📌 Core Information
🔹 Job Title: Paid Search Manager (Remote in Arizona)
🔹 Company: Rocket Lawyer
🔹 Location: Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Arizona)
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing paid search strategies across Google Ads and Microsoft Ads
- Collaborating cross-functionally with teams such as Product, Finance, Business Intelligence, and Web
- Driving cost-efficient new customer acquisition and profitable growth through paid search investments
- Staying informed about platform changes, industry trends, and evolving SEM best practices
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive meaningful results through paid media.
📋 Key Responsibilities
✅ Lead and optimize Google Ads and Microsoft Ads programs to drive customer acquisition and profitable growth
✅ Develop, manage, and optimize paid search strategies with a focus on membership acquisition, profitable unit economics, and LTV-driven goals
✅ Execute and optimize campaigns across multiple channels in partnership with ad platform partners
✅ Lead the continued exploration and optimization of value-based bidding strategies in partnership with relevant teams
✅ Collaborate with Web and Product teams on SEM landing page optimization initiatives
✅ Monitor daily pacing, performance, and budget allocation to maximize campaign efficiency, scalability, and business impact
✅ Stay informed about platform changes, industry trends, and evolving SEM best practices
ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative, strategic thinking, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, analytics, or a related field (preferred)
Experience: 5-7 years of hands-on marketing experience, with at least 4 years in managing paid search channels (preferably in SaaS or subscription)
Required Skills:
- Proven ability to drive acquisition and revenue growth through SEM strategies
- Deep understanding of Google Ads and Microsoft Ads platforms
- Strong experience with value-based bidding models (e.g., tROAS)
- Excellent analytical skills with strong Excel/Google Sheets proficiency
- Ability to turn performance data into strategic insights
- Familiarity with paid search measurement best practices
Preferred Skills:
ASSUMPTION: A successful candidate will have a proven track record in driving acquisition and revenue growth through SEM strategies, with a strong analytical mindset and a data-driven approach to decision-making.
💰 Compensation & Benefits
Salary Range: $86,496 - $120,000 USD (Actual compensation packages are determined by various factors unique to each candidate)
Benefits:
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to Additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Manager role with the given experience level and location. The actual compensation package may vary based on individual candidate factors.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the Law Practice industry, providing affordable and simple legal services through its online platform.
Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.
Founded: Rocket Lawyer was founded in 2008 and has since helped over 25 million people and organizations obtain legal help at an affordable price.
Company Description:
- Rocket Lawyer believes that everyone deserves access to affordable and simple legal services.
- The company offers a wide range of legal services, including document creation, legal consultations, and attorney access, through its user-friendly online platform.
- Rocket Lawyer is committed to making the law simple and accessible to all.
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: https://www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer's mission and values are centered around accessibility, simplicity, and affordability in legal services, which guides its internal culture and operations.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in paid search management.
Reporting Structure: The Paid Search Manager will report directly to the Head of Performance Marketing and collaborate closely with cross-functional teams.
Work Arrangement: This is a remote role based in Arizona, with the option to work from home full-time.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within the marketing department or other relevant areas of the business.
- Rocket Lawyer's expanding team and growing user base present numerous internal growth prospects.
ASSUMPTION: This role offers ample opportunities for professional growth and development within Rocket Lawyer's dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Arizona, United States
Geographic Context:
- Arizona is a state in the southwestern region of the United States, known for its desert landscapes and warm climate.
- The state is home to several major cities, including Phoenix, Tucson, and Mesa, each offering unique cultural and recreational opportunities.
- Arizona's time zone is Mountain Standard Time (MST), which is one hour behind Eastern Standard Time (EST) and two hours behind Central Standard Time (CST).
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely.
ASSUMPTION: Working remotely in Arizona offers a unique blend of personal and professional flexibility, allowing employees to balance their work and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen
- Criteria Assessment
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Technical proficiency in Google Ads and Microsoft Ads
- Understanding of value-based bidding models
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss specific examples of your SEM strategies, campaign management, and data-driven decision-making processes.
- Research Rocket Lawyer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, SEM Strategies, Data Analysis, Campaign Management, Value-Based Bidding, Landing Page Optimization, Cross-Functional Collaboration, Performance Analysis, Investment Management, Market Trends, Communication Skills, Analytical Skills, Excel Proficiency, SQL
ASSUMPTION: Demonstrating a strong understanding of the role's requirements, relevant industry trends, and Rocket Lawyer's company culture will significantly improve your chances of success in the interview process.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Demand Gen
- YouTube
- Excel/Google Sheets
- SQL (bonus)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of a Paid Search Manager.
👔 Cultural Fit Considerations
Company Values:
- Accessible
- Simple
- Affordable
- Empowering
- Inclusive
Work Style:
- Collaborative and data-driven
- Dynamic and adaptable
- Results-oriented and actionable
- Transparent and open communication
Self-Assessment Questions:
- Do you align with Rocket Lawyer's values, particularly in terms of accessibility, simplicity, and affordability?
- Are you comfortable working in a remote, collaborative, and data-driven environment?
- Do you thrive in a results-oriented and actionable work culture?
ASSUMPTION: Candidates who demonstrate a strong fit with Rocket Lawyer's values and work style are more likely to succeed and contribute effectively to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously may require strong organizational skills and time management.
- Working remotely may present unique challenges in maintaining work-life balance and staying connected to the team.
- Collaborating with cross-functional teams may require strong communication and diplomatic skills to navigate different perspectives and priorities.
- Keeping up with industry trends and platform changes may necessitate continuous learning and adaptation.
ASSUMPTION: Addressing these potential challenges proactively and demonstrating adaptability will be crucial for success in this role.
📈 Similar Roles Comparison
- Compared to other Paid Search Manager roles, this position emphasizes value-based bidding strategies and cross-functional collaboration, which may require additional skills and experience.
- Rocket Lawyer's focus on accessibility, simplicity, and affordability sets it apart from other legal service providers, offering unique opportunities for impact and innovation.
- This role's remote work arrangement may differ from traditional office-based Paid Search Manager positions, providing unique advantages and challenges.
ASSUMPTION: Understanding the unique aspects of this role and how they compare to similar positions will help applicants tailor their applications and prepare for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive SEM strategy to drive customer acquisition and revenue growth for Rocket Lawyer's annual memberships
- Optimizing landing pages and ad creatives to improve conversion rates and reduce cost per acquisition
- Collaborating with the Product team to integrate first-party data into targeting strategies, enhancing campaign performance and efficiency
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Paid Search Manager role at Rocket Lawyer.
❓ Key Questions to Ask During Interview
- How does Rocket Lawyer measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important?
- Can you describe the team structure and dynamics within the Performance Marketing department, and how does the Paid Search Manager role fit into this structure?
- How does Rocket Lawyer support the professional development and growth of its Paid Search Manager?
- What are the most significant challenges facing the Paid Search Manager role in the near future, and how can I contribute to addressing them?
- How does Rocket Lawyer approach diversity, equity, and inclusion in its hiring and internal promotion processes?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding Rocket Lawyer's unique culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic thinking, data-driven approach, and cross-functional collaboration abilities.
- Prepare for the interview process by researching Rocket Lawyer's mission, values, and company culture, as well as industry trends and best practices in paid search management.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and address any lingering questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
