📌 Core Information
🔹 Job Title: Paid Search and Social Specialist
🔹 Company: MP&F Strategic Communications
🔹 Location: Nashville, TN, USA
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (Hybrid work model available)
🚀 Job Overview
Key aspects of this role include:
- Managing paid search and social media campaigns for clients
- Optimizing campaign performance and maximizing ROI
- Collaborating with client account teams and senior leadership
- Executing campaigns with budgets in excess of six figures
- Adapting to emerging digital technologies and platforms
ASSUMPTION: This role requires a high level of expertise in paid search and social media advertising, with a focus on driving results and meeting client expectations.
📋 Key Responsibilities
✅ Establish and maintain oversight of all paid search and social campaigns
✅ Provide subject matter expertise related to ad builds, performance monitoring, and scaling budgets
✅ Build, monitor, and optimize campaign performance in Google, Local Service Ads, PMAX, Bing, Facebook, Instagram, LinkedIn, TikTok, and Snapchat
✅ Monitor performance metrics consistently, set up alerts and triggers to detect and address discrepancies
✅ Efficiently find details affecting the campaign negatively or positively and adjust accordingly
✅ Determine and implement optimal bid strategies that produce the maximum ROI profitability
✅ Learn and adapt to emerging digital technologies and platforms related to search and social
✅ Optimize client campaign metrics through A/B testing, data analysis, and customer feedback
✅ Collaborate with Data & Analytics team to show performance, adjust campaigns for optimal reporting and performance
✅ Collaborate with account team leads and senior leadership to understand client goals and expectations, forecast and estimate for proposals, make recommendations for improvement and upscaling
ASSUMPTION: This role requires a strong attention to detail, deadline orientation, and excellent organizational skills to manage multiple campaigns and client expectations effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3-5 years of experience executing SEM campaigns
Required Skills:
- Proven track record of executing paid search campaigns with budgets in excess of six figures
- Expertise in Google's portfolio, especially Performance Max, Demand Gen, and YouTube
- Experience with Google Analytics, tag management, conversion tracking, and goal establishment
- Deep knowledge of search and social platforms, requirements, restrictions, and specs
- Excellent written and verbal communication skills
- Ability to synthesize technical detail and communicate across the organization
Preferred Skills:
- Experience with Bing Ads and other search engines
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with experience in regional and national campaign execution and a strong understanding of search and social platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for intermediate-level SEM specialists in Nashville, TN)
Benefits:
- Competitive pay and benefits including insurance, paid holidays, and family leave
- Hybrid work model with generous work-from-home options and/or work from their 30th floor downtown Nashville home (paid parking included)
- Unique Work From Anywhere program extends flexibility and travel opportunities
- Google Partner team
- Community give-back with their company pro bono program
- Professional development and mentoring programs
- Employee-driven culture, retreats, happy hours, and more have made them a 12x Top Workplace winner
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (Mid-sized)
Founded: 1987
Company Description:
- Internationally recognized, full-service integrated marketing, advertising, and communications firm
- Clients work in various industries, including health care, hospitality, and higher education
- Award-winning agency with 37+ years of experience in marketing, public relations, and advertising
Company Specialties:
- Marketing
- Advertising
- Public relations
- Event planning
- Grassroots campaigns
- Crisis communications
- Strategic communications
- Branding
- Media relations/training
- Graphic design
- Community relations
- Website development
- Research
- Social media
- And digital communications
Company Website: http://www.mpf.com
ASSUMPTION: MP&F Strategic Communications is a well-established and reputable agency with a diverse range of clients and services, offering opportunities for growth and professional development.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports to the Advertising Team Lead or Senior Leadership
Work Arrangement: Hybrid (Generous work-from-home options and/or work from their downtown Nashville home)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the advertising team
- Opportunities to work with diverse clients and industries
- Professional development and mentoring programs
ASSUMPTION: This role offers opportunities for career growth and development within the advertising team and the broader agency.
🌍 Location & Work Environment
Office Type: Downtown Nashville office (30th floor) with hybrid work arrangements
Office Location(s): 611 Commerce Street, Suite 3000, Nashville, TN 37203, US
Geographic Context:
- Nashville, TN, is a vibrant city with a growing tech industry and a thriving cultural scene
- Easy access to public transportation and numerous amenities
- Close proximity to downtown attractions, restaurants, and entertainment options
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work model and downtown office location offer a balance between work-life integration and access to urban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the Advertising Team Lead or Senior Leadership
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Technical expertise in paid search and social media advertising
- Problem-solving skills and ability to optimize campaign performance
- Communication and collaboration skills
- Adaptability and willingness to learn new technologies and platforms
Application Tips:
- Highlight relevant experience and achievements in executing paid search and social media campaigns
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of successful campaigns and data-driven results
ATS Keywords: Paid Search, Social Media, Campaign Management, Google Analytics, Data Analysis, A/B Testing, Performance Monitoring, Budget Management, Client Collaboration, Communication Skills, Attention to Detail, Organizational Skills, Digital Technologies, ROI Optimization, Ad Builds, Performance Metrics
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Google Ads (Search, Display, YouTube)
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Bing Ads
- Google Analytics
- Tag management tools (e.g., Google Tag Manager)
- Data visualization tools (e.g., Google Data Studio)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you stay up-to-date with emerging digital technologies and platforms in the advertising industry?
- Can you provide an example of a time when you optimized a paid search or social media campaign to improve performance?
- How do you approach collaborating with client account teams and senior leadership to understand client goals and expectations?
ASSUMPTION: Candidates who align with MP&F's company values and work style will be most successful in this role and contribute to the agency's continued growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and client expectations simultaneously
- Keeping up with the rapidly evolving digital advertising landscape
- Adapting to a hybrid work environment and balancing remote and on-site work
- Meeting tight deadlines and performance targets
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role differs from other advertising positions in its focus on paid search and social media campaign management
- Industry-specific context: The advertising industry is dynamic and competitive, with a strong emphasis on data-driven decision-making and continuous learning
- Career path comparison: This role can lead to advancement within the advertising team or broader agency, with opportunities to specialize in specific areas or take on leadership roles
ASSUMPTION: Candidates should research similar roles and the advertising industry to better understand the unique aspects of this position and its potential career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive paid search and social media strategy for a new client in the hospitality industry
- Optimizing an existing campaign's performance through A/B testing and data analysis for a healthcare client
- Collaborating with the data and analytics team to create custom reports and dashboards for a higher education client
ASSUMPTION: These sample projects demonstrate the range of responsibilities and client types for this role, highlighting the need for adaptability and strong communication skills.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the advertising team currently, and how can this role help address them?
- How does MP&F support the professional development and growth of its advertising team members?
- Can you describe the team structure and dynamics within the advertising department?
- How does MP&F approach work-life balance and employee well-being in a hybrid work environment?
- What are the most exciting upcoming projects or initiatives for the advertising team, and how can this role contribute to their success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, and can help them better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful paid search and social media campaigns and data-driven results
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
