Paid Media Campaign Manager

📌 Core Information

🔹 Job Title: Paid Media Campaign Manager

🔹 Company: RecruitMyMom

🔹 Location: South Africa

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Strategically managing and optimizing paid media campaigns
• Conducting data-driven audience research and analysis
• Enhancing campaign performance through A/B testing
• Collaborating with creative teams for impactful ads

ASSUMPTION: The role involves both strategic planning and hands-on management of multiple campaign platforms, expecting high interaction with both data and creative processes.

📋 Key Responsibilities

✅ Developing, managing, and optimizing paid media campaigns across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.)

✅ Conducting audience research and using data insights for targeting strategies

✅ A/B testing ad creatives, copy, and landing pages

✅ Monitoring digital advertising trends and platform updates

✅ Collaborating with creative teams

✅ Monitoring and reporting on key performance metrics

✅ Managing budgets for optimal spend and performance

ASSUMPTION: The responsibilities are assumed to require a balance of technical skill in analytics and creative collaboration for campaign enhancement.

🎯 Required Qualifications

Education: Relevant qualification or certificates in Digital Marketing or Data Analytics; Google certifications preferred

Experience: 5+ years in paid media campaign management; agency experience is a plus

Required Skills:

• Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads
• Strong understanding of performance marketing metrics (CPC, ROAS, CPA, CTR)
• Data analysis and interpretation skills

Preferred Skills:

• Google Ads and Meta Blueprint certifications
• Additional platform expertise like TikTok, etc.

ASSUMPTION: A solid foundation in digital marketing principles and hands-on platform experience is critical for success in this role.

💰 Compensation & Benefits

Salary Range: Not specified; competitive salary expected based on experience and industry standards

Benefits:

• Working with an energised team
• Potential for contract extension or permanent role
• Exposure to innovative and diverse digital marketing solutions

Working Hours: 40 hours per week; on-site

ASSUMPTION: Compensation likely hinges on candidate's experience and industry comparison benchmarks, with benefits focused on career growth potential.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specialized in connecting top talent with companies

Company Size: 11-50 employees; smaller companies can mean more agile and personalized work experiences

Founded: 2012; reputable history in recruitment solutions

Company Description:

• Pioneering recruitment for skilled professionals and C-Suite executives
• Specializing in 'Mom' recruitment to empower women in the workforce
• Offering Employer of Record services for international businesses

Company Specialties:

• Skilled Consultants
• Project Management and Content Writing
• Remote and flexible workforce solutions

Company Website: http://www.recruitmymom.co.za

ASSUMPTION: The company's small size suggests a close-knit environment, conducive to mentorship and career growth, particularly appealing to professionals seeking meaningful contributions.

📊 Role Analysis

Career Level: Mid to senior level, requiring high expertise and leadership in media management

Reporting Structure: Likely reports to senior management or Marketing Director

Work Arrangement: Predominantly on-site to foster collaboration

Growth Opportunities:

• Potential to lead larger projects as business grows
• Opportunity for contract extension or full-time offer
• Exposure to cutting-edge digital marketing techniques

ASSUMPTION: This position is strategically important and may lead to significant advancement within the company.

🌍 Location & Work Environment

Office Type: Dynamic and collaborative office environment

Office Location(s): Cape Town, Western Cape

Geographic Context:

• Cape Town is a cultural hub with a rich history
• Offers access to a vibrant digital and creative industry
• Appealing for individuals seeking dynamic city life with scenic beauty

Work Schedule: Standard business hours; potentially flexible considering work-life balance emphasis of RecruitMyMom

ASSUMPTION: The local environment is ideal for professionals looking to immerse in a vibrant and culturally rich context while enhancing their careers.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First round interview with hiring manager
• Technical evaluation or skill assessment

Key Assessment Areas:

• Technical proficiency in media platforms
• Cultural fit within team dynamics
• Problem-solving and analytical abilities

Application Tips:

• Highlight experience in cross-platform media campaigns
• Demonstrate data-driven decision-making skills
• Showcase creative collaboration and leadership qualities

ATS Keywords: Paid Media Management, Google Ads, Meta Business Suite, LinkedIn Ads, Audience Research, Data Analysis

ASSUMPTION: The recruitment process is likely thorough, emphasizing both skill verification and cultural alignment.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• LinkedIn Ads

ASSUMPTION: Candidates should be adept with these primary tools used in campaign management.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Growth
• Collaboration

Work Style:

• Creatively driven and data-informed approach
• Team-oriented with strong individual accountability
• Innovative problem-solving in dynamic settings

Self-Assessment Questions:

• Can I thrive in a fast-paced, dynamic environment?
• Am I skilled in both strategic and hands-on media management?
• Do I align with a team that values growth and authenticity?

ASSUMPTION: The team culture might prioritize professionals who are adaptable, self-motivated, and eager to innovate.

⚠️ Potential Challenges

• Managing diverse platforms simultaneously
• Keeping up with rapid digital marketing trends
• Balancing creative ambitions with budget constraints
• Ensuring effective communication within the team

ASSUMPTION: The role can be demanding due to its strategic importance and rapid pace of the digital industry.

📈 Similar Roles Comparison

• Campaign Manager in larger firms may focus more on strategic oversight
• Agency roles may offer exposure to diverse industries and campaign types
• In-house positions might emphasize brand-specific media tactics

ASSUMPTION: The role compares favorably with similar positions, offering a balance of responsibility and growth potential in a compact team setting.

📝 Sample Projects

• Nationwide product launch campaign on social media
• Cross-platform brand awareness initiative
• Performance-driven ad optimization projects

ASSUMPTION: Given the diverse platform focus, projects likely cover extensive digital ad strategies and creative executions.

❓ Key Questions to Ask During Interview

• How does the team measure success in media campaigns?
• What is the company's approach to staying ahead of digital trends?
• Can you describe a challenging campaign and how the team addressed it?
• How is creativity encouraged and fostered within the team?
• What are the potential career advancements within this role?

ASSUMPTION: Candidates should focus on understanding team dynamics and growth opportunities during interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare an updated resume focusing on digital campaign results
• Include a cover letter that highlights relevant experience and passion
• Ensure to showcase any certificates and relevant qualifications
• Follow up after submission to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.