Paid Search Manager

📌 Core Information

🔹 Job Title: Paid Search Manager

🔹 Company: dentsu

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (Full-Time)

🔹 Category: Advertising Services

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leadership of AI-powered Google & Microsoft Ads campaigns
• Strategic planning and execution of performance-driven campaigns
• Management and mentoring of a small team of Paid Search Executives
• Collaboration with clients and internal teams to deliver outstanding results
• Continuous learning and upskilling in AI-driven innovations and industry trends

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership skills. The ideal candidate will have a proven track record in paid search, strong analytical skills, and the ability to thrive in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Develop and execute paid search strategies aligned with client goals and objectives

✅ Manage and optimise Google Ads and Microsoft Ads to maximise performance and ROI

✅ Oversee campaign setup, optimisation, monitoring, reporting, and performance analysis

✅ Collaborate with Paid Search Directors and internal teams to refine strategies and best practices

✅ Mentor and support the growth of Paid Search Executives

✅ Represent the team in external and internal client meetings

✅ Stay ahead of industry trends, platform updates, and AI-driven innovations in paid search

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, team leadership, and client-facing responsibilities. Strong project management and communication skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) managing paid search campaigns across Google Ads and Microsoft Ads in an agency or client-facing setting

Required Skills:

• Expertise in Google Ads and Microsoft Ads campaign management
• Strong analytical skills and data-driven decision-making
• Proven leadership and team management experience
• Excellent communication and collaboration skills
• Strong strategic insight and campaign planning abilities

Preferred Skills:

• Experience using SA360 or similar paid search management platforms
• International search campaign or multilingual PPC account management experience
• Familiarity with advanced tools and formats such as Performance Max, feed-based advertising, AI-driven bidding strategies, automation tools, and SA360 Smart Bidding
• Proficiency in Google Analytics, Google Tag Manager, or data attribution models
• Exposure to other paid search platforms (e.g., Apple Search Ads, Adobe Advertising)
• Adaptable mindset and ability to upskill into new paid search platforms as required

ASSUMPTION: While specific platform experience is desirable, the ideal candidate will have a strong foundation in paid search principles and be eager to learn and adapt to new tools and technologies.

💰 Compensation & Benefits

Salary Range: £45,000 - £65,000 per annum (based on experience and industry standards for the London area)

Benefits:

• Private Medical Insurance and Dental Cover
• 25 days Annual Leave + Birthday Off
• Wellness and Volunteer Days
• Life Assurance and Critical Illness Cover
• Pension scheme and financial education support
• Cycle to Work, EV Car Scheme, Season Ticket Loans
• Hybrid working options (role-dependent)

Working Hours: Full-time (37.5 hours per week), typically Monday to Friday, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for the London area and the experience level required for this role. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu operates in the advertising services industry, focusing on integrated growth and transformation for leading organizations worldwide. It offers a range of services, including media planning and buying, creative, and experience transformation (EX) and business transformation (BX) solutions.

Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects but may also present more structured hierarchies and processes.

Founded: Dentsu was founded in Tokyo, Japan, in 1901 and has since expanded its presence to over 145 countries and regions.

Company Description:

• Dentsu is an integrated growth and transformation partner to the world’s leading organizations
• It combines the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients
• Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: https://www.dentsu.com/uk/en

ASSUMPTION: Dentsu's large size and global presence offer opportunities for career growth and exposure to diverse projects. Its integrated approach to growth and transformation enables it to provide comprehensive solutions to clients across various industries.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in paid search management and leadership. It offers a structured pathway to senior leadership through mentorship and training programs.

Reporting Structure: The Paid Search Manager reports directly to the Paid Search Director and is responsible for managing a small team of Paid Search Executives.

Work Arrangement: This role operates on a hybrid basis, with a combination of on-site and remote work. The specific arrangement may vary depending on the team's needs and individual preferences.

Growth Opportunities:

• Structured progression pathways with mentoring and leadership training
• Exposure to large, performance-driven campaigns with real impact
• Access to AI-powered automation, industry-recognised certifications, and professional development resources
• Collaboration with experienced paid search professionals for expert-led growth

ASSUMPTION: This role provides a clear path for career advancement and offers opportunities for professional development and growth within the organization.

🌍 Location & Work Environment

Office Type: Dentsu's London office is located in the heart of the city, offering a modern and collaborative work environment.

Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, United Kingdom

Geographic Context:

• London is a major global hub for advertising, marketing, and media industries
• The city offers a vibrant cultural scene, diverse communities, and excellent transportation links
• Dentsu's office is situated in a bustling area with numerous amenities, restaurants, and public transportation options

Work Schedule: The typical work schedule is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, flexibility is available to accommodate project needs and individual preferences.

ASSUMPTION: Working in London offers access to a dynamic and diverse professional environment, with numerous opportunities for networking and personal growth. The city's vibrant culture and international influence make it an attractive location for advertising and marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• In-depth interview with the Paid Search Director and a member of the HR team to evaluate skills, experience, and alignment with company values
• Final interview with the Head of Paid Search or another senior leader to discuss career aspirations and make a final hiring decision

Key Assessment Areas:

• Paid search campaign management and optimisation skills
• Strategic thinking and planning abilities
• Leadership and team management capabilities
• Communication and collaboration skills
• Alignment with company values and cultural fit

Application Tips:

• Highlight specific examples of successful paid search campaigns and the strategies employed to achieve results
• Tailor your resume to emphasise relevant skills and experiences for this role, using the job description as a guide
• Prepare a cover letter that demonstrates your understanding of the role, your enthusiasm for the opportunity, and your alignment with Dentsu's values
• Be ready to discuss your approach to mentoring and developing junior team members

ATS Keywords: Google Ads, Microsoft Ads, Paid Search, Campaign Management, Analytics, Leadership, Team Management, Communication, Strategic Insight, Performance Analysis, Data-Driven Decision Making, Audience Targeting, AI-Driven Automation, Mentoring, Collaboration, PPC Management, Performance Max

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for each interview stage.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• SA360 (or similar paid search management platforms)
• Google Analytics
• Google Tag Manager
• Data attribution models
• Performance Max
• Feed-based advertising
• AI-driven bidding strategies and automation tools

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company adopts new platforms and technologies to stay ahead of industry trends.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you embody Dentsu's values in your approach to work and leadership?
• How do you stay organised and prioritise tasks in a dynamic, fast-paced environment?
• How do you approach mentoring and supporting the growth of junior team members?

ASSUMPTION: Dentsu's culture values collaboration, creativity, and continuous learning. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, team-oriented environment.

⚠️ Potential Challenges

• Managing client expectations and delivering results in a fast-paced, dynamic environment
• Staying up-to-date with industry trends, platform updates, and AI-driven innovations in paid search
• Balancing strategic planning, hands-on campaign management, and team leadership responsibilities
• Navigating a large organisation with structured hierarchies and processes

ASSUMPTION: The role presents both opportunities and challenges, requiring strong project management, communication, and leadership skills to succeed in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-powered paid search campaigns and the requirement to manage and mentor a small team of Paid Search Executives
• Industry-specific context: The advertising services industry is highly competitive and dynamic, with a strong emphasis on data-driven decision-making and continuous innovation
• Career path comparison: This role offers a structured pathway to senior leadership through mentorship and training programs, with opportunities for career growth and development within the organisation

ASSUMPTION: This role provides a unique blend of strategic planning, hands-on campaign management, and team leadership responsibilities, setting it apart from related positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive paid search strategy for a global e-commerce client, driving a 30% increase in conversions and a 20% reduction in cost per acquisition
• Managing a multilingual PPC account for a leading travel brand, expanding reach and driving bookings in key markets through targeted audience segmentation and optimised bidding strategies
• Collaborating with a cross-functional team to launch a new Performance Max campaign for a major retail client, achieving a 25% increase in sales and a 15% reduction in cost per acquisition within the first three months

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Paid Search Manager, requiring strong strategic planning, hands-on campaign management, and team leadership skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Paid Search team, and how this role fits within the broader organisation?
• How does Dentsu support the professional development and growth of its employees, particularly in relation to this role?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Dentsu approach work-life balance, and what flexibility is available for this role?
• What are the most rewarding aspects of working in paid search at Dentsu, according to current team members?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organisation's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/London/Paid-Search-Manager_R1093184-1
• Tailor your resume to emphasise relevant skills and experiences for this role, using the job description as a guide
• Prepare a cover letter that demonstrates your understanding of the role, your enthusiasm for the opportunity, and your alignment with Dentsu's values
• Be ready to discuss your approach to mentoring and developing junior team members during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.