📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Socium Media
🔹 Location: New York, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Mid-Senior level (4-7 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Managing paid search campaigns for multiple clients and verticals
- Fully owning at least one client account within the first two months
- Collaborating with cross-functional teams to create blended paid media strategies
- Staying updated on industry trends and competitive landscapes
- Contributing to knowledge sharing and team support
ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on driving client success through strategic paid search management.
📋 Key Responsibilities
✅ Run day-to-day paid search operations for clients across multiple verticals
✅ Fully manage and take sole ownership of at least one client account within the first two months
✅ Launch, manage, and conduct frequent testing on campaigns
✅ Lead weekly touchpoint and strategy calls for your client(s)
✅ Collaborate across channel teams to create blended paid media strategies
✅ Stay on top of your clients’ competitive landscape and industry changes
✅ Prioritize knowledge sharing with channel and account teams
✅ Play an integral role as a team member on a number of our larger accounts
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive client success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-7 years of experience in day-to-day management of paid search on Google/Bing
Required Skills:
- Excellent written and verbal communication skills
- Comfortability managing budgets of at least 6 figures in ad spend per month
- Strong understanding of Microsoft Excel and formulas (pivot tables, Vlookups, SUMIFS)
- Analytical thinker, always asking "why" and not afraid to speak up
- Comfortable taking initiative to create new internal company processes
Preferred Skills:
- B2C e-commerce and direct response experience
- Working knowledge of Google Shopping campaigns and product feeds
- Experience with advanced technical concepts and strategic plans
ASSUMPTION: Candidates should have a proven track record in paid search management, with a strong analytical mindset and excellent communication skills.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 per year
Benefits:
- Eligibility into Socium’s profit sharing program (up to $37,800 a year)
- Unlimited PTO
- Paid parental leave, inclusive of adoption
- Company-paid healthcare coverage
- 401(k) with up to 4% company match
- $300 yearly continuing education stipend
- Company donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organization
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for the industry and experience level, with a comprehensive benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: Small (11-50 employees)
Founded: 2019
Company Description:
- Socium Media is an NYC-based, direct response digital marketing agency specializing in Paid Search, Paid Social, Performance Creative, and SEO.
- The company is committed to creating and cultivating a diverse and inclusive workplace.
- Socium Media offers a workplace where everyone can flourish and grow, regardless of background and identity.
Company Specialties:
- Paid Search
- Paid Social
- Digital Marketing
- SEO
Company Website: www.sociummedia.com
ASSUMPTION: Socium Media is a growing agency with a strong focus on employee well-being and diversity, offering a range of digital marketing services.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Paid Search Director.
Work Arrangement: Remote (100%)
Growth Opportunities:
- Next position: Paid Search Associate Director
- Expected promotion timeline: 1.5-3 years, based on a formalized review system and employee development
ASSUMPTION: This role offers clear career progression and growth opportunities within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for the advertising and marketing industry.
- The remote work arrangement offers flexibility and work-life balance.
- The company facilitates in-person team-building events, including a team retreat during the fall.
Work Schedule: Full-time (40 hours/week), with flexible hours and unlimited PTO
ASSUMPTION: The remote work environment offers flexibility and work-life balance, with regular opportunities for in-person team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Paid Search Director
- In-depth interview with the Paid Search Director and other team members
- Final interview with the CEO
Key Assessment Areas:
- Paid search management experience and skills
- Communication and collaboration skills
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant paid search management experience and achievements.
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role.
- Prepare for behavioral and situational interview questions related to paid search management and problem-solving.
ATS Keywords: Paid Search, Google/Bing Ads, Campaign Management, Budget Management, E-commerce, Direct Response, Microsoft Excel, Analytical Thinking, Team Player
ASSUMPTION: The interview process focuses on assessing the candidate's paid search management skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Microsoft Excel
- Google Analytics
- Other relevant paid search management tools
ASSUMPTION: This role requires proficiency in Google Ads and Bing Ads, with a strong working knowledge of Microsoft Excel and other relevant tools.
👔 Cultural Fit Considerations
Company Values:
- Be 1% better every day
- Create a positive, inclusive, and collaborative work environment
- Deliver exceptional results for our clients
Work Style:
- Remote-first, with a focus on results and output over hours worked
- Collaborative and team-oriented, with regular communication and check-ins
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you align with Socium Media's core value of becoming 1% better every day?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, data-driven work environment?
ASSUMPTION: Socium Media values candidates who are aligned with their core values, comfortable working remotely, and able to thrive in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple clients and verticals simultaneously may require strong organizational skills and time management.
- The remote work environment may present challenges in maintaining work-life balance.
- Staying updated on industry trends and competitive landscapes may require continuous learning and adaptation.
- The fast-paced nature of the digital marketing industry may present challenges in keeping up with the latest trends and best practices.
ASSUMPTION: These challenges can be mitigated with strong organizational skills, time management, continuous learning, and a proactive approach to work-life balance.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Search Manager or Paid Search Account Manager in other agencies.
- However, Socium Media's remote-first culture and focus on employee well-being set it apart from other agencies.
- Career progression in this role may follow a similar path to other agencies, but with a focus on employee development and growth opportunities.
ASSUMPTION: While this role is similar to other paid search management roles, Socium Media's unique culture and focus on employee well-being make it a distinctive opportunity.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy for a new e-commerce client, including keyword research, ad creative development, and landing page optimization.
- Conducting a thorough audit of an existing paid search account and implementing strategic optimizations to improve performance and reduce costs.
- Collaborating with cross-functional teams to create a blended paid media strategy for a client, including paid search, paid social, and SEO components.
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of this role, requiring strategic planning, hands-on campaign management, and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Search department?
- How does Socium Media support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the Paid Search department in the coming year?
- How does Socium Media foster a positive, inclusive, and collaborative work environment?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These interview questions aim to assess the candidate's understanding of the role, team dynamics, company culture, and professional development opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid search management experience and skills.
- Prepare for behavioral and situational interview questions related to paid search management and problem-solving.
- Follow up with the hiring manager, Kaelyn Keith, one week after submitting your application to confirm receipt and next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
