📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Remote
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing SEM campaigns to drive engagement and conversion
- Keyword analysis and development
- Creative copywriting for paid search
- Performance management and reporting
- Collaboration with a team in a fast-paced, detail-oriented environment
ASSUMPTION: This role requires a balance of tactical execution and strategic thinking, with a focus on driving results for clients.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Keyword analysis – build keyword lists, analyze search volume and make recommendations
✅ In-platform setup of paid search campaigns
✅ Text creative copywriting for paid search
✅ Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
✅ Maintain and track ROI and ad spend across all accounts monthly
✅ Keep up to date with best practices, bid management systems, keyword development tools, and industry research
✅ Pull and analyze daily campaign reports
✅ Generate monthly reporting and performance insights that lead to gains against client business objectives
✅ Troubleshoot any technical and performance issues
✅ Timely delivery of all tasks
✅ Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
✅ Responsible for account record keeping including IOs, Asana tickets, and email correspondence
ASSUMPTION: This role involves a mix of tactical tasks and strategic decision-making to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
Experience: 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
Required Skills:
- Proficient in Excel, PowerPoint, Word
- Self-motivated with the ability to work in both a team environment and independently
- Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
- Aptitude for learning new skills and procedures
- Above-average problem-solving skills and troubleshooting
- Strong organizational skills and detail-oriented
- Strong math and analytical skills
- Possess a strong understanding of digital advertising and the digital media landscape
Preferred Skills:
- Experience managing home services Search and LSA accounts
ASSUMPTION: While not explicitly stated, proficiency in Google Ads and Bing Ads platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 (Based on industry standards for 0-2 years of experience in Charlotte, NC)
Benefits:
- Competitive base plus bonus plan
- 3 Weeks PTO
- 9 Paid Holidays (Two personal/floating Holidays)
- Health, Dental, Vision
- 401(K)
- Company provided laptop
- Continuous training opportunities
- Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given experience level and location. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services.
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet their clients' needs at the local, mid-market, and national levels.
- Townsquare Ignite is where context meets precision.
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is part of Townsquare Media, a large broadcasting company, and offers a wide range of advertising solutions to clients.
📊 Role Analysis
Career Level: Entry-level to Mid-level (Based on experience requirements)
Reporting Structure: This role reports directly to the Associate Paid Search Manager
Work Arrangement: Remote (Solely), with the opportunity for growth and internal promotion
Growth Opportunities:
- Potential for internal promotion within the Townsquare Ignite division
- Continuous training opportunities to develop skills and advance career
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its urban development, cultural attractions, and professional sports teams
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: While this role is remote, it may require some overlap with the Eastern Time Zone for team collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the team
- Background check and offer extension
Key Assessment Areas:
- Technical skills in paid search management
- Analytical and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid search management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team environment
ATS Keywords: Paid Search, SEM, Google Ads, Bing Ads, Keyword Analysis, Campaign Management, Performance Tracking, ROI, Digital Advertising, Excel, PowerPoint, Word
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords from the job description to improve their chances of passing through Applicant Tracking Systems (ATS).
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Excel
- PowerPoint
- Word
ASSUMPTION: Proficiency in Google Ads and Bing Ads platforms is required for this role, as well as strong working knowledge of Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
Work Style:
- Fast-paced and detail-oriented
- Team-based and collaborative
- Focused on driving results for clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, detail-oriented environment?
- Are you able to work collaboratively with a team and independently as needed?
- Do you have a strong customer focus and a data-driven approach to decision-making?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Townsquare Ignite.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously
- Keeping up with industry trends and best practices in paid search management
- Working remotely and maintaining productivity and focus
- Meeting tight deadlines and performance goals
ASSUMPTION: These challenges are common to roles in paid search management and can be overcome with strong organizational skills, time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Paid Search Manager vs. Search Engine Optimization (SEO) Specialist: While both roles focus on driving online visibility and traffic, SEO involves optimizing websites for organic search results, while Paid Search involves managing paid advertising campaigns.
- Paid Search Manager vs. Digital Marketing Specialist: Digital Marketing Specialists have a broader scope, covering various online marketing channels, while Paid Search Managers focus specifically on paid search advertising.
- Career Path: Paid Search Manager is an entry-level to mid-level role that can lead to career progression into more senior roles within paid search management or broader digital marketing roles.
ASSUMPTION: Applicants should consider their career goals and interests when comparing similar roles and considering their fit within the broader digital marketing landscape.
📝 Sample Projects
- Developing and executing a paid search campaign for a new client, including keyword research, ad creative development, and performance tracking
- Analyzing and optimizing an existing paid search campaign to improve performance and ROI
- Collaborating with the team to develop and implement a strategic search marketing plan for a client, including both paid search and SEO components
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Paid Search Manager role at Townsquare Ignite.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in the role of Paid Search Manager?
- How does the team collaborate and support each other in managing client accounts and campaigns?
- What opportunities are there for professional development and growth within the company?
- How does Townsquare Ignite measure success and performance for this role?
- What are the most challenging aspects of working remotely for this role, and how does the company support its remote employees?
ASSUMPTION: These questions can help applicants better understand the role, the team dynamics, and the company culture, enabling them to make an informed decision about their fit with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid search management
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team environment
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
