📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Full-time (Remote)
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-level to Mid-level
🔹 Remote Status: Remote (with team collaboration)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing SEM campaigns to drive engagement and conversion
- Keyword analysis and development
- Text creative copywriting for paid search
- Day-to-day management of performance and monthly reporting
- Collaboration with a team in a fast-paced, detail-oriented environment
ASSUMPTION: This role requires a balance of tactical execution and strategic thinking, with a focus on driving results through paid search channels.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Keyword analysis – build keyword lists, analyze search volume and make recommendations
✅ In-platform setup of paid search campaigns
✅ Text creative copywriting for paid search
✅ Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
✅ Maintain and track ROI and ad spend across all accounts monthly
✅ Keep up to date with best practices, bid management systems, keyword development tools, and industry research
✅ Pull and analyze daily campaign reports
✅ Generate monthly reporting and performance insights that lead to gains against client business objectives
✅ Troubleshooting any technical and performance issues
✅ Timely delivery of all tasks
✅ Support Associate Paid Search Manager in development of search strategies and other duties as assigned
✅ Responsible for account record keeping including IOs, Asana tickets, and email correspondence
ASSUMPTION: This role involves a mix of tactical execution, analysis, and strategic planning to optimize paid search campaigns and drive client success.
🎯 Required Qualifications
Education: Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing
Experience: 1-2 years of hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
Required Skills:
- Proficient in Excel, PowerPoint, and Word
- Self-motivated with the ability to work in both a team environment and independently
- Excellent interpersonal and communication skills – able to speak, write clearly and persuasively
- Aptitude for learning new skills and procedures
- Above-average problem-solving skills and troubleshooting
- Strong organizational skills and detail-oriented
- Strong math and analytical skills
- Possess a strong understanding of digital advertising and the digital media landscape
Preferred Skills:
- Experience managing home services Search and LSA accounts
ASSUMPTION: While advanced strategic thinking is not expected, the successful candidate will demonstrate initiative and resourcefulness to participate in advanced projects.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Estimated based on industry standards for entry-level to mid-level Paid Search Managers in Charlotte, NC)
Benefits:
- Competitive base plus bonus plan
- 3 Weeks PTO
- 9 Paid Holidays (Two personal/floating Holidays)
- Health, Dental, Vision
- 401(K)
- Company provided laptop
- Continuous training opportunities
- Fully remote opportunity
- Unlimited growth potential – Ignite is one of our fastest growing divisions and we only promote from within!
Working Hours: Full-time, with flexible hours and a focus on results-driven work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Charlotte, NC area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise with significant resources and growth opportunities)
Founded: 2010 (Established company with a history of growth and success)
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing, and client services.
- We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market, and national levels.
- Townsquare Ignite is where context meets precision.
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company with a strong focus on data-driven advertising solutions and a commitment to client success.
📊 Role Analysis
Career Level: Entry-level to Mid-level (With opportunities for growth and advancement)
Reporting Structure: This role reports directly to the Associate Paid Search Manager and works closely with a team of paid search specialists
Work Arrangement: Fully remote, with a requirement to work closely and collaboratively with a team
Growth Opportunities:
- Internal promotions and career advancement within the Townsquare Ignite division
- Expansion of skills and knowledge through continuous training opportunities
- Potential to take on additional responsibilities and advance to higher-level roles
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on developing skills and advancing within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with a requirement to work closely and collaboratively with a team
Office Location(s): Charlotte, NC (with the option to work remotely)
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant cultural scene, professional sports teams, and a thriving business environment
- Charlotte offers a diverse range of neighborhoods and a high quality of life
Work Schedule: Full-time, with flexible hours and a focus on results-driven work
ASSUMPTION: The fully remote work arrangement allows for greater flexibility and work-life balance, while still requiring close collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager or a member of the team
- Final interview with the department head or another senior team member
- Background check and onboarding
Key Assessment Areas:
- Technical skills and knowledge of paid search advertising
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on paid search campaigns and results-driven work
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values and culture
- Prepare examples of your work, such as successful paid search campaigns or analyses, to showcase during the interview
- Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Paid Search, SEM, Google Ads, Bing Ads, Keyword Research, Campaign Optimization, Performance Analysis, Client Management, Team Collaboration, Remote Work
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills, analytical abilities, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Excel
- PowerPoint
- Word
- Asana (for project management and task tracking)
ASSUMPTION: The successful candidate will be proficient in using paid search advertising platforms, Microsoft Office Suite, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-focused
Work Style:
- Fast-paced and detail-oriented
- Team-based and collaborative
- Focused on driving results and exceeding client goals
- Adaptable and open to learning new skills and procedures
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-based environment?
- Are you results-driven and focused on exceeding client goals?
- Are you adaptable and open to learning new skills and procedures?
- Do you possess strong interpersonal and communication skills?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit, with a customer-centric, data-driven, and collaborative work style.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously
- Keeping up with best practices, bid management systems, and industry research
- Working remotely and maintaining close collaboration with a team
- Meeting tight deadlines and delivering high-quality work under pressure
ASSUMPTION: The successful candidate will be able to manage multiple priorities, work effectively in a remote environment, and thrive under pressure.
📈 Similar Roles Comparison
- This role differs from other paid search manager positions in its focus on tactical execution and day-to-day management, with less emphasis on strategic planning
- Industry-specific context: The advertising services industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and continuous innovation
- Career path comparison: This role offers significant growth opportunities, with the potential to advance to higher-level positions within the company
ASSUMPTION: This role is well-suited to candidates with a strong tactical skillset and a desire to grow within a large, established company.
📝 Sample Projects
- Developing and executing a paid search campaign for a home services client, with a focus on driving conversions and maximizing ROI
- Conducting keyword research and analysis for a national retail client, with a focus on identifying high-volume, low-cost keywords
- Generating monthly performance reports for multiple clients, with a focus on identifying trends, insights, and opportunities for optimization
ASSUMPTION: These sample projects demonstrate the tactical nature of the role and the focus on driving results through paid search advertising.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Townsquare Ignite support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Townsquare Ignite foster a culture of collaboration and innovation?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, allowing the candidate to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, with a focus on paid search campaigns and results-driven work
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's values and culture
- Prepare examples of your work, such as successful paid search campaigns or analyses, to showcase during the interview
- Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or the Talent Acquisition team one week after submitting your application, expressing your continued interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
