Paid Media Marketer

📌 Core Information

🔹 Job Title: Paid Media Marketer

🔹 Company: Scale Army Careers

🔹 Location: Fully Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Level (5-10 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and optimizing paid advertising campaigns on Google Ads and Facebook platforms
• Collaborating with account managers to align paid media strategies with overall marketing goals
• Conducting market research and staying updated on industry trends and best practices
• Working in a fast-paced, dynamic environment with a focus on continuous improvement and optimization
• Communicating campaign progress, performance, and recommendations to clients or internal stakeholders

ASSUMPTION: This role requires a high level of self-motivation, time management, and adaptability to work remotely and independently.

📋 Key Responsibilities

✅ Developing and implementing strategies for paid media campaigns to meet business objectives and KPIs

✅ Planning, creating, and managing Google Ads and Facebook Ads paid advertising campaigns

✅ Monitoring and adjusting budgets for paid campaigns to maximize ROI and ensure effective spend allocation

✅ Crafting compelling ad copy, creating images and videos that align with campaign goals and the client’s brand

✅ Continuously optimizing ad creatives, targeting, bidding strategies, and landing pages to improve performance

✅ Analyzing campaign performance using key metrics like CTR, CPC, CPA, ROAS, and conversion rates

✅ Providing regular performance reports and insights, identifying trends and recommending adjustments for improvement

✅ Conducting thorough audience research to define target segments and create highly targeted ad campaigns

✅ Leveraging data and insights to refine audience targeting across both platforms (Google, Facebook)

✅ Conducting A/B tests on ad creative, targeting options, and bidding strategies to optimize results

✅ Implementing experimentation to test new campaign approaches and drive continuous improvement

✅ Managing bids and budgets to ensure campaigns stay within financial limits while delivering maximum impact

✅ Adjusting bidding strategies in real-time to align with campaign performance and goals

✅ Staying updated on trends in digital advertising, industry best practices, and emerging technologies

✅ Conducting competitor analysis to identify opportunities for paid media campaign improvements

✅ Collaborating with other marketing team members to ensure a cohesive approach across all digital marketing channels

✅ Managing paid media campaigns in coordination with organic social, SEO, and email marketing efforts

✅ Ensuring that all paid media campaigns comply with platform guidelines and legal requirements

✅ Staying up-to-date with changes in platform policies and adapting campaigns accordingly

✅ Communicating campaign progress, performance, and recommendations to clients or internal stakeholders

✅ Managing expectations and providing transparency in results and budget usage

✅ Identifying and resolving issues related to campaign delivery, budget pacing, and performance anomalies

ASSUMPTION: This role requires strong analytical, communication, and project management skills to effectively manage multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of experience in Paid Media Marketing, specifically with Google Ads and Facebook Ads, and marketing agency experience

Required Skills:

• Proven experience in developing, managing, and optimizing paid advertising campaigns on Google Ads and Facebook platforms
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with marketing automation tools and analytics platforms

Preferred Skills:

• Experience with additional advertising platforms (e.g., LinkedIn, Twitter, TikTok)
• Fluency in additional languages
• Experience with A/B testing and experimentation

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's focus on remote hiring for U.S.-based roles.

💰 Compensation & Benefits

Salary Range: $1200 - $1500 USD per month (based on industry standards for mid-level marketing roles in the U.S.)

Benefits:

• Remote work flexibility
• Opportunity to work with a diverse range of clients and industries
• Exposure to cutting-edge marketing strategies and technologies

Working Hours: 9 AM - 6 PM EST (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the U.S. The actual salary may vary depending on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized company, offering a more personal and agile work environment)

Founded: 2021 (Relatively new company, focused on growth and innovation)

Company Description:

• Scale Army Careers is a remote hiring platform that connects talented professionals worldwide with remote roles in the U.S., paid in USD
• The company aims to provide clarity and transparency in the job application process, with vetted roles and expert review
• They focus on helping candidates grow their careers by matching them with suitable remote job opportunities

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Scale Army Careers is a small to medium-sized company that focuses on remote hiring for U.S.-based roles. They prioritize transparency and clarity in the job application process and aim to connect talented professionals with suitable remote job opportunities.

📊 Role Analysis

Career Level: Mid-Level (5-10 years of experience)

Reporting Structure: This role reports directly to the hiring manager or a marketing team lead

Work Arrangement: Remote Solely (Fully remote work with flexible hours)

Growth Opportunities:

• Expanding skills and expertise in paid media marketing and related fields
• Taking on additional responsibilities and leadership roles as the company grows
• Networking and building relationships with industry professionals and clients

ASSUMPTION: This role offers opportunities for professional growth and development within the paid media marketing field and as the company continues to expand its remote hiring services.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office location)

Office Location(s): New York, NY, USA; Cairo, EG; San Francisco, CA, USA; Los Angeles, CA, USA

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from anywhere with an internet connection
• The company has a global presence, with employees and clients located worldwide
• The primary time zone for communication and collaboration is Eastern Standard Time (EST)

Work Schedule: 9 AM - 6 PM EST (with flexibility for remote work)

ASSUMPTION: The remote work environment offers a high degree of flexibility and independence, requiring strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Application submission through the provided link
• Video interview to assess skills and cultural fit
• Background check and reference verification (if applicable)
• Final decision and offer

Key Assessment Areas:

• Paid media marketing skills and experience
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values
• Adaptability and resilience in a remote work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of your paid media marketing work to showcase during the video interview
• Research the company and its clients to demonstrate your understanding of their mission and values
• Practice common interview questions and be prepared to discuss your approach to paid media marketing strategies and campaigns

ATS Keywords: Paid Media Marketing, Google Ads, Facebook Ads, Campaign Management, Ad Creation, Performance Analysis, A/B Testing, Bid Management, Market Research, Cross-Channel Coordination, Compliance, Client Communication, Problem Solving, Strategic Thinking, Written Communication

ASSUMPTION: The application process for this role is likely to be competitive, given the company's focus on remote hiring and the high demand for skilled paid media marketers. Applicants should be prepared to demonstrate their skills and experience through a well-crafted resume, cover letter, and video interview.

🛠️ Tools & Technologies

• Google Ads platform
• Facebook Ads platform
• Google Analytics (GA4)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Analytics and reporting tools (e.g., Tableau, Power BI, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferred platforms and the client's needs. Applicants should be prepared to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency and clarity in communication
• Continuous learning and improvement
• Collaboration and teamwork
• Adaptability and resilience in a remote work environment
• Focus on results and client success

Work Style:

• Independent and self-motivated
• Adaptable and flexible in a remote work environment
• Strong communication and collaboration skills
• Data-driven and analytical mindset
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you ensure transparency and clarity in your communication with clients and team members?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
• How do you prioritize and manage multiple projects and deadlines in a remote work environment?

ASSUMPTION: Applicants should be prepared to demonstrate their alignment with the company's values and work style through their responses to self-assessment questions and during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong time management and organizational skills
• Keeping up-to-date with industry trends, best practices, and platform changes, which can be time-consuming and challenging
• Working remotely, which may require self-motivation, discipline, and adaptability in a non-traditional office environment
• Dealing with tight deadlines and high-pressure situations, which can be stressful and demanding

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and self-care strategies, as well as a supportive work environment and team dynamic.

📈 Similar Roles Comparison

• This role is similar to other paid media marketing positions, but may offer more flexibility and remote work opportunities due to the company's focus on remote hiring
• Compared to in-house marketing roles, this position may offer more diverse client exposure and industry experience, but less job security and benefits
• Career progression in this role may involve expanding skills and expertise in paid media marketing and related fields, as well as taking on additional responsibilities and leadership roles

ASSUMPTION: Applicants should consider their career goals, work preferences, and industry trends when comparing this role to similar positions and considering their long-term prospects.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a new product launch, including targeting, ad creative, and bidding strategies
• Optimizing an existing campaign's performance through A/B testing and data analysis, resulting in a 20% increase in conversion rates
• Managing a multi-channel paid media campaign for a client's rebranding effort, coordinating with organic social, SEO, and email marketing teams to ensure a cohesive approach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity for applicants to showcase their experience and expertise in paid media marketing.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role, and how the company supports their marketing needs?
• How does the company ensure that paid media campaigns align with overall marketing goals and strategies?
• What tools and technologies does the company use to manage and optimize paid media campaigns, and are there any specific platforms or software that applicants should be familiar with?
• How does the company support the professional development and growth of its paid media marketing team members?
• What is the typical team structure for paid media marketing at the company, and how do team members collaborate and communicate with one another?

ASSUMPTION: These questions can help applicants better understand the company's approach to paid media marketing, as well as the work environment and team dynamics they can expect if they are offered the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Scale Army Careers website
• Prepare a tailored resume and cover letter highlighting your relevant skills and experiences for this role
• Record a video showcasing your skill sets and demonstrating your cultural fit with the company's values and work style
• Follow up with the hiring manager within 72 hours of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.