📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Databricks
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading global paid search campaigns to drive brand awareness and demand generation
- Scaling paid search strategy by identifying new opportunities across markets, languages, audience segments, ad formats, and emerging platforms
- Collaborating cross-functionally with media planners and regional marketers to align business goals with innovative paid search strategies
- Partnering with media agencies to ensure seamless execution and campaign management, account hygiene, and advanced campaign strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead global paid search campaigns across platforms to contribute to brand awareness and demand generation goals
✅ Scale global paid search strategy by identifying new opportunities across markets, languages, audience segments, ad formats, and emerging platforms
✅ Own channel performance, including budget pacing, forecasting, and setting the strategic roadmap in alignment with broader business goals
✅ Introduce innovative strategies, targeting approaches, and automation capabilities to capture and convert high-value audiences efficiently
✅ Collaborate with ad platform partners (Google, Microsoft, etc.) to scale innovation and stay at the forefront of paid search trends
✅ Partner with internal Web, Marketing Ops, and Analytics teams to improve capabilities across tracking, measurement, and user experience
✅ Contribute to media plans and go-to-market strategies to align paid search efforts with overall marketing goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Paid Search, with a preference for those with B2B marketing and demand generation experience
Required Skills:
- Proven experience in paid search, with a strong understanding of Google Ads and Microsoft Ads
- Excellent analytical skills, with a focus on interpreting performance data and delivering actionable insights
- Strong collaboration and communication skills to work effectively across teams
- Proven ability to scale programs and achieve results
Preferred Skills:
- Experience in B2B marketing, demand generation, and brand media
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B marketing and demand generation are highly preferred, as they will have a better understanding of the target audience and market dynamics.
💰 Compensation & Benefits
Salary Range: $93,900 - $180,000 USD (Based on location, experience level, and company pay zones)
Benefits:
- Stock Options
- Equity
- Comprehensive Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Manager role, experience level, and location. Actual compensation packages may vary based on several factors, including job-related skills, depth of experience, relevant certifications and training, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: Databricks is a data and AI company, providing a unified data intelligence platform for data, analytics, and AI
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2016 (Headquarters: San Francisco, CA)
Company Description:
- Databricks is the data and AI company, providing a unified data intelligence platform that enables organizations to take control of their data and put it to work with AI
- More than 10,000 organizations worldwide, including Block, Comcast, Condé Nast, Rivian, Shell, and over 60% of the Fortune 500, rely on Databricks
- Databricks was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake, and MLflow
Company Specialties:
- Apache Spark
- Apache Spark Training
- Cloud Computing
- Big Data
- Data Science
- Delta Lake
- Data Lakehouse
- MLflow
- Machine Learning
- Data Engineering
- Data Warehousing
- Data Streaming
- Open Source
- Generative AI
- Artificial Intelligence
- Data Intelligence
- Data Management
- Data Governance
- Generative AI
- and AI/ML Ops
Company Website: databricks.com
ASSUMPTION: Databricks is a well-established company in the data and AI industry, with a strong focus on providing a unified data intelligence platform for data, analytics, and AI.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with the opportunity to grow and take on more strategic responsibilities
Reporting Structure: This role reports directly to the Senior Manager, Global Digital Marketing
Work Arrangement: Remote OK, with the possibility of occasional travel for team meetings and events
Growth Opportunities:
- Potential to take on more strategic responsibilities and grow within the marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more strategic responsibilities and make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with occasional in-person meetings and events)
Office Location(s): San Francisco, CA (Headquarters), with additional offices around the globe
Geographic Context:
- The United States is the primary market for this role, with a focus on driving brand awareness and demand generation across the country
- Occasional travel may be required for team meetings and events
- The role may involve working with teams across different time zones
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of occasional overtime
ASSUMPTION: This role requires strong time management skills and the ability to work effectively in a remote or hybrid work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior marketing leader
Key Assessment Areas:
- Paid search expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Databricks' values
Application Tips:
- Highlight your relevant paid search experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Databricks' business and the role's requirements
- Prepare for behavioral and situational interview questions that focus on your paid search experience and strategic thinking
- Research Databricks' company culture and values to ensure a strong cultural fit
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, B2B Marketing, Demand Generation, Brand Media, Analytical Skills, Collaboration, Communication, Campaign Management, Performance Analysis, Budget Management, Strategy Development, Automation, Cross-Functional Collaboration, Market Analysis
ASSUMPTION: Databricks uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Analytics
- Tableau or other data visualization tools
- Excel or Google Sheets
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in paid search platforms (Google Ads, Microsoft Ads) and strong analytical skills. Familiarity with data visualization tools and project management software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Founder's Mentality
- Growth Mindset
- Data-Driven
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and actionable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and using data to drive decision-making?
- Do you have experience working with cross-functional teams and stakeholders?
ASSUMPTION: Databricks values a strong cultural fit, and candidates who can demonstrate a strong alignment with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a large budget and multiple campaigns simultaneously
- Keeping up with the latest paid search trends and algorithm changes
- Collaborating effectively with cross-functional teams and stakeholders
- Occasional travel requirements for team meetings and events
ASSUMPTION: This role presents several challenges, including managing a large budget, staying up-to-date with paid search trends, and collaborating effectively with cross-functional teams. Successful candidates will have strong project management skills and the ability to work effectively in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Search Manager or Paid Search Team Lead, with a focus on global campaign management and strategy development
- Unlike other roles, this position requires a strong understanding of B2B marketing and demand generation, as well as the ability to work effectively with cross-functional teams
- Career progression may involve taking on more strategic responsibilities or moving into a management role within the marketing team
ASSUMPTION: This role is similar to other senior-level paid search positions, but with a unique focus on B2B marketing and demand generation, as well as the opportunity to work with a cross-functional team.
📝 Sample Projects
- Developing and executing a global paid search strategy to drive brand awareness and demand generation for a new product launch
- Optimizing campaign performance and reducing cost-per-acquisition (CPA) for a high-ticket B2B product
- Collaborating with the content team to create and optimize ad copy and landing pages for improved conversion rates
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Paid Search Manager role, as well as the opportunity to work with cross-functional teams to drive campaign performance and results.
❓ Key Questions to Ask During Interview
- Can you describe the current paid search strategy and how this role fits into the broader marketing plan?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success?
- What are the most significant challenges facing the paid search team, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing team?
- How does Databricks support work-life balance for remote or hybrid employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's requirements, the team's dynamics, and the company's culture, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Databricks Careers page
- Tailor your resume to highlight your relevant paid search experience and achievements
- Write a cover letter that demonstrates your understanding of Databricks' business and the role's requirements
- Prepare for behavioral and situational interview questions that focus on your paid search experience and strategic thinking
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
