Paid Media Marketer

📌 Core Information

🔹 Job Title: Paid Media Marketer

🔹 Company: Scale Army Careers

🔹 Location: Fully Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and optimizing paid advertising campaigns on Google Ads and Facebook platforms
• Collaborating with account managers to align paid media strategies with overall marketing goals
• Creating compelling ad copy, images, and videos that drive results and align with client brands
• Analyzing campaign performance and providing regular performance reports
• Conducting market research and staying updated on industry trends and best practices

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication skills to collaborate effectively with remote teams and clients.

📋 Key Responsibilities

✅ Develop and implement strategies for paid media campaigns to meet business objectives and KPIs

✅ Plan, create, and manage Google Ads and Facebook Ads paid advertising campaigns

✅ Monitor and adjust budgets for paid campaigns to maximize ROI and ensure effective spend allocation

✅ Craft compelling ad copy, create images and videos that align with campaign goals and the client’s brand

✅ Continuously optimize ad creatives, targeting, bidding strategies, and landing pages to improve performance

✅ Analyze campaign performance using key metrics like CTR, CPC, CPA, ROAS, and conversion rates

✅ Provide regular performance reports and insights, identifying trends and recommending adjustments for improvement

✅ Conduct thorough audience research to define target segments and create highly targeted ad campaigns

✅ Leverage data and insights to refine audience targeting across both platforms (Google, Facebook)

✅ Conduct A/B tests on ad creative, targeting options, and bidding strategies to optimize results

✅ Implement experimentation to test new campaign approaches and drive continuous improvement

✅ Manage bids and budgets to ensure campaigns stay within financial limits while delivering maximum impact

✅ Adjust bidding strategies in real-time to align with campaign performance and goals

✅ Stay updated on trends in digital advertising, industry best practices, and emerging technologies

✅ Conduct competitor analysis to identify opportunities for paid media campaign improvements

✅ Collaborate with other marketing team members to ensure a cohesive approach across all digital marketing channels

✅ Manage paid media campaigns in coordination with organic social, SEO, and email marketing efforts

✅ Ensure that all paid media campaigns comply with platform guidelines and legal requirements

✅ Stay up-to-date with changes in platform policies and adapt campaigns accordingly

✅ Communicate campaign progress, performance, and recommendations to clients or internal stakeholders

✅ Manage expectations and provide transparency in results and budget usage

✅ Identify and resolve issues related to campaign delivery, budget pacing, and performance anomalies

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of experience in Paid Media Marketing, specifically with Google Ads and Facebook Ads, and marketing agency experience

Required Skills:

• Proven experience in developing, managing, and optimizing paid advertising campaigns on Google Ads and Facebook platforms
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to work independently and in a remote team environment
• Fluency in English

Preferred Skills:

• Experience with other advertising platforms (e.g., LinkedIn, Twitter, Pinterest)
• Certifications in Google Ads, Google Analytics (GA4), and Facebook Certified Digital Marketing Associate
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: While certifications are not explicitly required, they are highly recommended to demonstrate a strong understanding of the platforms and best practices.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD per year (based on experience and location)

Benefits:

• Fully remote work arrangement
• Flexible working hours (9 AM - 6 PM EST)

Working Hours: 40 hours per week, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level Paid Media Marketer with the required experience and location. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2021 (Relatively new company)

Company Description:

• Scale Army Careers is a remote hiring platform that connects talented people around the world with remote roles in the U.S., paid in USD
• The company aims to provide clear, vetted job listings with expert review and transparent compensation
• They focus on helping candidates grow their careers by matching them with great jobs

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: As a relatively new company, Scale Army Careers is likely to have a dynamic and fast-paced work environment, with opportunities for growth and career development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role may report directly to the marketing director or a similar position, depending on the company's organizational structure

Work Arrangement: Fully remote work arrangement with flexible hours (9 AM - 6 PM EST)

Growth Opportunities:

• As a small to medium-sized company, there may be opportunities for career progression and taking on more responsibilities as the company grows
• With the company's focus on remote work, there may be opportunities to work on international campaigns and collaborate with global teams

ASSUMPTION: Given the company's size and focus on remote work, this role may offer a high degree of autonomy and the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): New York, NY, USA; Cairo, EG; San Francisco, CA, USA; Los Angeles, CA, USA

Geographic Context:

• The company has a global presence, with employees and clients located around the world
• As a fully remote company, employees have the flexibility to work from anywhere with an internet connection
• The company's headquarters are in New York, NY, USA, but the majority of its employees work remotely

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work environment may require strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Video interview with the hiring manager or a member of the marketing team
• Technical assessment or case study presentation (if applicable)
• Final interview with the marketing director or a senior member of the team

Key Assessment Areas:

• Technical skills and experience with paid advertising platforms (Google Ads, Facebook Ads)
• Analytical skills and data-driven mindset
• Communication and presentation skills
• Cultural fit and alignment with the company's mission and values
• Problem-solving skills and the ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your past successes in paid advertising campaigns and the results you achieved
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and teamwork
• Be ready to discuss your approach to continuous learning and staying updated on industry trends and best practices

ATS Keywords: Paid Media Marketing, Google Ads, Facebook Ads, Campaign Management, Ad Creation, Performance Analysis, Audience Segmentation, A/B Testing, Bid Management, Market Research, Cross-Channel Coordination, Compliance, Client Communication, Problem Solving, Strategic Thinking, Organizational Support

ASSUMPTION: As a remote-first company, Scale Army Careers may place a strong emphasis on cultural fit and the ability to work independently and in a remote team environment during the interview process.

🛠️ Tools & Technologies

• Google Ads platform
• Facebook Ads platform
• Google Analytics (GA4)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience and expertise.

👔 Cultural Fit Considerations

Company Values:

• Transparency and open communication
• Continuous learning and improvement
• Collaboration and teamwork
• Results-driven and data-informed decision-making
• Diversity, equity, and inclusion

Work Style:

• Remote and flexible work arrangements
• Strong self-motivation and time management skills
• Collaborative and supportive team environment
• Focus on results and continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• Do you have a proven track record of success in paid advertising campaigns on Google Ads and Facebook platforms?
• Are you comfortable working independently and in a remote team environment?
• Do you have strong analytical skills and a data-driven mindset?
• Can you effectively communicate complex ideas and data-driven insights to non-technical stakeholders?
• Are you committed to continuous learning and staying updated on industry trends and best practices?

ASSUMPTION: As a remote-first company, Scale Army Careers is likely to prioritize cultural fit and the ability to work independently and in a remote team environment during the hiring process.

⚠️ Potential Challenges

• As a fully remote company, there may be limited opportunities for in-person collaboration and networking
• The fast-paced and dynamic work environment may require strong adaptability and the ability to manage multiple priorities
• The company's focus on results and continuous improvement may require a high level of self-motivation and initiative
• The fully remote work arrangement may require strong time management and communication skills to succeed in this role

ASSUMPTION: While these challenges may present unique obstacles, they also offer opportunities for personal and professional growth in a dynamic and supportive work environment.

📈 Similar Roles Comparison

• Compared to in-house marketing roles, this role may offer more exposure to a variety of industries and clients, as well as the opportunity to work with a diverse team of marketing professionals
• Compared to agency-side marketing roles, this role may offer more flexibility and autonomy in campaign management and strategy development
• Career progression in this role may involve moving into a senior marketing position, taking on more responsibilities, or transitioning into a client-facing or business development role

ASSUMPTION: The specific career path and opportunities for growth may vary depending on the company's size, structure, and individual performance.

📝 Sample Projects

• Developing and executing a comprehensive paid advertising strategy for a new product launch, including targeting, ad creative, and budget allocation
• Optimizing an underperforming campaign's targeting, bidding strategy, and ad creative to improve performance and reduce costs
• Conducting a competitive analysis and market research project to identify new opportunities for paid advertising campaigns and improve overall marketing strategy

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be required in this role, but the specific projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the paid media marketing team currently, and how can this role help address them?
• How does this role collaborate with other marketing team members and stakeholders to ensure a cohesive approach across all digital marketing channels?
• What opportunities are there for professional growth and development within the company, and how does the company support its employees in achieving their career goals?
• How does the company measure the success of its paid media marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support its employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company, as well as your understanding of the industry and the specific challenges facing the paid media marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Scale Army Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and teamwork
• Be ready to discuss your approach to continuous learning and staying updated on industry trends and best practices
• Follow up with the hiring manager or a member of the marketing team within 72 hours of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.