📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Townsquare Ignite
🔹 Location: Dallas, TX
🔹 Job Type: Full-Time, Remote
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing SEM campaigns to drive engagement and conversion
- Keyword analysis and development
- Creative copywriting for paid search
- Performance management and reporting
- Collaboration with a team in a fast-paced, detail-oriented environment
ASSUMPTION: This role requires a balance of technical skills and teamwork, with a focus on driving results through paid search campaigns.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Keyword analysis – build keyword lists, analyze search volume and make recommendations
✅ In-platform setup of paid search campaigns
✅ Text creative copywriting for paid search
✅ Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
✅ Maintain and track ROI and ad spend across all accounts monthly
✅ Keep up to date with best practices, bid management systems, keyword development tools, and industry research
✅ Pull and analyze daily campaign reports
✅ Generate monthly reporting and performance insights that lead to gains against client business objectives
✅ Troubleshoot any technical and performance issues
✅ Timely delivery of all tasks
✅ Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
✅ Responsible for account record keeping including IOs, Asana tickets, and email correspondence
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive successful paid search campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
Experience: 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
Required Skills:
- Proficient, intermediate level, with Excel, PowerPoint, Word
- Self-motivated with the ability to work in both a team environment and independently
- Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
- Aptitude for learning new skills and procedures
- Above-average problem-solving skills and troubleshooting
- Strong organizational skills and detail-oriented
- Strong math and analytical skills
- Possess a strong understanding of digital advertising and the digital media landscape
Preferred Skills:
- Experience managing home services Search and LSA accounts
ASSUMPTION: While advanced strategic thinking is not expected, the successful candidate will demonstrate initiative and resourcefulness to participate in advanced projects.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for 0-2 years of experience in paid search management)
Benefits:
- Competitive base plus bonus plan
- 3 Weeks PTO
- 9 Paid Holidays (Two personal/floating Holidays)
- Health, Dental, Vision
- 401(K)
- Company provided laptop
- Continuous training opportunities
- Fully remote opportunity
- Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing, and client services.
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet clients' needs at the local, mid-market, and national levels.
- Their mission is to connect businesses with their most valuable customers across all platforms.
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising industry, offering a range of services to help businesses reach their target audiences effectively.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Associate Paid Search Manager
Work Arrangement: Fully remote, with the requirement to work closely and collaboratively with a team
Growth Opportunities:
- Internal promotions and career growth within the Townsquare Ignite division
- Expanding skills and knowledge in paid search management and digital advertising
- Potential to take on additional responsibilities and advance to a higher-level role
ASSUMPTION: This role offers opportunities for professional development and growth within the company, as Townsquare Ignite promotes from within and encourages employee advancement.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Dallas, TX
Geographic Context:
- Dallas, TX, is a major metropolitan area with a diverse economy and a large job market
- The cost of living in Dallas is generally lower than in other major U.S. cities
- Dallas offers a range of cultural attractions, entertainment options, and outdoor activities
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: Working remotely in Dallas offers a balance between a vibrant urban environment and a lower cost of living compared to other major cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills in paid search management
- Problem-solving and analytical abilities
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of paid search management and digital advertising
- Showcase your problem-solving skills and ability to work collaboratively in a team
- Prepare for behavioral interview questions that focus on your past experiences and how they relate to this role
ATS Keywords: Paid Search, SEM Campaigns, Keyword Analysis, Performance Management, ROI Tracking, Data Analysis, Problem-Solving, Organizational Skills, Digital Advertising, Communication Skills, Team Collaboration, Excel, PowerPoint, Word
ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, interviews, and case studies to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Excel
- PowerPoint
- Word
- Asana
ASSUMPTION: This role requires proficiency in paid search platforms, Microsoft Office Suite, and project management tools like Asana.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Team-based and collaborative
- Fast-paced and detail-oriented
- Focused on driving results and exceeding client goals
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-based environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you possess strong analytical and problem-solving skills?
- Are you results-driven and committed to exceeding client goals?
ASSUMPTION: Townsquare Ignite values a customer-centric, data-driven, and collaborative work environment, with a focus on driving results and innovation.
⚠️ Potential Challenges
- Managing multiple client accounts and prioritizing tasks effectively
- Keeping up with industry trends and best practices in paid search management
- Working remotely and maintaining productivity in a home office environment
- Balancing technical skills with strong communication and teamwork abilities
ASSUMPTION: This role presents challenges in managing multiple client accounts, staying current with industry trends, and balancing technical skills with strong communication and teamwork abilities.
📈 Similar Roles Comparison
- Paid Search Manager vs. Search Engine Optimization (SEO) Specialist: Paid Search focuses on paid advertising, while SEO focuses on organic search results
- Industry-specific context: Paid search management is a critical component of digital advertising strategies for businesses targeting online customers
- Career path comparison: Paid Search Manager is an entry-level to mid-level role that can lead to career advancement in digital advertising or marketing
ASSUMPTION: Paid Search Manager is a distinct role within digital advertising, focusing on paid search campaigns and driving results for clients.
📝 Sample Projects
- Developing and executing a paid search campaign for a new client, including keyword research, creative copywriting, and performance optimization
- Analyzing campaign performance data and generating insights to improve ROI and ad spend efficiency
- Collaborating with the team to develop and implement advanced projects, such as audience targeting or dynamic ad insertion
ASSUMPTION: Sample projects for this role involve developing and executing paid search campaigns, analyzing performance data, and collaborating with the team on advanced projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall paid search management strategy for the company?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees in this role?
- What is the team's approach to collaboration and communication, particularly in a remote work environment?
- How does the company measure success for this role, and what key performance indicators (KPIs) are used?
ASSUMPTION: Asking these questions will help you understand the role's context, challenges, growth opportunities, and performance expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your past experiences and how they relate to this role
- Prepare for technical assessments or case studies that evaluate your paid search management skills
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
