📌 Core Information
🔹 Job Title: Paid Search Executive
🔹 Company: Jellyfish
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing digital media paid search campaigns to drive revenue and profit growth
- Implementing and auditing campaigns on various search engines
- Analyzing campaign performance and identifying strategic opportunities
- Collaborating with internal and client service teams for smooth implementation
ASSUMPTION: This role requires a balance of technical skills in paid search management and analytical thinking to drive campaign performance.
📋 Key Responsibilities
✅ Daily management of digital media paid search campaigns, focusing on revenue and profit growth while managing within budget goals
✅ Basic to advanced implementation of campaigns on different search engines and performing or assisting in validation/audits on campaigns of the same team
✅ Analyzing the performance of campaigns and identifying strategic opportunities, facilitating change to exceed client goals
✅ Measurement expertise on their platforms to identify poor implementations and areas of opportunity to improve campaign results
✅ Working closely with internal and client service teams to support the smooth implementation of work
ASSUMPTION: This role involves a high degree of data analysis and interpretation to make informed decisions and optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of two years of experience managing paid search accounts
Required Skills:
- Proven experience in managing paid search campaigns
- Certifications within Google Ads (Search, Shopping, Display, and Video)
- PMax knowledge
- Experience with digital marketing
Preferred Skills:
- SA360, Apps (ACE & ACI), GA4, Appsflyer knowledge
ASSUMPTION: While certifications are important, practical experience and a strong understanding of paid search principles are more critical for success in this role.
💰 Compensation & Benefits
Salary Range: MXN 50,000 - 70,000 per month (Based on market research for mid-level marketing roles in Mexico City)
Benefits:
- Health Insurance
- Custom Work Environment (Remote work up to 60% of the time)
- Growth, Your Way (One paid day per month for self-development and access to LinkedIn Learning)
Working Hours: Full-time, with flexible hours between 8:00 AM and 6:30 PM
ASSUMPTION: The salary range is estimated based on market research for similar roles in Mexico City. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that empowers clients along their digital journey
- The company combines tech enthusiasts, creative minds, and media and data experts to create innovative strategies
- Jellyfish is committed to embracing diverse perspectives and fostering an inclusive work environment
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimization
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social & Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's diverse range of specialties indicates that the company offers numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Director, Paid Media
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Potential to advance within the Paid Media team or explore other specialties within the company
- Access to LinkedIn Learning for continuous professional development
- Loyalty salary increases and company-wide annual bonuses
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and remote work, allowing for flexibility and better work-life integration.
🌍 Location & Work Environment
Office Type: Modern office space with flexible work hours
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous entertainment options
- The city has a humid subtropical climate, with mild winters and warm summers
- Mexico City is known for its rich history, diverse cuisine, and bustling nightlife
Work Schedule: Full-time, with flexible hours between 8:00 AM and 6:30 PM
ASSUMPTION: Mexico City's vibrant culture and diverse offerings provide ample opportunities for employees to explore and enjoy their free time.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Technical skills in paid search management
- Analytical thinking and problem-solving abilities
- Communication and collaboration skills
- Alignment with Jellyfish's values and company culture
Application Tips:
- Highlight relevant experience and achievements in paid search management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Paid Search, Digital Marketing, Google Ads, Campaign Management, Data Analysis, Strategic Opportunities, Diplomatic Approach, Professionalism, Accountability, Team Collaboration, High Standards, Adaptability, Learning Orientation, Problem Solving
ASSUMPTION: The interview process will likely focus on assessing the candidate's technical skills, analytical thinking, and cultural fit within the Jellyfish team.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, Display, and Video)
- PMax
- SA360 (desirable)
- Apps (ACE & ACI) (desirable)
- GA4 (desirable)
- Appsflyer (desirable)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for campaign management and analysis.
👔 Cultural Fit Considerations
Company Values:
- Diplomatic and professional approach to work in all circumstances
- Accountable and responsive
- Have high personal standards and promote them in others
- A valued team member, who upholds Jellyfish's values and professional integrity at all times
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a proven track record of managing paid search campaigns and driving results?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have strong analytical skills and the ability to interpret data to make informed decisions?
ASSUMPTION: Candidates who align with Jellyfish's values and work style will be more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Keeping up with industry trends and algorithm changes in paid search management
- Working effectively in a hybrid work environment, balancing on-site and remote work
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: The role may present challenges related to time management, staying current with industry trends, and adapting to a hybrid work environment.
📈 Similar Roles Comparison
- Paid Search Executive vs. Paid Social Media Specialist: Both roles focus on managing paid media campaigns, but Paid Social Media Specialist requires expertise in social media platforms and their advertising tools
- Industry-specific context: The paid search industry is highly competitive and constantly evolving, requiring continuous learning and adaptation
- Career path comparison: Paid Search Executive can lead to roles such as Senior Paid Search Specialist, Paid Media Manager, or even transition into other marketing specialties within the company
ASSUMPTION: Understanding the differences between paid search and other marketing specialties, as well as the industry's competitive nature, can help candidates make informed decisions about their career path.
📝 Sample Projects
- Developing and implementing a paid search campaign strategy for a new client, focusing on driving revenue and profit growth while managing within budget goals
- Analyzing the performance of an existing paid search campaign and identifying strategic opportunities to improve results and exceed client goals
- Collaborating with the internal and client service teams to ensure the smooth implementation of a paid search campaign audit and optimization project
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage paid search campaigns, analyze performance data, and work effectively with internal and client service teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Paid Media team?
- What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
- How does Jellyfish support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Jellyfish foster a collaborative and inclusive work environment, and what specific initiatives are in place to support this?
ASSUMPTION: Asking insightful questions during the interview demonstrates the candidate's interest in the role and the company, and provides valuable information to help make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid search management and digital marketing
- Prepare for the interview by researching Jellyfish's company culture, values, and recent projects
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
