Paid Search Manager

📌 Core Information

🔹 Job Title: Paid Search Manager

🔹 Company: RG Barry Brands

🔹 Location: Boston, Massachusetts (Hybrid)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (4-7 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel search strategies across multiple channels
• Optimizing campaigns to drive profitable growth
• Building and maintaining clean, actionable dashboards
• Collaborating with cross-functional teams to ensure alignment with brand storytelling
• Championing search best practices across the organization

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to succeed.

📋 Key Responsibilities

✅ Build annual/quarterly paid search roadmaps for both brands and marketplaces

✅ Segment tactics by brand strategy, product lifecycle, audience intent, sales channels, and geo-market

✅ Identify growth opportunities in emerging AI-driven search and voice assistants

✅ Launch and manage campaigns across various platforms, including Google Ads, Microsoft Ads, Amazon/Walmart/Target Ads, retail media, and new AI search platforms

✅ Own budgets, keyword/audience research, bid strategies, feed management, and ad-copy testing

✅ Leverage automation and scripts to maximize efficiency

✅ Build clean, actionable dashboards; distill insights for executive and cross-functional teams

✅ Maintain rigorous test-and-learn agendas; communicate wins, losses, and next steps

✅ Brief Creative Services on asset needs, ensuring alignment with brand storytelling and regulatory guidelines

✅ Champion search best practices across the organization

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 4-7 years of applicable experience managing large-scale PPC/retail programs with clear revenue lift

Required Skills:

• Mastery of Google & Microsoft Ads
• Working knowledge of Amazon Advertising, Walmart Connect, and other marketplace DSPs
• Experience with AI-led search tools (Claude, Perplexity, Gemini, ChatGPT) preferred
• Experience with platforms such as Feedonomics, Productsup, or similar
• Solid grasp of on-page and technical SEO principles
• Expertise in GA4, Looker Studio, Excel Sheets, Power BI; SQL knowledge a plus
• Ability to translate data into actionable insights
• Experience scaling campaigns in non-US markets
• Excellent written, verbal, and visual communication skills
• Strong problem-solving mindset with attention to detail
• Experience with Microsoft Suite and Artificial Intelligence Tools

Preferred Skills:

• Experience with emerging AI search platforms
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in paid search management, data analysis, and communication skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles in Boston)

Benefits:

• Medical
• Dental
• Vision
• Short Term Disability (100% Company Paid)
• Long Term Disability (100% Company Paid)
• Basic Life Insurance (100% Company Paid)
• Voluntary Life Insurance
• Accident
• Critical Illness
• 401(k) with Company Contributions
• Legal and Identity Theft Coverage
• Generous Team Member Discount
• Education Assistance
• Scholarships for Team Member’s Children
• 8 Paid Holidays
• One Week of Paid Summer Vacation
• One Week of Paid Winter Vacation
• Generous PTO
• Hybrid Work Schedule

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Boston. Benefits are comprehensive and include health, wellness, and financial planning options.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion

Company Size: 51-200 employees

Founded: 1947

Company Description:

• RG Barry Brands is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform.
• The company focuses on creating consumer-focused, digitally centric, earth-first brands that make life more comfortable.
• RG Barry Brands operates with ambition, responsibility, and creativity, keeping consumers at the center of its operations.

Company Specialties:

• Brand management
• Multi-channel distribution
• Data-centric approach
• Consumer-focused products

Company Website: rgbarry.com

ASSUMPTION: RG Barry Brands is a well-established company in the apparel and fashion industry, focusing on consumer-driven and data-centric strategies.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Senior Director of Digital Marketing

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential career progression into senior or management roles within the marketing department
• Opportunities to work on new brand launches and expansion into international markets
• Chance to gain experience in AI-driven search and voice assistant technologies

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days on-site per week)

Office Location(s): 266 Summer Street, 8th Floor, Boston, Massachusetts 02210, US

Geographic Context:

• Boston is a major city in the northeastern United States, known for its rich history, culture, and education institutions.
• The office is located in the South End neighborhood, offering easy access to public transportation, restaurants, and shopping.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Senior Director of Digital Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in paid search management and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills

ATS Keywords: Paid Search, PPC, Google Ads, Microsoft Ads, Amazon Advertising, AI Search Tools, SEO, GA4, Looker Studio, Excel, Power BI, SQL, Campaign Management, Budget Management, Creative Briefing, Collaboration, Communication, Problem Solving

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis, communication, and cultural fit skills, as well as their experience and achievements in paid search management.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Amazon Advertising
• AI Search Tools (Claude, Perplexity, Gemini, ChatGPT)
• Feedonomics or similar platforms
• GA4
• Looker Studio
• Excel
• Power BI
• SQL
• Salesforce
• Shopify Plus
• Amazon Vendor Central
• Walmart Connect
• Slack
• Asana
• Miro
• Zoom

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Ambition
• Inclusion
• Creativity
• Responsibility
• Teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• Do I align with RG Barry's values, particularly trust, ambition, and teamwork?
• Am I comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
• Can I thrive in a data-driven and strategic work environment, focusing on results and accountability?

ASSUMPTION: Candidates who align with RG Barry's values and work style preferences will be more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple campaigns across various platforms simultaneously
• Keeping up with the latest trends and developments in AI-driven search and voice assistant technologies
• Balancing the need for strategic planning with the demands of day-to-day campaign management
• Collaborating effectively with cross-functional teams to ensure alignment with brand storytelling and regulatory guidelines

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication and collaboration with team members.

📈 Similar Roles Comparison

• Paid Search Manager vs. SEM Specialist: The Paid Search Manager role requires more strategic thinking, data analysis, and team leadership, while the SEM Specialist role focuses more on tactical execution and campaign optimization.
• Industry-specific context: The apparel and fashion industry is highly competitive and dynamic, requiring a strong understanding of consumer behavior, market trends, and data-driven decision-making.
• Career path comparison: The Paid Search Manager role can serve as a stepping stone to senior or management roles within the marketing department or other areas of the organization.

ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates tailor their applications and prepare for interviews more effectively.

📝 Sample Projects

• Developing and executing a comprehensive paid search roadmap for a new brand launch, including keyword research, bid strategy development, and ad copy creation
• Optimizing campaigns for a major retail holiday event, focusing on maximizing ROI and driving sales growth
• Conducting a competitive analysis of paid search strategies in the apparel and fashion industry, identifying opportunities for differentiation and innovation

ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Paid Search Manager role, providing insight into the types of initiatives candidates can expect to work on in this position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall success of the company's digital marketing strategy?
• What are the most significant challenges facing the paid search team currently, and how can this role help address them?
• What opportunities exist for professional growth and development within this role and the broader organization?
• How does the company support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid search management and data analysis
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
• Research RG Barry Brands and the apparel and fashion industry to demonstrate your enthusiasm and understanding of the company and its market
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.