📌 Core Information
🔹 Job Title: Paid Media Campaign Manager (d/f/m)
🔹 Company: eBay
🔹 Location: Kleinmachnow, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing media campaigns across multiple regions and partners
- Designing and implementing marketing tests to drive performance
- Collaborating with agencies, internal teams, and vendors to achieve campaign goals
- Analyzing campaign data to identify trends, optimize strategies, and scale successful tests
- Staying updated on performance marketing trends and competitor activities
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and organizational skills are crucial for success in this position.
📋 Key Responsibilities
✅ Plan, implement, and optimize campaigns through collaboration with agencies, internal teams, and partners
✅ Work with vendors to run A/B and multivariate tests, analyze results, and scale successful strategies
✅ Introduce new creative formats, tracking methods, and media technologies to enhance marketing efforts
✅ Focus on metrics like active buyers, lifetime value, and revenue through data-driven experimentation
✅ Evaluate performance marketing trends and competitors to uncover new opportunities
✅ Continuously refine campaign strategies, audience targeting, creative assets, and bidding approaches
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong project management skills to handle multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in paid digital media, with a deep knowledge of online advertising trends and platforms
Required Skills:
- Proven experience with Google Ads, DSPs, and networks like DV360, Criteo, and Yahoo
- Expertise in handling CTV, Online Video, Display, and Audio campaigns
- Strong cross-functional partnership and external agency management skills
- Data-driven approach to campaign optimization and performance analysis
- Excellent written, verbal, and presentation skills
Preferred Skills:
- Fluency in German and English
- Experience with programmatic advertising and marketing automation tools
ASSUMPTION: Proficiency in German is highly desirable for this role, given the location and target audience.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager role in Germany with 5-10 years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policies
- Employee discounts on eBay purchases
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM CET)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce industry, focusing on connecting buyers and sellers worldwide through its online marketplace.
Company Size: eBay is a large corporation with over 18,000 employees globally, offering ample opportunities for career growth and development.
Founded: eBay was founded in 1995 and has since grown into a leading global e-commerce platform.
Company Description:
- eBay is committed to pushing boundaries and reinventing the future of e-commerce for enthusiasts
- The company empowers millions of buyers and sellers in more than 190 markets around the world
- eBay fosters a culture of authenticity, bold ideas, and inclusivity, where everyone can bring their unique selves to work
Company Specialties:
- E-commerce platform development and management
- Global marketing and customer acquisition strategies
- Data-driven decision making and analytics
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for professional growth and exposure to diverse markets and teams.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in paid digital media.
Reporting Structure: The Paid Media Campaign Manager will report directly to the Senior Marketing Manager and collaborate with cross-functional teams, including agencies and vendors.
Work Arrangement: This is an on-site position, requiring regular presence at the eBay office in Kleinmachnow, Germany.
Growth Opportunities:
- Potential to advance to a Senior or Managerial role within the Marketing department
- Opportunities to work on global campaigns and gain international experience
- Chance to develop skills in emerging marketing technologies and trends
ASSUMPTION: Given eBay's large size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: eBay's office in Kleinmachnow, Germany, is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Global Headquarters); Kleinmachnow, Germany (European Headquarters)
Geographic Context:
- Kleinmachnow is a suburban town located just outside of Berlin, offering a mix of urban and rural living
- The area is well-connected by public transportation, with easy access to Berlin's city center
- Kleinmachnow offers a variety of housing options, from apartments to family homes, at varying price points
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM CET) with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The work environment at eBay's Kleinmachnow office is collaborative and dynamic, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Senior Marketing Manager or another senior leader
Key Assessment Areas:
- Demonstrated experience in paid digital media and campaign management
- Strong analytical and data-driven approach to problem-solving
- Excellent communication and collaboration skills
- Cultural fit and alignment with eBay's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your experience with campaign optimization, data analysis, and cross-functional collaboration
- Demonstrate your understanding of eBay's business and the e-commerce industry
ATS Keywords: Paid Digital Media, Online Advertising, Google Ads, DSPs, DV360, Criteo, CTV, Online Video, Display, Audio Campaigns, Cross-Functional Partnership, External Agency Management, Data-Driven Insights, Campaign Optimization, Performance Marketing, A/B Testing, Multivariate Testing
ASSUMPTION: eBay's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Ads
- DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, or AppNexus
- Advertising networks like Criteo, Yahoo, or Microsoft Advertising
- Data analysis and visualization tools such as Google Analytics, Tableau, or Power BI
- Project management tools like Asana, Trello, or JIRA
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the team.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Innovation and continuous learning
- Integrity and accountability
- Inclusion and diversity
- One eBay team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you demonstrate eBay's value of customer obsession in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
- How do you ensure that your work aligns with eBay's commitment to inclusion and diversity?
ASSUMPTION: eBay places a strong emphasis on cultural fit and alignment with the company's values, as well as the ability to work collaboratively and adapt to change.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational and time management skills
- Keeping up with the fast-paced and ever-evolving landscape of digital advertising and marketing technologies
- Collaborating effectively with cross-functional teams, agencies, and vendors to achieve campaign goals
- Working in a large, global organization with diverse teams and stakeholders
ASSUMPTION: The potential challenges of this role require strong communication, project management, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position places a stronger emphasis on data analysis and campaign optimization
- eBay's global presence offers opportunities to work on international campaigns and gain exposure to diverse markets
- This role may have more direct exposure to senior leadership and cross-functional teams than similar roles in smaller organizations
ASSUMPTION: The specific responsibilities and reporting structure of this role may vary depending on the organization and its size.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy to drive active buyer growth in the German market
- Conducting A/B tests to optimize creative assets and bidding approaches for a global campaign targeting millennials
- Analyzing campaign performance data to identify trends and opportunities for improvement in the eBay app's user acquisition strategy
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the organization's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Marketing department?
- How does eBay support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does eBay measure the success of its paid media campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the paid media team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the eBay careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with campaign optimization, data analysis, and cross-functional collaboration
- Follow up with the eBay HR department one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
