Paid Media Campaign Manager (d/f/m)

📌 Core Information

🔹 Job Title: Paid Media Campaign Manager (d/f/m)

🔹 Company: eBay

🔹 Location: Germany

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading and optimizing media campaigns through digital platforms
• Designing innovative marketing tests and analyzing data
• Crafting strategic approaches to display channels and identifying new opportunities
• Managing complex campaigns across multiple regions and partners

ASSUMPTION: The job overview implies a requirement for creative problem-solving skills due to the need to introduce new creative formats and media technologies.

📋 Key Responsibilities

✅ Plan, implement, and optimize campaigns through collaboration with agencies, internal teams, and partners.

✅ Work with vendors to run A/B and multivariate tests, analyze results, and scale successful strategies.

✅ Introduce new creative formats, tracking methods, and media technologies to enhance marketing efforts.

✅ Focus on metrics like active buyers, lifetime value, and revenue through data-driven experimentation.

✅ Evaluate performance marketing trends and competitors to uncover new opportunities.

✅ Continuously refine campaign strategies, audience targeting, creative assets, and bidding approaches.

ASSUMPTION: It is assumed that the role may require travel due to the mention of managing campaigns across multiple regions.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in paid digital media with deep knowledge of online advertising trends and platforms.

Required Skills:

• Google Ads, DSPs, and various network management
• Handling CTV, Online Video, Display, and Audio campaigns
• Cross-functional partnership and external agency management
• Data-driven insights and campaign optimization

Preferred Skills:

• Strong written, verbal, and presentation skills
• Ability to establish structured workflows and processes

ASSUMPTION: A degree in marketing or a related field may be preferred given the deep focus on niche advertising platforms and campaign management.

💰 Compensation & Benefits

Salary Range: Not specified, typical range for similar positions in Europe is €60,000 - €85,000 per annum

Benefits:

• Health and wellness programs
• Opportunity for professional development
• Employee discounts on eBay purchases

Working Hours: 40 hours per week, typical on-site working arrangement

ASSUMPTION: Basic benefits such as health insurance, retirement plans, and paid time off are assumed to be included based on standard corporate offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 10,001+ employees, suggesting robust infrastructure and diverse career opportunities

Founded: Not specified, but eBay has been operational since 1995

Company Description:

• Empowers millions of sellers and buyers in over 190 markets worldwide
• Focused on creating economic opportunity and growth through technology
• Fosters a global community effect through its ecommerce platform

Company Specialties:

• e-commerce
• Retail
• Internet and technology

Company Website: https://www.ebayinc.com/

ASSUMPTION: eBay's history as an industry leader supports its ability to offer competitive salaries and robust employee development programs.

📊 Role Analysis

Career Level: Mid to senior level, given the experience and skills required

Reporting Structure: Likely reports to a Senior Marketing Leader or Director

Work Arrangement: Primarily on-site with possible regional travel

Growth Opportunities:

• Advance to higher-level marketing or managerial roles
• Specialize further in specific digital advertising platforms
• Contribute to cross-functional projects at a global scale

ASSUMPTION: Opportunities for career advancement are abundant given the broad scope of responsibilities and the size of the organization.

🌍 Location & Work Environment

Office Type: Traditional corporate office setting

Office Location(s): Various locations throughout Germany

Geographic Context:

• Access to major European business hubs
• Vast network connections supporting international markets
• Cultural diversity within the workplace

Work Schedule: Standard weekdays with potential flexibility for campaign requirements

ASSUMPTION: Locations in Germany ensure access to vibrant local markets and tech communities.

💼 Interview & Application Insights

Typical Process:

• Submission of a tailored resume and cover letter
• Initial screening by HR or recruiting team
• Technical or practical interview with team members

Key Assessment Areas:

• Technical proficiency in digital media platforms
• Analytical and data-driven decision-making abilities
• Strategic and creative thinking skills

Application Tips:

• Highlight digital marketing achievements with metrics
• Demonstrate experience with cross-functional teams
• Showcase adaptability to fast-paced environments

ATS Keywords: Paid Media, Digital Advertising, Campaign Management, Analytics, DSPs, Google Ads

ASSUMPTION: The interview process likely involves multiple stages, including both technical evaluations and cultural fit assessments.

🛠️ Tools & Technologies

• Google Ads
• DV360, Criteo
• Yahoo Advertising Solutions

ASSUMPTION: These tools are critical for day-to-day operations in this role, given the emphasis on data and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric focus
• Commitment to innovation
• Collaboration and teamwork

Work Style:

• Fast-paced and adaptable communication
• Proactive and independent problem-solving
• Results-oriented with a focus on impact

Self-Assessment Questions:

• Do you thrive in dynamic and changing environments?
• Are you able to manage and coordinate global campaigns?
• Can you adapt quickly to new technologies and strategies?

ASSUMPTION: The role requires a candidate with both leadership and collaborative capabilities to align with eBay’s inclusive and innovative culture.

⚠️ Potential Challenges

• Balancing multiple regional campaigns simultaneously
• Keeping up with rapid technology changes
• Managing cross-functional and cultural differences
• Navigating complex data to drive insights

ASSUMPTION: Challenges can also provide learning opportunities, essential for personal and professional growth within eBay.

📈 Similar Roles Comparison

• Less focused on eCommerce platforms compared to similar roles in non-tech companies
• Offers broader scope of growth in digital media strategies
• Higher levels of global campaign interactions than regional roles

ASSUMPTION: This role likely has a broader impact and learning experience compared to smaller firms due to eBay’s extensive market presence.

📝 Sample Projects

• Led a global CTV campaign boosting engagement by 15%
• Developed a cross-platform display strategy resulting in a 20% increase in active buyers
• Initiated a data-driven testing strategy expanding lifetime customer value by 10%

ASSUMPTION: Sample projects are indicative and might not be directly managed but offer insight into achievable objectives.

❓ Key Questions to Ask During Interview

• How does eBay support ongoing professional development in digital media?
• What are the biggest challenges faced by the marketing team currently?
• Can you describe the team dynamics and working culture?
• What innovative projects has the team successfully executed in recent months?
• How is success measured for this role?

ASSUMPTION: Questions help understand team expectations and organizational support available for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant experience and skills
• Include a cover letter addressing eBay's marketing strategies
• Be ready for a phone or video screening
• Prepare for an in-depth technical interview focused on digital media analytics

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.