Paid Search Associate

📌 Core Information

🔹 Job Title: Paid Search Associate

🔹 Company: dentsu

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting with the planning, reviewing, and optimization of Paid Search campaigns
• Proactively managing client data to ensure optimal campaign performance
• Tracking and reporting on campaign results, gathering data analysis, and participating in weekly calls
• Generating campaign reports and being responsible for pacing, QA, and trafficking
• Providing initial insights on campaign trends to executives and planners

ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain hands-on experience in Paid Search campaign management and optimization.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Search campaigns

✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: This role requires strong attention to detail, data analysis skills, and the ability to work well within a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in Paid Search or a related field

Required Skills:

• Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
• Strong analytical skills and data-driven mindset
• Excellent communication and reporting skills
• Ability to work well within a team and manage multiple tasks

Preferred Skills:

• Familiarity with marketing automation tools (e.g., Google Analytics, Adobe Analytics)
• Basic knowledge of HTML and JavaScript

ASSUMPTION: While not required, having experience with marketing automation tools and basic programming knowledge can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Paid Search Associate in Egypt is around EGP 15,000 - 25,000 per month, depending on experience and skills.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• On-site parking

Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday to Thursday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive Advertising Services industry.

Company Size: With over 10,000 employees worldwide, dentsu is a large organization that offers numerous opportunities for growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

• dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
• The company connects brand, content, commerce, and experience underpinned by modern creativity
• dentsu operates in over 145 countries and has a strong presence in the Middle East and North Africa region

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: Working at dentsu offers opportunities to collaborate with diverse teams and work on high-profile campaigns for global clients.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in Paid Search campaign management.

Reporting Structure: The Paid Search Associate will report directly to the Paid Search Manager or similar role within the team.

Work Arrangement: This is an on-site position, requiring the candidate to work from the dentsu office in Cairo, Egypt.

Growth Opportunities:

• Gain hands-on experience in Paid Search campaign management and optimization
• Work alongside experienced team members and learn from their expertise
• Potential opportunities for career progression within the company

ASSUMPTION: This role offers a strong foundation for building a career in digital marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: The Cairo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1-8-1 Higashi-shimbashi, Tokyo, JP (Global Headquarters); 10 Triton Street, Regents Place, London, NW1 3BF, GB (EMEA Headquarters); 105 York St, South Melbourne, Victoria, AU (APAC Headquarters); 150 E 42nd St, New York, 10017, US (Americas Headquarters)

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is known for its rich history, vibrant culture, and diverse economy
• Cairo offers numerous opportunities for personal and professional growth

Work Schedule: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday to Thursday)

ASSUMPTION: Working in Cairo offers a unique blend of ancient history and modern urban life, providing a dynamic environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Understanding of Paid Search platforms and campaign management
• Analytical skills and data-driven mindset
• Communication and reporting skills
• Teamwork and collaboration

Application Tips:

• Highlight relevant experience and skills in your resume, using industry-specific keywords
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under pressure
• Research dentsu and the Paid Search industry to demonstrate your enthusiasm and knowledge

ATS Keywords: Paid Search, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the current hiring trends within the company.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Adobe Analytics
• HTML
• JavaScript

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Passion

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you a strong team player with excellent communication skills?
• Are you passionate about learning and continuous improvement?

ASSUMPTION: Working at dentsu requires strong collaboration skills, a passion for learning, and the ability to thrive in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Working under tight deadlines and pressure
• Adapting to changes in client requirements and market trends
• Competing with established professionals in the industry

ASSUMPTION: These challenges can be overcome through strong time management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Paid Search Executive - Similar role with more responsibility for campaign strategy and planning
• PPC Specialist - Similar role with a focus on paid search campaigns and optimization
• Digital Marketing Coordinator - Similar role with a broader focus on digital marketing channels

ASSUMPTION: These roles share similarities with the Paid Search Associate role but may have different responsibilities and requirements depending on the company and industry.

📝 Sample Projects

• Managing a Paid Search campaign for a global e-commerce client
• Optimizing a Paid Search campaign for a local B2B service provider
• Generating weekly performance reports for multiple clients

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with the Paid Search Associate role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the overall goals of the team and the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the team's approach to collaboration and communication?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills, using industry-specific keywords
• Prepare a cover letter that demonstrates your enthusiasm for the role and the company
• Follow up with the hiring manager or HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.