📌 Core Information
🔹 Job Title: Paid Search Campaign Manager
🔹 Company: Arrow Electronics
🔹 Location: MA-Casablanca, Morocco (Boulevard Al Quods)
🔹 Job Type: Full Time
🔹 Category: Marketing and Communications
🔹 Date Posted: 2025-05-28
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing paid search campaigns across major platforms
- Optimizing campaigns to drive measurable business results while managing marketing budgets
- Collaborating with cross-functional teams to align with broader marketing objectives
- Continuously improving campaign performance through data-driven insights
ASSUMPTION: This role requires a strong analytical background and proficiency in paid search marketing tools to succeed.
📋 Key Responsibilities
✅ Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition
✅ Maintain and analyze the results of Google Ad accounts to identify patterns and trends that can help improve the efficiency of our products and services
✅ Execute targeted campaigns using Google Ads, Microsoft Ads, YouTube, and Pmax, ensuring alignment with business objectives
✅ Define and own the overarching paid search strategy and deliver activation excellence across search platforms and tactics
✅ Develop keyword strategies based on thorough research and competitive analysis
✅ Support team on feed management and strategy
✅ Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, etc.)
✅ Make recommendations and implement changes to improve website efficiency and performance
✅ Track key metrics, identifying trends, optimizing campaigns for better performance, and providing insights to improve the effectiveness of paid search advertising strategies
✅ Utilize tools like Google Ads Editor, Google Analytics, and Excel to analyze campaign performance
✅ Create and optimize landing pages, following marketing best practices
✅ Plan, execute, and optimize paid search campaigns across platforms
✅ Continuously test creative, targeting, bidding strategies, and landing page alignment
✅ Measure and report performance of website traffic and all digital marketing
✅ Provide recommendations and next steps based on insights or learnings derived from optimization efforts
ASSUMPTION: This role requires strong analytical skills, attention to detail, and excellent communication skills to succeed in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in paid search marketing with demonstrated success in campaign management
Required Skills:
- Proficient in Microsoft Office, Google AdWords, Bing Ads, and Google Analytics
- Strong analytical skills with the ability to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
- Business acumen to work closely with teams to identify and fully understand business needs and campaign performance objectives
- Excellent communication and presentation skills
- Adaptable with strong accuracy and attention to detail
- Detail-oriented analytical skills and high-quality communication skills
- Experience with multiple bid strategies and campaign types
- Ability to gather research and data needed to formulate tactical plan development
Preferred Skills:
- Google Ads and Microsoft Advertising certifications
- SEO, PPC, or digital marketing experience beyond paid search
- Experience developing annual budget planning and KPI setting
- Experience with marketing automation and CRM platforms
ASSUMPTION: While not explicitly stated, proficiency in French is likely beneficial for this role due to the location in Morocco.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level paid search marketing role in Morocco, the estimated salary range is between 150,000 MAD and 250,000 MAD per year.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts
- Training and development opportunities
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Arrow Electronics is a global technology company that specializes in value-added distribution, global supply chain management, marketing and business development support services, emerging technology solutions, IT asset disposition and value recovery, design engineering, enterprise mobility, and data center management.
Company Size: With over 20,000 employees worldwide, Arrow Electronics is a large organization that offers numerous opportunities for career growth and development.
Founded: Arrow Electronics was founded in 1935 and is headquartered in Centennial, Colorado, USA, with additional offices in Frankfurt, Germany.
Company Description:
- Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers.
- The company's global network of suppliers, engineers, and manufacturers enables it to be the shortest distance between what's possible and what's practical.
- Arrow's broad portfolio spans the entire technology landscape, helping customers create, make, and manage forward-thinking products that make the benefits of technology accessible to as many people as possible.
Company Specialties:
- Value-added distribution
- Global supply chain management
- Marketing and business development support services
- Emerging technology solutions
- IT asset disposition and value recovery
- Design engineering
- Enterprise mobility
- Data center management
Company Website: arrow.com
ASSUMPTION: Arrow Electronics is a large, global company with a strong focus on innovation and technology. This role offers the opportunity to work in a dynamic and fast-paced environment with a wide range of career development opportunities.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a minimum of 3 years of experience in paid search marketing.
Reporting Structure: The Paid Search Campaign Manager will report directly to the Digital Marketing Manager.
Work Arrangement: This is an on-site position, requiring the candidate to work from the company's office in Casablanca, Morocco.
Growth Opportunities:
- As Arrow Electronics is a large company with a diverse range of business units, there may be opportunities for career progression within the marketing department or other areas of the business.
- This role offers the chance to work on a wide range of paid search campaigns, allowing the candidate to gain experience in various industries and markets.
- The company's focus on innovation and emerging technology solutions may present opportunities for the candidate to work on cutting-edge campaigns and projects.
ASSUMPTION: Given the company's size and global presence, there are likely numerous opportunities for career growth and development within Arrow Electronics.
🌍 Location & Work Environment
Office Type: The company's office in Casablanca, Morocco, is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): MA-Casablanca, Morocco (Boulevard Al Quods)
Geographic Context:
- Casablanca is the largest city in Morocco and its main economic hub, with a diverse range of industries and businesses.
- The city is known for its vibrant culture, historic architecture, and beautiful beaches.
- Casablanca is well-connected by international flights, making it an attractive location for both local and expatriate employees.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The office environment at Arrow Electronics is likely to be dynamic, collaborative, and fast-paced, with a strong focus on innovation and results-driven marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Digital Marketing Manager
Key Assessment Areas:
- Technical skills and proficiency in paid search marketing tools
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with the company's values
Application Tips:
- Highlight relevant experience and achievements in paid search marketing campaigns
- Tailor your resume to emphasize skills and experience relevant to this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
- Research the company and its products or services to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Paid Search Marketing, Google Ads, Bing Ads, Google Analytics, Campaign Management, Budget Management, Data Analysis, SEO, PPC, Digital Marketing
ASSUMPTION: The interview process for this role is likely to be comprehensive and rigorous, with a strong focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Google Analytics
- Google Ads Editor
- Excel
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
ASSUMPTION: The candidate should be proficient in the listed tools and technologies, with a strong preference for candidates with Google Ads and Microsoft Advertising certifications.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Results-driven and data-focused
- Agile and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong attention to detail and excellent communication skills?
- Are you comfortable working with data and using it to drive decision-making and optimize marketing campaigns?
ASSUMPTION: The ideal candidate for this role will be a self-starter with strong analytical skills, excellent communication skills, and a passion for paid search marketing. They should be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming
- The fast-paced nature of the role may require the candidate to adapt quickly to changes in strategy or priorities
- The role may involve working with tight deadlines and managing multiple stakeholders, which can be stressful and demanding
- The candidate may need to work with limited resources or budget constraints, requiring creative problem-solving and strategic planning
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several challenges that the candidate must be prepared to face.
📈 Similar Roles Comparison
- Compared to other paid search marketing roles, this position offers a broader range of campaign types and industries, providing more diverse experience and opportunities for growth
- Arrow Electronics is a large, global company with a strong focus on innovation and emerging technology solutions, offering more opportunities for career progression and development compared to smaller organizations
- As a mid-senior level role, this position offers more responsibility and autonomy compared to entry-level or junior roles, with the expectation of more strategic decision-making and leadership
ASSUMPTION: This role offers a unique combination of experience, growth opportunities, and challenges that set it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy to drive revenue and qualified leads for a new product launch
- Optimizing campaign performance for a high-traffic e-commerce website, improving conversion rates, and reducing cost per acquisition
- Collaborating with the design team to create and optimize landing pages for a targeted PPC campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role fit into the broader marketing strategy and objectives for the company?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Arrow Electronics support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, emphasizing your proficiency in paid search marketing tools and strategies
- Prepare a cover letter that demonstrates your enthusiasm for the role and the company, and explains how your skills and experience make you a strong fit for the position
- If you have a portfolio or examples of your work, be prepared to share them during the interview process to showcase your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
