📌 Core Information
🔹 Job Title: Paid Search Associate
🔹 Company: Jellyfish
🔹 Location: Durban, KwaZulu-Natal, South Africa
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Managing digital media paid search campaigns to drive revenue and profit growth
- Implementing and auditing campaigns on various search engine networks
- Analyzing campaign performance and identifying strategic opportunities
- Collaborating with internal and client service teams for smooth campaign implementation
- Working closely with Paid Search Directors to develop and execute paid search strategies
ASSUMPTION: This role requires a balance of technical skills in paid search management and analytical thinking to drive campaign performance.
📋 Key Responsibilities
✅ Day-to-day management of digital media paid search campaigns, focusing on revenue and profit growth while managing within budget goals
✅ Basic to advanced implementation of campaigns on different search engine networks, and performing or assisting in validation/audits on campaigns of the same team
✅ Analyzing campaign performance and identifying strategic opportunities to exceed client expectations and KPIs
✅ Measurement expertise on platforms to identify poor implementations and areas of opportunity to improve campaign results
✅ Working closely with internal and client service teams to assist in the smooth implementation of work
✅ Working closely with Paid Search Directors to develop and execute paid search strategies
ASSUMPTION: The role involves a mix of hands-on campaign management, data analysis, and strategic planning to achieve client goals.
🎯 Required Qualifications
Education: Not specified (emphasis on skills and expertise over traditional degrees)
Experience: Minimum of one year experience managing paid search accounts
Required Skills:
- Paid Search management
- Google Ads (Search, Shopping, Display, Video) certified
- PMax knowledge
- Strong analytical and reporting skills
- Process improvement mindset
- Effective team collaboration
- Problem-solving skills
Preferred Skills:
- SA360, Apps (ACE & ACI), GA4, Appsflyer knowledge
ASSUMPTION: While certifications are listed as required, the company emphasizes skills, expertise, and behavioral attributes over years of experience and traditional degrees.
💰 Compensation & Benefits
Salary Range: ZAR 35,000 - 50,000 per year (Estimated based on industry standards for entry-level Paid Search roles in South Africa)
Benefits:
- Discretionary annual bonus scheme
- Remote work flexibility (up to 60% of workdays)
- Paid self-development days (accumulating one paid day each month)
- Paid leave for primary and secondary caregivers
- Course support for returning primary caregivers
Working Hours: Full-time (Flexible working hours between 8am and 6:30pm)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level Paid Search roles in South Africa, as the job listing does not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Jellyfish operates in the Advertising Services industry, focusing on digital marketing strategies for progressive brands.
Company Size: Jellyfish is a mid-sized company with 1,001-5,000 employees globally, offering a collaborative work environment that values diverse perspectives.
Founded: Jellyfish was founded in 2005 and has since grown into a global digital marketing agency with offices worldwide.
Company Description:
- Jellyfish believes in the power of diverse perspectives and inclusive collaboration
- The company offers a custom work environment, allowing employees to tailor their work arrangements
- Jellyfish prioritizes employee growth and provides resources for self-development and training
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimization
- Training
- Video Production & Animation
- Paid Media
- Email
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's global presence and diverse client base offer opportunities for career growth and exposure to various industries.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the digital marketing field.
Reporting Structure: The Paid Search Associate will report to the Senior Paid Search Director.
Work Arrangement: The role offers remote work flexibility, allowing employees to work remotely for up to 60% of their workdays.
Growth Opportunities:
- Progression to Senior Paid Search roles or other specialized digital marketing positions
- Expanding skills and expertise through self-development days and training opportunities
- Potential international relocation to one of Jellyfish's global offices
ASSUMPTION: This role provides a strong foundation for a career in digital marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Jellyfish's office in Durban is located in a professional business park, offering a modern and collaborative work environment.
Office Location(s): 1 Richefond Circle, Durban, KwaZulu-Natal 4319, South Africa
Geographic Context:
- Durban is the largest city in the KwaZulu-Natal province, with a subtropical climate and a vibrant cultural scene
- The city offers a mix of urban and coastal living, with beaches, nature reserves, and historical sites nearby
- Durban is well-connected by major highways and has an international airport, making it easily accessible for both local and international employees
Work Schedule: Full-time (Flexible working hours between 8am and 6:30pm)
ASSUMPTION: Durban's diverse cultural landscape and coastal location offer a unique work-life balance for employees, with easy access to outdoor activities and entertainment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager (Senior Paid Search Director)
Key Assessment Areas:
- Technical skills in paid search management
- Analytical and problem-solving abilities
- Cultural fit and alignment with Jellyfish's values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of paid search management and digital marketing strategies
- Showcase your analytical and problem-solving skills through relevant examples or case studies
ATS Keywords: Paid Search, Digital Marketing, Google Ads, Campaign Management, Analytics, Reporting, Process Improvement, Team Collaboration, Problem Solving
ASSUMPTION: The application process may vary depending on the specific role and location, but typically involves several stages to assess technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, Display, Video)
- PMax
- SA360 (desirable)
- Apps (ACE & ACI) (desirable)
- GA4 (desirable)
- Appsflyer (desirable)
ASSUMPTION: The role requires proficiency in Google Ads and PMax, with additional tools and technologies being desirable but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Jellyfish values a collaborative work environment that leverages diverse perspectives
- Innovation: The company encourages continuous learning and adaptation to drive progress
- Integrity: Jellyfish upholds ethical standards and maintains transparency in all aspects of business
Work Style:
- Data-driven: The role requires a strong analytical mindset and a focus on data-informed decision-making
- Adaptable: Jellyfish values employees who can adapt to change and embrace new challenges
- Collaborative: The company fosters a culture of teamwork and mutual support
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working with diverse teams and embracing different perspectives?
- Can you adapt to change and continuously learn new skills to improve your performance?
ASSUMPTION: Jellyfish values employees who are adaptable, collaborative, and data-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up-to-date with industry trends and algorithm changes, necessitating continuous learning and adaptation
- Working in a fast-paced, dynamic environment that may require flexibility and quick decision-making
- Potential language barriers or cultural differences when working with international clients or teams
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and cultural sensitivity to succeed.
📈 Similar Roles Comparison
- Paid Search Specialist: This role focuses more on day-to-day campaign management and optimization, while the Paid Search Associate role involves a mix of management, analysis, and strategic planning
- Digital Marketing Specialist: This role encompasses a broader range of digital marketing channels and strategies, whereas the Paid Search Associate role is more specialized in paid search management
- Career Path: The Paid Search Associate role offers a clear progression path to Senior Paid Search roles or other specialized digital marketing positions, with opportunities for growth and development within the company
ASSUMPTION: The Paid Search Associate role is a specialized position that requires specific skills and knowledge in paid search management, with opportunities for career growth and progression within the digital marketing field.
📝 Sample Projects
- Developing and implementing a comprehensive paid search strategy for a new client, including keyword research, ad copy creation, and landing page optimization
- Analyzing and optimizing an existing paid search campaign to improve performance and reduce costs, utilizing data-driven insights and A/B testing
- Collaborating with the creative team to develop visually appealing and engaging ad creatives that drive user action and improve click-through rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Paid Search Associate role, from strategic planning and analysis to hands-on campaign management and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the agency, such as creative, content, and SEO?
- What opportunities are there for professional development and growth within the company?
- How does Jellyfish support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions help applicants better understand the role's expectations, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Jellyfish job portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a technical assessment or case study presentation, focusing on your paid search management skills and analytical problem-solving abilities
- Research Jellyfish's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the HR team one week after your application submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
