📌 Core Information
🔹 Job Title: Paid Search Executive - Dubai
🔹 Company: Landmark Group
🔹 Location: Dubai, AE
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Google Ads campaigns (SEM, GDN, Shopping Ads, etc.)
- Optimizing campaigns and tracking performance
- Collaborating with cross-functional teams and stakeholders
- Budget planning and allocation
- Analyzing trends and insights to drive performance
ASSUMPTION: This role requires a strong focus on data-driven decision making and excellent communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Implement and manage Google Ads campaigns (SEM, GDN, Shopping Ads, YouTube, App Campaigns, etc.)
✅ Optimize campaigns on a daily, weekly, and monthly basis
✅ Upload creatives for sales campaigns in a timely manner
✅ Monitor targets vs. achievement and identify performance improvement actions
✅ Plan budgets and propose allocations for campaigns to meet KPIs
✅ Collaborate with team members on cross-channel reporting and total budget allocation
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-3 years of experience in Google Ads, including SEM, GDN, Shopping Ads, and App Campaigns, preferably in an e-commerce or web & app performance-oriented organization
Required Skills:
- Advanced knowledge of Microsoft Office (PowerPoint & Excel)
- Very good knowledge of web & app analytics dashboards (Google Analytics, branch.io, Adjust, etc.)
- Reporting skills and comfort with cross-channel reporting
- Analysis skills and ability to identify trends and insights
- Excellent communication skills in English
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Arabic may be beneficial for working in Dubai but is not a strict requirement.
💰 Compensation & Benefits
Salary Range: AED 15,000 - 25,000 per month (Estimated based on market research for mid-level marketing roles in Dubai)
Benefits:
- Health insurance
- Retirement plan
- Discounts on Landmark Group products
Working Hours: Full-time (40 hours/week), Sunday to Thursday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range is an estimate based on market research, as the original job listing did not provide salary information. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Landmark Group is one of the largest and most successful omnichannel retail and hospitality conglomerates in the Middle East, Africa, India, and Southeast Asia.
Company Size: 10,001+ employees. As a large organization, Landmark Group offers diverse career opportunities and extensive resources for professional growth.
Founded: 1973 in Bahrain. The company has since grown and expanded its presence across multiple countries and sectors.
Company Description:
- Operates over 2,200 outlets across 17 countries
- Owns and operates 21 established homegrown and 4 franchise brands
- Diversified into leisure, fitness, and hospitality sectors
- Employs over 53,000 employees
Company Specialties:
- Retail
- Malls
- Fashion
- E-commerce
- Hospitality
- Supply Chain
- Leisure
Company Website: http://www.landmarkgroup.com/
ASSUMPTION: Landmark Group's extensive retail presence and diversified business model provide numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior or management positions
Reporting Structure: This role may report directly to the Marketing Manager or Head of Marketing
Work Arrangement: On-site, full-time position with standard working hours
Growth Opportunities:
- Progression into senior marketing roles within the company
- Expansion into other business units or brands within the Landmark Group
- Potential to work on international projects or assignments
ASSUMPTION: Given Landmark Group's size and diversity, there are ample opportunities for career progression and skill development within the organization.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with a collaborative work environment
Office Location(s): Dubai, AE
Geographic Context:
- Dubai is a multicultural city with a high cost of living compared to other Middle Eastern cities
- Dubai offers a mix of traditional and modern attractions, with a strong focus on tourism and entertainment
- Dubai has a hot desert climate with mild winters and extremely hot summers
Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break
ASSUMPTION: Working in Dubai may require adapting to a different cultural environment and a hot climate, but the city offers numerous attractions and a high standard of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the department head or senior team member
Key Assessment Areas:
- Technical skills in Google Ads and analytics
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and adaptability
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your work, such as successful Google Ads campaigns or analytics projects
- Research Landmark Group's business and recent projects to show your interest and preparation
ATS Keywords: Google Ads, SEM, GDN, Shopping Ads, App Campaigns, Analytics, Reporting, Budget Planning, Cross-Channel Collaboration
ASSUMPTION: Landmark Group's application process may involve multiple interviews and assessments to ensure the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Google Ads platform
- Google Analytics
- Microsoft Office (PowerPoint & Excel)
- Branch.io
- Adjust
ASSUMPTION: Familiarity with additional marketing tools and platforms may be beneficial but is not explicitly required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Data-driven decision making
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure you stay up-to-date with the latest trends and best practices in Google Ads?
- Can you describe a time when you had to manage multiple projects with tight deadlines? How did you prioritize your workload?
- How do you approach analyzing data to identify trends and insights that drive performance?
ASSUMPTION: Landmark Group values employees who are passionate about their work, committed to delivering excellence, and able to thrive in a dynamic, multicultural environment.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines may be challenging at times
- Working in a large organization may require navigating complex hierarchies and processes
- Adapting to a multicultural work environment may present cultural and communication challenges
- Dubai's hot climate and high cost of living may be challenging for some individuals
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a diverse environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a higher level of technical expertise in Google Ads and analytics
- In the retail industry, this role may have more focus on e-commerce and omnichannel marketing strategies
- Career progression in this role may involve moving into senior marketing positions or expanding into other business units within the Landmark Group
ASSUMPTION: This role offers unique opportunities for growth and development within the retail and e-commerce sectors, as well as the broader marketing industry.
📝 Sample Projects
- Developing and implementing a successful Google Ads campaign for a new product launch
- Analyzing campaign performance data to identify trends and optimize ad spend allocation
- Collaborating with cross-functional teams to create and execute a comprehensive marketing strategy
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- How does this role fit into the overall marketing strategy for the company, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you have done your research and are prepared for the interview.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, such as Google Ads campaigns, analytics, and reporting
- Write a cover letter that demonstrates your understanding of the role and your fit with Landmark Group's values and culture
- Prepare examples of your work, such as successful Google Ads campaigns or analytics projects, to showcase your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
