📌 Core Information
🔹 Job Title: Paid Search Buyer
🔹 Company: Dentsu
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid search programs for clients, from strategy to reporting
- Analyzing campaign performance and optimizing for better results
- Ensuring accurate invoicing and managing client relationships
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strong understanding of digital marketing, with a focus on paid search. The ideal candidate will have experience managing paid search campaigns and a passion for staying up-to-date with industry trends.
📋 Key Responsibilities
✅ Execute search campaign strategies, analyze campaign performance, and perform optimizations
✅ Make credible strategic recommendations that drive clients’ business objectives and identify and resolve problems in a client-centric environment
✅ Provide accountability for pacing and managing account budgets
✅ Provide regular input of ideas for best practices and adoption of new features or processes
✅ Help create and deliver campaign overview reports in a timely fashion
✅ Proactively find new ways to build the client’s business and grow the account
✅ Master and maintain knowledge of client’s business, competition, and latest industry news and trends
✅ Continually learn and enhance skills related to performance media methodologies and platforms
ASSUMPTION: The role requires a proactive approach to campaign management, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
Experience: A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display, and Programmatic.
Required Skills:
- Strong MS Office skills: Excel, Outlook, PowerPoint, etc.
- Ability to work with cross-functional teams and multiple stakeholders
- Aptitude for priority management
- Ability to organize ideas and present information logically and sequentially
- Understanding of how Paid Search interacts with other traffic types
Preferred Skills:
- Google Analytics and AdWords, Bing Ads Certifications
- Understanding of Display, Mobile, Video, and Shopping advertising
ASSUMPTION: Candidates with relevant certifications and experience in additional digital channels will have an advantage.
💰 Compensation & Benefits
Salary Range: $50,000 - $55,000 per year
Benefits:
- Medical
- Dental
- RRSP
- Paid Time Off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles in Toronto. Benefits may vary based on individual eligibility and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on driving business performance through data-driven, personalized, and connected experiences.
Company Size: Dentsu is a large company with over 10,000 employees globally. This size allows for diverse opportunities and a well-established infrastructure.
Founded: Dentsu was founded in 1901 and has since grown into a global network with a strong presence in Japan, North America, Europe, and Asia.
Company Description:
- Dentsu is a global media, creative, and digital agency that helps brands connect with consumers through innovative and effective marketing solutions.
- The company is committed to driving business performance for its clients by leveraging data, creativity, and technology.
- Dentsu's mission is to "Drive Business Performance" by creating personalized and connected experiences that deliver transformative business outcomes.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven solutions
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in digital marketing, media planning, or a related field.
Reporting Structure: The Paid Search Buyer will report directly to the Digital Media Manager and collaborate with cross-functional teams, including account management and other media specialists.
Work Arrangement: This is an on-site, full-time position based in Toronto, Ontario, Canada.
Growth Opportunities:
- Progression to a Senior Paid Search Buyer or Team Lead role
- Expansion into other digital channels or specializations within the media team
- Potential opportunities to work on international accounts or projects
ASSUMPTION: Dentsu's large size and diverse client base offer ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Dentsu's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1 University Ave, Toronto, ON M5J 2P1, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and food scene.
- The city offers a high quality of life, with numerous parks, museums, and entertainment options.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Flexible hours may be available based on team needs and project deadlines.
ASSUMPTION: Toronto's diverse and dynamic environment offers a rich cultural experience for employees, while the office's central location provides easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Digital Media Manager and/or other team members
- Final interview with the hiring manager or a panel of interviewers
Key Assessment Areas:
- Digital marketing and paid search expertise
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of paid search and digital marketing trends in your application materials
- Prepare examples of your campaign management and optimization strategies for the interview
ATS Keywords: Paid Search, Digital Marketing, Media Planning, Campaign Management, Optimization, Reporting, Budget Management, Client Relationship, Google Analytics, AdWords, Bing Ads, Display Advertising, Social Media, Programmatic
ASSUMPTION: Dentsu's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Ads (AdWords)
- Bing Ads
- Google Analytics
- Microsoft Office Suite (Excel, PowerPoint, etc.)
- Media planning and buying tools (e.g., MediaMath, Google Display & Video 360, etc.)
ASSUMPTION: The specific tools and technologies used may vary based on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Proactive and solution-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in paid search and digital marketing?
- Can you provide an example of a time when you had to manage multiple projects or deadlines, and how did you prioritize your workload?
- How do you approach building and maintaining strong client relationships, and can you share an example of a successful client interaction?
ASSUMPTION: Dentsu values candidates who are passionate about digital marketing, proactive in their approach to work, and committed to driving business performance for clients.
⚠️ Potential Challenges
- Managing multiple client campaigns and deadlines simultaneously
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Adapting to changes in client needs, market trends, and industry best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to workload management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Paid Search Buyer vs. Search Engine Optimization (SEO) Specialist: Paid Search Buyers focus on paid advertising channels, while SEO Specialists focus on organic search engine rankings and visibility.
- Paid Search Buyer vs. Media Planner/Buyer: Paid Search Buyers specialize in paid search channels, while Media Planners/Buyers manage campaigns across multiple digital and traditional media channels.
- Career progression: Paid Search Buyers can progress to Senior Paid Search Buyer, Team Lead, or Manager roles, with the potential to expand into other digital channels or specializations within the media team.
ASSUMPTION: Understanding the differences between similar roles and career progression paths can help candidates identify the best fit for their skills, interests, and long-term goals.
📝 Sample Projects
- Developing and executing a paid search campaign strategy for a retail client during the holiday season, with a focus on driving online sales and in-store foot traffic
- Analyzing and optimizing a paid search campaign for a B2B client, with a focus on improving cost-per-acquisition (CPA) and return on ad spend (ROAS)
- Managing a paid search campaign for a non-profit organization, with a focus on raising awareness and driving event attendance
ASSUMPTION: These sample projects illustrate the diverse range of clients and industries that Paid Search Buyers may work with, as well as the unique challenges and opportunities presented by each client and project.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other media specialists and account management teams?
- What opportunities are there for professional development and growth within the media team?
- How does Dentsu support work-life balance for its employees?
- Can you provide an example of a successful paid search campaign managed by the team, and what contributed to its success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your campaign management and optimization strategies for the interview
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
