📌 Core Information
🔹 Job Title: Paid Search Expert
🔹 Company: IPG Mediabrands
🔹 Location: Belgium
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing paid search advertising campaigns primarily on Google Ads
- Conducting in-depth keyword research to identify relevant keywords and phrases
- Creating and implementing campaigns with optimal targeting, bidding strategies, and ad copy
- Crafting compelling and persuasive ad copy that resonates with the target audience and drives clicks
- Monitoring campaign performance metrics and optimizing campaigns for better results
- Managing advertising budgets effectively and providing regular performance reports to stakeholders
- Collaborating with colleagues located in India to ensure smooth processes
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with both clients and internal teams.
📋 Key Responsibilities
✅ Keyword Research: Conduct in-depth keyword research to identify relevant keywords and phrases that align with business objectives and target audience.
✅ Campaign Creation: Develop and implement paid search campaigns on platforms like Google Ads, ensuring optimal targeting, bidding strategies, and ad copy.
✅ Ad Copywriting: Craft compelling and persuasive ad copy that resonates with the target audience and drives clicks.
✅ Bidding Strategies: Implement effective bidding strategies, such as manual CPC, automated bidding, and target CPA, to maximize ROI.
✅ Performance Analysis: Monitor campaign performance metrics, including clicks, impressions, click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
✅ Optimization: Continuously analyze campaign data to identify opportunities for improvement and optimize campaigns for better results.
✅ Budget Management: Manage advertising budgets effectively to ensure efficient allocation of resources.
✅ Reporting: Provide regular performance reports to stakeholders, highlighting key metrics, insights, and recommendations.
✅ Stay Updated: Keep abreast of industry trends, algorithm updates, and best practices in paid search advertising.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a strong attention to detail to ensure accurate performance analysis and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in paid search advertising, with a strong focus on Google Ads
Required Skills:
- Proven expertise in paid search advertising principles and best practices
- Proficiency in using Google Ads and other relevant paid search platforms
- Excellent analytical skills and ability to interpret data
- Strong written and verbal communication skills, towards colleagues and clients
- Strong client management experience
- Attention to detail and ability to manage multiple tasks simultaneously
- Experience with conversion tracking, remarketing, and other advanced paid search techniques
- Knowledge of website analytics tools (e.g., Google Analytics)
- Experience in a data-driven environment
- Certification in Google Ads or other relevant paid search platforms
Preferred Skills:
- Trilinguality (Dutch, French, and English) is an essential cherry on the cake
ASSUMPTION: While the role requires a strong background in paid search advertising, a willingness to learn and adapt to new tools and platforms is also crucial for success in this role.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (Based on industry standards for a Paid Search Expert with 2-5 years of experience in Belgium)
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Employee discounts
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Expert with the required experience level in Belgium. Actual compensation may vary based on factors such as performance, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global presence with a large team of marketing communication professionals)
Founded: 1930 (As part of Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers strategic services and solutions across its full-service agency networks UM, Initiative, and Mediahub
- Serves a broad portfolio of industry sectors, including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a dynamic and diverse work environment, with opportunities to work on a wide range of campaigns and collaborate with clients from various industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Paid Media Manager and collaborates with colleagues located in India
Work Arrangement: Remote OK (Flexible hours with a focus on results and performance)
Growth Opportunities:
- Progression to a Senior Paid Search role or a team leadership position
- Expanding skills and expertise in other digital marketing channels
- Gaining experience working with global clients and teams
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible remote work options with on-site collaboration as needed)
Office Location(s): Belgium (with global offices in over 130 countries)
Geographic Context:
- Belgium offers a multicultural environment with a strong focus on work-life balance
- The country is home to many international organizations and companies
- Belgium has a well-developed infrastructure, with easy access to major European cities
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The flexible work arrangement and remote work options allow for a better work-life balance and the ability to attract top talent from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the Paid Media Manager and/or other team members
Key Assessment Areas:
- Technical skills and knowledge of paid search advertising
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid search advertising campaigns
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
- Prepare for the technical assessment or case study presentation by reviewing recent trends and best practices in paid search advertising
- Research the company and its clients to show your enthusiasm and preparation for the interview
ATS Keywords: Paid Search, Google Ads, Keyword Research, Ad Copywriting, Bidding Strategies, Performance Analysis, Optimization, Budget Management, Reporting, Analytics, Data-Driven, Client Management, Collaboration, Trilingual
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a strong focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, or JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Creativity: Encouraging innovative thinking and problem-solving
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Excellence: Striving for the highest quality in all aspects of our work
- Diversity: Embracing and leveraging the unique perspectives and backgrounds of our employees
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Results-oriented: Focusing on achieving measurable outcomes
- Adaptable: Embracing change and continuous learning
- Collaborative: Working effectively with team members and stakeholders
Self-Assessment Questions:
- How do you approach staying updated on industry trends and best practices in paid search advertising?
- Can you provide an example of a time when you had to manage multiple tasks simultaneously and ensure attention to detail?
- How do you approach working with clients from diverse backgrounds and industries?
ASSUMPTION: IPG Mediabrands values a diverse and inclusive work environment, with a strong focus on collaboration, creativity, and excellence.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing industry, with constant algorithm updates and new tools
- Collaborating effectively with colleagues located in different time zones and cultures
- Balancing the need for data-driven decision-making with the ability to think creatively and innovatively
ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive approach to learning, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- Compared to other paid search roles, this position places a stronger emphasis on collaboration and working with global teams
- Unlike some other digital marketing roles, this position requires a strong focus on data analysis and optimization
- This role offers opportunities for professional growth and development within a large, global organization
ASSUMPTION: While this role shares many similarities with other paid search positions, its global focus and emphasis on collaboration set it apart.
📝 Sample Projects
- Developing and implementing a paid search campaign for a global e-commerce client, targeting multiple regions and languages
- Conducting a comprehensive keyword research project for a pharmaceutical client, focusing on long-tail keywords and niche markets
- Optimizing a paid search campaign for a retail client, improving click-through rate (CTR) and conversion rate (CVR) through A/B testing and bid management
ASSUMPION: These sample projects demonstrate the range of responsibilities and challenges faced by a Paid Search Expert in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach working with clients from diverse backgrounds and industries?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role and the company culture, while also showing your enthusiasm and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume to highlight your relevant experience and achievements in paid search advertising campaigns
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's values
- Prepare for the technical assessment or case study presentation by reviewing recent trends and best practices in paid search advertising
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
