📌 Core Information
🔹 Job Title: Paid Media Marketing Intern
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (on-site)
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting high-budget Google Ads campaigns for FinanceBuzz
- Contributing to campaign pacing, QA, and ad copy reviews
- Analyzing campaign performance data and uncovering actionable insights
- Optimizing campaigns through keyword, audience, and creative testing
- Working on a capstone project to solve a real marketing challenge
ASSUMPTION: This role is designed to provide real-world experience across creative, data, and strategy within a high-performance marketing team. It's ideal for individuals interested in digital advertising and performance marketing.
📋 Key Responsibilities
✅ Supporting the management, optimization, and analysis of high-budget Google Ads campaigns for FinanceBuzz
✅ Contributing to campaign pacing, QA, and ad copy reviews
✅ Analyzing campaign performance data and uncovering actionable insights
✅ Optimizing campaigns through keyword, audience, and creative testing
✅ Working on a capstone project to solve a real marketing challenge
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: Previous Google Ads experience, educational or professional
Required Skills:
- Strong interest in digital advertising and performance marketing
- Foundational knowledge of Google Ads or other paid media platforms
- Proficiency in Excel/Google Sheets, including basic formulas and data manipulation
- Strong analytical and problem-solving skills
- Clear written and verbal communication skills
- Ability to thrive in a fast-paced, dynamic environment while managing multiple tasks
Preferred Skills:
- Familiarity with AI tools for creative ideation or automation
- Knowledge of personal finance or consumer financial products
- Experience with analytics tools like Looker, Tableau, or Google Analytics
- Exposure to competitive research tools like SpyFu or Ahrefs
- Experience in high-growth, fast-paced environments
ASSUMPTION: While not required, having some experience with Google Ads, familiarity with AI tools, or knowledge of personal finance can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $15.00 to $20.00 per hour, based on experience
Benefits:
- Diverse, energetic culture and a high-performing, entrepreneurial team
- Opportunity to work in vibrant downtown Delray Beach, Florida
- Chance to make an impact in a profitable, high-growth company
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for internship roles in digital marketing. Benefits are focused on company culture and growth opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, focusing on connecting advertisers to customers at all parts of the consumer journey.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a mission to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.
Company Description:
- Headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Focused on being a high-performing, entrepreneurial team with a diverse, energetic culture
- Committed to being an Equal Employment Opportunity company, valuing diversity, equity, and inclusion
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide a unique work environment with opportunities for learning and growth.
📊 Role Analysis
Career Level: This role is an entry-level internship, providing valuable experience in digital marketing and performance advertising.
Reporting Structure: The intern will report directly to the marketing team, working closely with cross-functional teammates.
Work Arrangement: This is an on-site role, with the opportunity to work in Launch Potato's vibrant downtown Delray Beach office.
Growth Opportunities:
- Learning and developing skills in digital advertising, data analysis, and marketing strategy
- Gaining hands-on experience managing high-budget Google Ads campaigns
- Contributing to real-world marketing projects and seeing the impact of your work
- Potential full-time employment opportunities after the internship, depending on performance and company needs
ASSUMPTION: This internship offers significant growth opportunities for the right candidate, providing real-world experience and the chance to make a meaningful impact.
🌍 Location & Work Environment
Office Type: Launch Potato's office is located in vibrant downtown Delray Beach, Florida, providing a dynamic and engaging work environment.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida, known for its vibrant arts scene, beautiful beaches, and diverse dining options
- The city offers a high quality of life, with a mix of urban and suburban living
- Delray Beach is conveniently located near major highways and airports, making it easily accessible
Work Schedule: Full-time (40 hours per week), with the opportunity to work in a fast-paced, dynamic environment
ASSUMPTION: The on-site work environment at Launch Potato's Delray Beach office provides a unique and engaging experience, with opportunities for collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and offer extension
Key Assessment Areas:
- Understanding of digital advertising and performance marketing
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Attention to detail and organizational skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your passion for digital advertising and performance marketing
- Showcase your analytical skills and problem-solving abilities through examples
- Prepare questions to ask the interviewer about the role, team, or company
ATS Keywords: Google Ads, digital advertising, performance marketing, campaign management, data analysis, marketing strategy, internship
ASSUMPTION: The application process for this role is typical for an internship, focusing on assessing the candidate's skills, experiences, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Looker (or other data visualization tools)
- Excel/Google Sheets
- AI tools (e.g., ChatGPT, MidJourney) for creative ideation or automation (optional)
ASSUMPTION: Familiarity with these tools is essential for this role, with some tools being optional but beneficial for success.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance-driven
- Collaboration
- Diversity, equity, and inclusion
- Entrepreneurial spirit
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to learning
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you passionate about digital advertising and performance marketing?
- Do you have strong analytical and problem-solving skills?
- Are you comfortable working with data and tools like Excel/Google Sheets?
- Do you align with Launch Potato's values and work style?
ASSUMPTION: Assessing cultural fit is crucial for success in this role, as it involves working closely with a high-performing, entrepreneurial team in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Analyzing and interpreting complex data to uncover actionable insights
- Working with a diverse, international team across multiple time zones
- Adapting to a dynamic and ever-changing work environment
ASSUMPTION: These challenges are inherent to working in a high-growth, digital media company and can be overcome with strong organizational skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- This role is an internship focused on digital advertising and performance marketing, providing valuable experience in campaign management, data analysis, and marketing strategy
- Compared to other marketing internships, this role offers a unique opportunity to work on high-budget Google Ads campaigns and contribute to real-world marketing projects
- Career paths after this internship may include full-time employment at Launch Potato, depending on performance and company needs, or pursuing a career in digital marketing, advertising, or a related field
ASSUMPTION: This internship provides a unique opportunity for growth and learning, with the potential for full-time employment after the internship.
📝 Sample Projects
- Launching a creative test to improve ad performance for a specific campaign
- Analyzing a trend in the personal finance industry to inform marketing strategy
- Exploring a new sub-vertical for FinanceBuzz to expand its reach and revenue
ASSUMPTION: These sample projects demonstrate the real-world impact and growth opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for FinanceBuzz?
- What opportunities are there for growth and learning within the marketing team and Launch Potato as a whole?
- How does Launch Potato support work-life balance for its employees?
- What are the most rewarding and challenging aspects of working at Launch Potato, according to current employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role, team, and company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Launch Potato Careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital advertising, performance marketing, and data analysis
- Prepare for your interview by researching Launch Potato, FinanceBuzz, and the digital advertising industry
- Prepare questions to ask the interviewer about the role, team, or company
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
