📌 Core Information
🔹 Job Title: Paid Search Associate
🔹 Company: Jellyfish
🔹 Location: Durban, KwaZulu-Natal, South Africa
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (with flexible remote work)
🚀 Job Overview
Key aspects of this role include:
- Managing digital media paid search campaigns to drive revenue and profit growth
- Analyzing campaign performance and identifying strategic opportunities
- Collaborating with internal teams and clients to implement work
- Working closely with Paid Search Directors to develop and execute strategies
ASSUMPTION: This role requires a balance of technical skills in paid search management and analytical thinking to drive campaign performance.
📋 Key Responsibilities
✅ Day-to-day management of digital media paid search campaigns, focusing on revenue and profit growth while managing within budget goals
✅ Basic to advanced implementation of campaigns on different search engine networks, including performing or assisting in validation/audits on campaigns
✅ Analyzing campaign performance and identifying strategic opportunities to exceed client expectations and KPIs
✅ Working closely with internal and client service teams to assist in the smooth implementation of work
✅ Collaborating with Paid Search Directors to develop and execute paid search strategies
ASSUMPTION: The role involves a mix of hands-on campaign management, data analysis, and strategic planning to achieve client objectives.
🎯 Required Qualifications
Education: Relevant degree or diploma in marketing, digital marketing, or a related field (or equivalent experience)
Experience: Minimum of one year of experience managing paid search accounts
Required Skills:
- Proficient in Google Ads (Search, Shopping, Display, Video)
- PMax knowledge
- Strong analytical and reporting skills
- Excellent process improvement skills
- Proven team collaboration and problem-solving abilities
Preferred Skills:
- SA360, Apps (ACE & ACI), GA4, Appsflyer knowledge
- Fluency in additional languages
ASSUMPTION: While specific certifications are required, the role values skills, expertise, and behavioral attributes over years of experience and traditional degrees.
💰 Compensation & Benefits
Salary Range: ZAR 350,000 - 450,000 per annum (based on experience and industry standards)
Benefits:
- Discretionary annual bonus scheme
- Flexible working hours (remote work up to 60% of the time)
- Paid day for self-development and access to LinkedIn Learning
- Paid leave for primary and secondary caregivers
- Course support for returning primary caregivers
Working Hours: Full-time (40 hours per week) with flexible hours between 8:00 AM and 6:30 PM
ASSUMPTION: The salary range is estimated based on the company's size, industry standards, and the role's requirements. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (global)
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that combines human genius, cutting-edge tech, and generative AI to create campaigns that move at the speed of digital.
- The company values diverse perspectives and inclusive collaboration, fostering an environment where individuals can excel in varied teams.
- Jellyfish empowers clients along their digital journey by reinventing media activation and crafting influential stories.
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimization
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's global presence and diverse service offerings provide ample opportunities for career growth and exposure to various aspects of digital marketing.
📊 Role Analysis
Career Level: Entry to mid-level (with potential for growth)
Reporting Structure: Reports directly to the Senior Paid Search Director
Work Arrangement: On-site with flexible remote work options (up to 60% of the time)
Growth Opportunities:
- Progression to Senior Paid Search roles as experience and skills develop
- Expansion into other digital marketing disciplines within the agency
- Potential to work on global client accounts and gain international experience
ASSUMPTION: The role offers opportunities for professional growth, both within the paid search discipline and across other digital marketing specialties.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Jellyfish House, 31 London Road, Reigate, Surrey RH2 9SS, GB (global offices available)
Geographic Context:
- Durban, KwaZulu-Natal, South Africa, is a coastal city with a subtropical climate and a vibrant cultural scene.
- The office is located in a bustling business district with nearby amenities and public transportation.
- The city offers a mix of urban and outdoor lifestyle options, with beaches, nature reserves, and historical sites nearby.
Work Schedule: Full-time (40 hours per week) with flexible hours between 8:00 AM and 6:30 PM
ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for both on-site and remote work to balance individual preferences and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Paid search knowledge and experience
- Analytical and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant paid search experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the interview by researching Jellyfish's clients, services, and industry trends
ATS Keywords: Paid Search, Google Ads, PMax, Campaign Management, Data Analysis, Problem Solving, Team Collaboration, Process Improvement, Analytics, Reporting
ASSUMPTION: The application process may vary depending on the specific role and location, but generally follows a structured assessment of technical skills, cultural fit, and alignment with company values.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, Display, Video)
- PMax
- SA360 (preferred)
- Apps (ACE & ACI) (preferred)
- GA4 (preferred)
- Appsflyer (preferred)
- LinkedIn Learning
ASSUMPTION: The role requires proficiency in Google Ads and PMax, with additional tools and technologies preferred but not always required.
👔 Cultural Fit Considerations
Company Values:
- Move Faster
- Move Smarter
- Move Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to learning
- Results-focused and proactive
Self-Assessment Questions:
- How do you embody the company values of 'Move Faster,' 'Move Smarter,' and 'Move Together' in your work?
- Describe a time when you had to adapt to a new tool or technology. How did you approach learning it, and what was the outcome?
- Can you provide an example of a time when you worked effectively in a team to achieve a common goal? What was your specific contribution, and how did you support your team members?
ASSUMPTION: Jellyfish values individuals who can thrive in a collaborative, varied team environment and contribute unique perspectives to drive innovation and success.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and algorithm changes, necessitating continuous learning and adaptation
- Collaborating effectively with diverse teams and stakeholders, demanding strong communication and interpersonal skills
- Working in a fast-paced, dynamic environment, requiring resilience and adaptability
ASSUMPTION: The role presents challenges that require strong technical skills, adaptability, and effective communication to succeed in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Compared to other paid search roles, this position offers more responsibility for campaign management and strategic decision-making at an earlier career stage
- Jellyfish's global presence provides opportunities to work on international client accounts and gain exposure to diverse markets
- Career progression may involve expanding into other digital marketing disciplines or taking on leadership roles within the paid search team
ASSUMPTION: The role offers unique opportunities for growth and exposure within the paid search discipline and across digital marketing specialties, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a paid search strategy for a global e-commerce client, driving revenue growth and improving ROI
- Optimizing campaign performance for a local B2B client, focusing on lead generation and cost per acquisition
- Collaborating with the creative team to develop compelling ad copy and landing pages, improving click-through rates and conversion rates
ASSUMPTION: Sample projects reflect the role's focus on campaign management, data analysis, and strategic decision-making, demonstrating the breadth of responsibilities and opportunities for impact.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the paid search team currently, and how can this role contribute to addressing them?
- How does this role collaborate with other teams within the agency, such as creative, design, and analytics?
- What opportunities are there for professional development and growth within the paid search team and across other digital marketing disciplines?
- How does Jellyfish support work-life balance, and what resources are available to employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to fostering an inclusive work environment?
ASSUMPTION: Interview questions should focus on understanding the role's challenges, opportunities, and the company's culture to ensure a strong fit and alignment with personal goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant paid search experience and achievements
- Write a cover letter demonstrating your understanding of the role and company, and explaining how your skills and experience make you a strong fit
- Prepare for the interview by researching Jellyfish's clients, services, and industry trends
- Follow up with the HR team one week after submission to confirm receipt of your application and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
