📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (with team collaboration)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing SEM campaigns to drive engagement and conversion
- Keyword analysis and development
- Creative copywriting for paid search
- Performance management and reporting
- Collaboration with a team in a fast-paced, detail-oriented environment
ASSUMPTION: This role requires a balance of independent work and team collaboration, with a focus on driving results through paid search campaigns.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Conduct keyword analysis, build keyword lists, and analyze search volume
✅ Set up and manage paid search campaigns within platforms
✅ Create text creative copy for paid search ads
✅ Monitor and manage campaign performance, including bid recommendations, budgets, and KPIs
✅ Generate monthly performance reports and insights
✅ Troubleshoot technical and performance issues
✅ Complete assigned tasks in a timely manner
✅ Assist in special projects and strategy development as needed
✅ Maintain account records, including IOs, Asana tickets, and email correspondence
ASSUMPTION: This role involves a mix of strategic and tactical tasks, with a focus on day-to-day campaign management and optimization.
🎯 Required Qualifications
Education: Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing
Experience: 1-2 years of hands-on experience buying media through Google and Bing, with a proven track record of exceeding client goals
Required Skills:
- Proficient in Excel, PowerPoint, and Word
- Self-motivated and able to work independently and in a team environment
- Excellent interpersonal and communication skills
- Strong problem-solving and analytical skills
- Strong organizational skills and attention to detail
- Understanding of digital advertising and the digital media landscape
Preferred Skills:
- Experience managing home services Search and LSA accounts
ASSUMPTION: While advanced strategic thinking is not required, candidates should possess strong analytical and problem-solving skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on industry standards for experience level and location)
Benefits:
- Competitive base plus bonus plan
- 3 weeks PTO
- 9 paid holidays (including 2 personal/floating holidays)
- Health, dental, and vision insurance
- 401(k) plan
- Company-provided laptop
- Continuous training opportunities
- Fully remote opportunity
- Unlimited growth potential
Working Hours: Full-time, with flexible hours and the need to collaborate with a team in different time zones
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Charlotte, NC area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (part of Townsquare Media, a large broadcasting company)
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- Offers programmatic, search, marketing, and client services
- Leverages a wide variety of DSPs and data partners to deliver personalized solutions
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a division of Townsquare Media, focusing on digital advertising solutions and leveraging data to drive results for clients.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Associate Paid Search Manager and works closely with the team to deliver results
Work Arrangement: Fully remote, with the need to collaborate with a team in different time zones
Growth Opportunities:
- Internal promotions and career advancement within Townsquare Ignite and Townsquare Media
- Expanding skills and knowledge in digital advertising and marketing
- Gaining experience in managing and optimizing paid search campaigns
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to gain valuable experience in paid search marketing.
🌍 Location & Work Environment
Office Type: Fully remote, with the option to work from home or a co-working space
Office Location(s): Charlotte, NC (with the option to work remotely from anywhere)
Geographic Context:
- Charlotte, NC is the most populous city in North Carolina and the 17th-most populous city in the United States
- The city has a diverse economy, with strengths in the financial services, energy, and healthcare industries
- Charlotte is also a major hub for the arts, sports, and entertainment
Work Schedule: Full-time, with flexible hours and the need to collaborate with a team in different time zones
ASSUMPTION: While this role is fully remote, candidates should be comfortable working in a distributed team environment and be able to collaborate effectively with team members in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the team, focusing on technical skills and cultural fit
- Final interview with the director of the team
- Background check and onboarding
Key Assessment Areas:
- Technical skills in paid search and campaign management
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with paid search campaigns and problem-solving scenarios
- Research Townsquare Ignite and the company's values to demonstrate your cultural fit
ATS Keywords: Paid Search, SEM, Google Ads, Bing Ads, Campaign Management, Keyword Analysis, Performance Optimization, Digital Marketing, Team Collaboration
ASSUMPTION: The application process for this role is likely to involve several interviews, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Excel
- PowerPoint
- Word
- Asana (for project management)
ASSUMPTION: This role requires proficiency in paid search platforms, Microsoft Office Suite, and project management tools like Asana.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Fast-paced and detail-oriented
- Team-based, with a focus on collaboration and communication
- Results-driven, with a focus on exceeding client goals
Self-Assessment Questions:
- Do you thrive in a fast-paced, detail-oriented environment?
- Are you comfortable working remotely and collaborating with a team in different time zones?
- Do you possess strong analytical and problem-solving skills?
- Are you results-driven and focused on exceeding client goals?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their comfort with remote work and collaboration.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working remotely, which may require self-motivation and time management skills
- Keeping up with industry trends and best practices in paid search marketing
- Collaborating effectively with a team in different time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, self-motivation, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- Paid Search Manager vs. Search Engine Marketing Specialist: The Paid Search Manager role focuses more on day-to-day campaign management and optimization, while the SEM Specialist role may involve more strategic planning and account management
- Industry-specific context: The paid search industry is highly competitive and dynamic, with constant changes in platforms, algorithms, and best practices
- Career path comparison: This role can serve as a stepping stone to more senior roles in paid search marketing, as well as potential career paths in digital advertising and marketing
ASSUMPTION: This role offers a unique blend of tactical campaign management and strategic thinking, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a paid search campaign for a new client, with a focus on driving engagement and conversion
- Conducting keyword research and analysis to improve the performance of an existing campaign
- Creating and testing ad copy to optimize click-through rates and conversion rates
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within Townsquare Ignite and Townsquare Media?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with paid search campaigns and problem-solving scenarios
- Research Townsquare Ignite and the company's values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
