Paid Search Campaign Mgr

📌 Core Information

🔹 Job Title: Paid Search Campaign Mgr

🔹 Company: Arrow Electronics

🔹 Location: Casablanca, Morocco

🔹 Job Type: On-site

🔹 Category: Marketing and Communications

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing paid search campaigns across major platforms
• Driving measurable business results while managing marketing budgets efficiently
• Collaborating with cross-functional teams to align with broader marketing objectives
• Continuously improving campaign performance through data-driven optimization

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to drive successful paid search campaigns.

📋 Key Responsibilities

✅ Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition

✅ Maintain and analyze the results of Google Ad accounts to identify patterns and trends that can help improve the efficiency of our products and services

✅ Execute targeted campaigns using Google Ads, Microsoft Ads, YouTube, and Pmax, ensuring alignment with business objectives

✅ Maintain in-depth understanding of available tactics within ad programs on Google and Microsoft

✅ Define and own the overarching paid search strategy and deliver activation excellence across search platforms and tactics

✅ Develop keyword strategies based on thorough research and competitive analysis

✅ Support team on feed management and strategy

✅ Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, etc.)

✅ Make recommendations and implement changes to improve website efficiency and performance

✅ Track key metrics, identifying trends, optimizing campaigns for better performance, and providing insights to improve the effectiveness of paid search advertising strategies

✅ Utilize tools like Google Ads Editor, Google Analytics, and Excel to analyze campaign performance

✅ Measure performance soon after implementation to understand the full impact of ad formats like Responsive Search Ads

✅ Create and optimize landing pages, following marketing best practices

✅ Plan, execute, and optimize paid search campaigns across platforms

✅ Continuously test creative, targeting, bidding strategies, and landing page alignment

✅ Measure and report performance of website traffic and all digital marketing

✅ Provide recommendations and next steps based on insights or learnings derived from optimization efforts

ASSUMPTION: The ideal candidate will have a strong background in paid search marketing, with a proven track record of driving successful campaigns and optimizing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in paid search marketing with demonstrated success in campaign management

Required Skills:

• Expertise in campaign setup, keyword research, performance analysis, and strategic optimization
• Proficient in Microsoft Office, Google AdWords, Bing Ads, and Google Analytics
• Strong analytical skills with the ability to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
• Business acumen to work closely with teams to identify business needs and campaign performance objectives
• Excellent communication and presentation skills
• Adaptable with strong accuracy and attention to detail
• Detail-oriented analytical skills and high-quality communication skills
• Experience with multiple bid strategies and campaign types
• Ability to gather research and data needed to formulate tactical plan development

Preferred Skills:

• Google Ads and Microsoft Advertising certifications
• SEO, PPC, or digital marketing experience beyond paid search
• Experience developing annual budget planning and KPI setting
• Experience with marketing automation and CRM platforms

ASSUMPTION: Candidates with additional marketing experience and certifications will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for a mid-senior level paid search marketing role in the technology industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 10,001+ employees (Large enterprise)

Founded: 1935 (Over 85 years of experience in the industry)

Company Description:

• Enabling technology solutions that help improve business and daily life, Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers.
• With a global network of suppliers, engineers, and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical.
• The company's broad portfolio spans the entire technology landscape, helping customers create, make, and manage forward-thinking products that make the benefits of technology accessible to as many people as possible.

Company Specialties:

• Value-added distribution
• global supply chain management
• marketing and business development support services
• emerging technology solutions
• IT asset disposition and value recovery
• design engineering
• enterprise mobility
• and data center management

Company Website: arrow.com

ASSUMPTION: Working at Arrow Electronics offers opportunities to collaborate with a wide range of technology companies and contribute to innovative projects that drive business growth and improve daily life.

📊 Role Analysis

Career Level: Mid-Senior level (Experienced professionals with 3-8 years of relevant experience)

Reporting Structure: This role reports directly to the Digital Marketing Manager or a similar position within the organization.

Work Arrangement: On-site (Full-time, 40 hours per week, with flexibility for remote work as needed)

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the digital marketing team
• Opportunities to expand skills and expertise in other marketing channels and digital platforms
• Possibility to work on international projects and collaborate with global teams

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, established technology company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 9201 East Dry Creek Road, Centennial, Colorado 80112, US and Frankfurter Straße 211, Neu-Isenburg, Hesse 63263, DE

Geographic Context:

• Casablanca, Morocco (Boulevard Al Quods) - The primary office location for this role
• Casablanca-Settat region - A major urban area with a mix of traditional and modern architecture
• Morocco - A North African country with a diverse cultural heritage and a growing technology industry

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Working in Casablanca, Morocco, offers a unique blend of cultural experiences and professional opportunities in the technology industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Paid search marketing expertise
• Data analysis and optimization skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team
• Showcase your understanding of the company's mission and values during the interview process
• Be prepared to discuss your approach to paid search campaign strategy and optimization

ATS Keywords: Paid Search Marketing, Google Ads, Bing Ads, Campaign Management, Keyword Research, Performance Analysis, Strategic Optimization, Data Analysis, Communication Skills, Attention to Detail, Bidding Strategies, Landing Page Optimization, Digital Marketing, SEO, PPC, Marketing Automation

ASSUMPTION: Successful candidates will demonstrate a strong understanding of paid search marketing principles, data-driven decision-making, and excellent communication skills.

🛠️ Tools & Technologies

• Google Ads (Search, Display, etc.)
• Microsoft Advertising
• YouTube
• Pmax
• Google Ads Editor
• Google Analytics
• Excel
• Microsoft Office Suite

ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Excellence

Work Style:

• Data-driven decision-making
• Agile and adaptable approach to work
• Strong focus on teamwork and collaboration
• Results-oriented and proactive
• Continuous learning and improvement mindset

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in paid search marketing?
• Can you provide an example of a time when you had to adapt your approach to a changing situation or new information?
• How do you ensure that your work aligns with the company's values and mission?

ASSUMPTION: Candidates who demonstrate a strong fit with Arrow Electronics' values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously
• Keeping up with the latest trends and algorithm changes in paid search marketing
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a fast-paced, dynamic environment with shifting priorities
• Balancing the need for data-driven decision-making with the need for quick execution

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• Paid Search Marketing Manager - Focuses more on team management and strategic planning, with less hands-on campaign execution
• Digital Marketing Specialist - Involves a broader range of digital marketing channels, with less focus on paid search
• SEO Specialist - Primarily focuses on organic search engine optimization, with less emphasis on paid advertising

ASSUMPTION: This role is most similar to a Paid Search Marketing Manager, but with a greater emphasis on hands-on campaign execution and optimization.

📝 Sample Projects

• Developing and executing a comprehensive paid search strategy for a new product launch
• Optimizing campaign performance for an established e-commerce website
• Collaborating with the content team to create targeted landing pages and improve conversion rates

ASSUMPTION: These projects demonstrate the range of responsibilities and the importance of collaboration in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid search marketing team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and professional development within the digital marketing team?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team
• Showcase your understanding of the company's mission and values during the interview process
• Be prepared to discuss your approach to paid search campaign strategy and optimization
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.