Paid Search Analyst

📌 Core Information

🔹 Job Title: Paid Search Analyst

🔹 Company: Dentsu

🔹 Location: Shanghai - Haisu Plaza, China

🔹 Job Type: Full-time, Fixed Term Contract (Fixed Term)

🔹 Category: Advertising Services

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting with Paid Search campaign planning, review, and optimization
• Managing and reporting on client accounts
• Data analysis and trend reporting
• Collaborating with the team and attending weekly meetings

ASSUMPTION: This role requires strong analytical skills and a solid understanding of Paid Search campaigns. It is ideal for an entry-level candidate looking to gain experience in a dynamic advertising environment.

📋 Key Responsibilities

✅ Actively review and manage client data to ensure optimal campaign performance

✅ Track and report campaign results, collect data for analysis, and participate in weekly calls

✅ Generate marketing activity reports and oversee campaign progress, QA, and workflow

✅ Provide initial insights on marketing activity trends to supervisors and planners

ASSUMPTION: This role involves a high degree of attention to detail and strong organizational skills. It requires the ability to manage multiple tasks and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in Paid Search or a related field

Required Skills:

• Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
• Strong data analysis skills
• Excellent reporting skills
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with HTML and JavaScript

ASSUMPTION: While not required, experience with marketing automation tools and familiarity with HTML and JavaScript can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for entry-level Paid Search roles in Shanghai, the estimated salary range is ¥180,000 - ¥250,000 per year.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for growth and exposure to diverse projects.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

• Dentsu is a global media, digital, and creative communications agency
• It offers a wide range of services, including advertising, media planning, and marketing communications
• The company is committed to helping brands predict and plan for disruptive future opportunities

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for entry-level candidates seeking to gain experience in Paid Search and digital marketing.

Reporting Structure: The Paid Search Analyst reports directly to the Paid Search Manager or similar role.

Work Arrangement: This is an on-site, full-time role with standard office hours.

Growth Opportunities:

• Progression to a Paid Search Executive or similar role
• Expansion into other digital marketing disciplines
• Potential international assignments or transfers

ASSUMPTION: With Dentsu's extensive global presence and diverse service offerings, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Shanghai's Haisu Plaza

Office Location(s): Shanghai - Haisu Plaza

Geographic Context:

• Shanghai is a major commercial and financial hub in China
• The Haisu Plaza location offers easy access to public transportation and amenities
• The office environment is multicultural and dynamic

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work or overtime as needed

ASSUMPTION: The work environment at Dentsu's Shanghai office is fast-paced and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the department head or similar role

Key Assessment Areas:

• Technical skills in Paid Search and data analysis
• Problem-solving and critical thinking
• Communication and interpersonal skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Prepare for behavioral and technical interview questions
• Research Dentsu's company culture and values to demonstrate your fit

ATS Keywords: Paid Search, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Quality Assurance, Trend Analysis

ASSUMPTION: The application process for this role may involve multiple stages and assessments, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Paid Search platforms (e.g., Google Ads, Bing Ads)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the client's requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Innovation
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and analyzing trends?
• Do you have strong communication and interpersonal skills?

ASSUMPTION: Dentsu values candidates who are adaptable, innovative, and committed to delivering excellence in their work.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to new tools and technologies as needed
• Working with diverse teams and clients, requiring strong communication and cultural sensitivity
• Occasional overtime or remote work may be required to meet project deadlines

ASSUMPTION: While this role presents challenges, it also offers opportunities for growth and development in a dynamic and innovative work environment.

📈 Similar Roles Comparison

• Compared to other Paid Search roles, this position offers a broader range of responsibilities and opportunities for growth
• Dentsu's global presence provides more extensive career development opportunities than smaller agencies
• This role may have a steeper learning curve than entry-level positions in other industries, but it offers greater long-term potential

ASSUMPTION: When comparing this role to similar positions, consider the company's size, global presence, and the range of responsibilities offered.

📝 Sample Projects

• Optimizing Paid Search campaigns for a major retail client to improve ROI
• Analyzing campaign performance data to identify trends and make data-driven optimizations
• Collaborating with the creative team to develop targeted ad copy and landing pages

ASSUMPTION: The specific projects in this role may vary depending on the client's needs and the team's priorities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the team currently, and how can this role address them?
• How does this role support the team's and the company's overall goals and objectives?
• What opportunities are there for professional development and growth within this role and the company?
• How does the team collaborate and communicate to ensure project success?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare for behavioral and technical interview questions by researching common Paid Search and data analysis scenarios
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.