📌 Core Information
🔹 Job Title: Paid Search Manager, GMP
🔹 Company: Brainlabs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering best-in-class work for clients using GMP knowledge and SA360 experience
- Defining campaign delivery plans and promoting innovative concepts
- Mentoring others across the practice and sharing knowledge within the agency
- Working closely with clients to map them on a digital maturity framework and move them forward through technology adoption
ASSUMPTION: This role requires a strong understanding of the GMP stack and SA360, as well as excellent communication and organizational skills. The ideal candidate will have a proven track record of campaign execution and a passion for continuous learning.
📋 Key Responsibilities
✅ Using knowledge of Search Ads 360 and Google Ads to advise clients and deliver highly successful campaigns
✅ Working with clients to map them on a digital maturity framework and move them forward through technology adoption
✅ Proactively identifying opportunities within client accounts and sharing them with clients
✅ Serving as a point of contact for clients on day-to-day tasks and deliverables
✅ Actively contributing to developing best-practice roadmaps for the GMP offering
✅ Mentoring others across the practice and sharing knowledge within the agency
ASSUMPTION: The role requires a balance of technical expertise, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 2+ years of experience in paid search management, with a strong track record of hands-on campaign execution
Required Skills:
- Expertise in Search Ads 360 and Google Ads
- Strong understanding of other digital marketing channels
- Excellent communication, presentation, and data analysis skills
- Strong attention to detail and process-oriented mindset
- Proven ability to manage multiple projects simultaneously
Preferred Skills:
- Experience with Google Marketing Platform (GMP)
- Fluency in Spanish
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Paid Search Manager role in Buenos Aires, the estimated salary range is ARS 150,000 - ARS 250,000 per month. This range may vary depending on experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Learning and development opportunities
- Employee discounts on various services
Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a global media agency specializing in high-performance media planning and buying. They focus on exceptional talent, winning methodologies, and cutting-edge technology to deliver outstanding results for their clients.
Company Size: Brainlabs has 501-1,000 employees worldwide, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Brainlabs was founded in 2012 and has since grown into a leading independent media agency with offices across the globe.
Company Description:
- Brainlabs is a culture-first company, with a set of shared principles, philosophies, and values documented in The Brainlabs Culture Code
- Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology
- They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around their clients
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on culture and continuous development creates an environment that encourages growth and learning.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to take the next step in their career, with the opportunity to grow into a senior management role.
Reporting Structure: The Paid Search Manager reports directly to the Associate Director, GMP and works closely with the GMP team and clients.
Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. The office is located in Buenos Aires, Argentina.
Growth Opportunities:
- Progression to a senior management role within the GMP practice
- Expansion into other areas of the business, such as consultancy or tech
- Opportunities to work on international client accounts and collaborate with global teams
ASSUMPTION: Brainlabs' focus on continuous development and growth creates ample opportunities for career progression within the organization.
🌍 Location & Work Environment
Office Type: Brainlabs' Buenos Aires office is a modern, collaborative workspace with a vibrant and dynamic atmosphere.
Office Location(s): The office is located in Buenos Aires, Argentina.
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its rich cultural heritage, vibrant nightlife, and diverse food scene
- Buenos Aires offers a mix of urban and outdoor activities, with numerous parks, museums, and historical sites
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with occasional flexibility for remote work.
ASSUMPTION: The Buenos Aires office provides a collaborative and engaging work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Skills interview with the GMP team to discuss technical expertise and campaign management experience
- Final interview with the Associate Director, GMP to discuss career goals and fit within the team
Key Assessment Areas:
- Technical expertise in Search Ads 360 and Google Ads
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Highlight relevant experience and achievements in campaign management and optimization
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of successful campaigns and the strategies behind them
- Research Brainlabs' culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Search Ads 360, Google Ads, Campaign Execution, Data Analysis, Reporting, Process Optimization, Technology Adoption, Mentoring, Client Communication, Organizational Skills, Presentation Skills, Attention to Detail, Continuous Learning, Innovation, Consultancy, Project Management
ASSUMPTION: The interview process at Brainlabs is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Search Ads 360
- Google Ads
- Google Marketing Platform (GMP)
- Brainlabs proprietary tech stack
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are primarily focused on paid search management and data analysis, with opportunities to work with additional tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: Delivering outstanding results for clients through exceptional talent, winning methodologies, and cutting-edge technology
- Innovation: Embracing a test-and-learn approach to continuously improve and adapt
- Collaboration: Working together to achieve common goals and support one another's success
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Dynamic: Embracing change and adapting to new challenges and opportunities
- Collaborative: Working closely with team members and clients to achieve shared goals
Self-Assessment Questions:
- How do your personal values align with Brainlabs' core values?
- How have you demonstrated a data-driven approach in your previous roles?
- Can you provide an example of a time when you had to adapt to significant changes in your work environment?
ASSUMPTION: Brainlabs' focus on high-performance and innovation creates a dynamic and fast-paced work environment that requires adaptability and a strong commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Keeping up with the latest trends and best practices in paid search management
- Adapting to changes in client needs and market conditions
- Working with a diverse range of team members and clients, each with their own unique perspectives and priorities
ASSUMPTION: The role of Paid Search Manager at Brainlabs presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other paid search management roles, this position focuses specifically on the Google Marketing Platform (GMP) stack, requiring expertise in Search Ads 360
- Brainlabs' focus on high-performance and innovation creates a more dynamic and fast-paced work environment than some other agencies
- Career progression opportunities at Brainlabs may be more rapid than at larger, more established agencies, due to the company's focus on internal growth and development
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on high-performance and continuous learning.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy for a major retail client, utilizing Search Ads 360 and other GMP tools to optimize performance and drive results
- Conducting a thorough audit of a client's paid search accounts and implementing process improvements to enhance efficiency and effectiveness
- Collaborating with the GMP team to develop and present a strategic roadmap for a client's digital marketing efforts, incorporating innovative new concepts and technologies
ASSUMPTION: The projects and initiatives undertaken in this role will be tailored to the unique needs and goals of each client, with a focus on driving measurable results and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the GMP practice currently, and how can this role help address them?
- How does Brainlabs support the professional development and growth of its team members?
- What opportunities exist for collaboration and knowledge-sharing within the GMP practice and across the broader organization?
- How does Brainlabs approach client communication and relationship-building, and what role will this position play in those efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on paid search management and campaign optimization
- Prepare examples of successful campaigns and the strategies behind them, demonstrating your ability to drive results and adapt to changing market conditions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
