key performance metrics and provide actionable insights.

✅ Manage budgets to ensure optimal spend and performance.

ASSUMPTION: The responsibilities highlight a comprehensive focus on both strategic implementation and analytical evaluation of campaign success across various digital media channels.

🎯 Required Qualifications

Education: Relevant qualification in Digital Marketing or Data Analytics; Google certifications preferred.

Experience: 3+ years in paid media campaign management; agency experience is a plus.

Required Skills:

• Proficiency in Google Ads, Meta Business Suite, and LinkedIn Ads.
• Strong analytical skills with performance marketing metrics.
• Effective budget management abilities.
• Excellent communication and presentation skills.

Preferred Skills:

• Google Ads and Meta Blueprint certifications.
• Advanced skills in A/B testing and data analysis.

ASSUMPTION: The qualifications indicate a strong emphasis on technical proficiency and analytical skills, paired with a solid educational foundation in digital marketing.

💰 Compensation & Benefits

Salary Range: Not specified. Industry-standard compensation can be expected based on experience and location.

Benefits:

• Collaboration with a dynamic team of young professionals.
• Potential growth and learning opportunities in digital marketing solutions.
• Exposure to innovative digital marketing strategies.

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Given the lack of specific details, compensation is presumed to align with competitive scales in the recruitment and marketing industries, with standard benefits for career development.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees, indicative of a close-knit, agile working environment.

Founded: 2019, emphasizing a focus on innovative recruiting solutions for graduates and interns.

Company Description:

• Specializes in graduate recruitment and internship placements.
• Focuses on facilitating employment solutions for youth.
• Offers a collaborative problem-solving approach to recruitment.

Company Specialties:

• Graduate Recruiting
• Full-Service Recruitment Agency
• Internships and Youth Employment

Company Website: Visit Company Website

ASSUMPTION: The company's size and focus suggest a dynamic environment conducive to innovative problem-solving in the recruitment sector.

📊 Role Analysis

Career Level: Mid-level, ideal for professionals with several years of experience in the field.

Reporting Structure: Likely to report to a senior marketing or campaign manager.

Work Arrangement: On-site, reflecting a collaborative team environment.

Growth Opportunities:

• Opportunity to lead large-scale digital campaigns.
• Enhanced skill development in data-driven marketing strategies.
• Potential to innovate within the company's marketing solutions.

ASSUMPTION: The role offers ample opportunities for professional growth and skill expansion, particularly in leadership capacities for digital marketing initiatives.

🌍 Location & Work Environment

Office Type: Modern, collaborative office set in a dynamic city.

Office Location(s): Cape Town, South Africa

Geographic Context:

• Located in a major South African city known for a vibrant tech scene.
• Access to a diverse pool of marketing talents and resources.
• Citywide opportunities for networking and partnerships.

Work Schedule: Standard business hours with some flexibility based on project needs.

ASSUMPTION: Cape Town's environment offers a rich cultural and professional setting conducive to creative and collaborative work environments.

💼 Interview & Application Insights

Typical Process:

• Initial application screening.
• Technical interview with marketing leaders.
• Possible skills assessment or task-based evaluation.

Key Assessment Areas:

• Technical proficiency in digital marketing tools.
• Ability to analyze and interpret performance data.
• Communication and presentation effectiveness.

Application Tips:

• Highlight relevant certifications and technical skills.
• Showcase past successes in campaign management with metrics.
• Prepare for discussions on data-driven decision-making.

ATS Keywords: Paid Media, Google Ads, Meta Business Suite, Digital Marketing, Campaign Management

ASSUMPTION: The process likely involves a focus on technical skills and analytical abilities, hence applicants should emphasize these areas in their applications.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• LinkedIn Ads
• Analytics Tools (e.g., Google Analytics, Meta Insights)

ASSUMPTION: The tools mentioned suggest a need for fluency with leading digital advertising platforms and data analysis tools to execute effective marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Collaborative Problem Solving
• Commitment to Youth Employment

Work Style:

• Team-oriented and collaborative
• Innovative with a focus on growth
• Fast-paced and dynamic

Self-Assessment Questions:

• How do you adapt to changing digital marketing trends?
• What strategies do you use to optimize marketing campaign performance?
• How do you prioritize tasks in a fast-paced work environment?

ASSUMPTION: It is assumed that cultural fit focuses on adaptability, creativity, and collaborative spirit given the company's youthful and innovative nature.

⚠️ Potential Challenges

• Adapting to a rapidly changing digital landscape.
• Balancing budget constraints with campaign effectiveness.
• Integrating diverse marketing tools into cohesive strategies.
• Maintaining a high level of creativity under tight deadlines.

ASSUMPTION: These challenges reflect typical issues faced in the digital marketing industry, emphasizing adaptability and strategic planning skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's website: Apply Here
• Prepare a cover letter detailing your experience with paid media.
• Emphasize your data analysis and campaign management skills in your resume.
• Gather certifications and a portfolio of past campaign successes.
• Be ready for potential interviews focusing on technical skills and strategic insights.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.