Paid Search Manager (Remote in California)

📌 Core Information

🔹 Job Title: Paid Search Manager (Remote in California)

🔹 Company: Rocket Lawyer

🔹 Location: California, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (California)

🚀 Job Overview

Key aspects of this role include:

• Leading and optimizing Google Ads and Microsoft Ads programs to drive customer acquisition and profitable growth
• Collaborating with cross-functional teams to align paid search strategies with company objectives and financial targets
• Developing, managing, and optimizing paid search strategies with a focus on membership acquisition, profitable unit economics, and LTV-driven goals
• Executing and optimizing campaigns across multiple channels in partnership with agency and ad platform partners
• Continuously exploring and optimizing value-based bidding strategies in partnership with Business Intelligence, Finance, and Product teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve business goals.

📋 Key Responsibilities

✅ Lead and optimize Google Ads and Microsoft Ads programs to drive customer acquisition and profitable growth

✅ Collaborate with cross-functional teams to align paid search strategies with company objectives and financial targets

✅ Develop, manage, and optimize paid search strategies with a focus on membership acquisition, profitable unit economics, and LTV-driven goals

✅ Execute and optimize campaigns across multiple channels in partnership with agency and ad platform partners

✅ Continuously explore and optimize value-based bidding strategies in partnership with Business Intelligence, Finance, and Product teams

✅ Manage a structured SEM test-and-learn agenda across keywords, ads, audiences, landing experiences, and bidding strategies

✅ Stay informed about platform changes, industry trends, and evolving SEM best practices to ensure Rocket Lawyer remains competitive

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple priorities and campaigns in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, analytics, or a related field (preferred)

Experience: 5-7 years of hands-on marketing experience, with 4+ years of experience in managing paid search channels (preferably in SaaS or subscription)

Required Skills:

• Proven ability to drive acquisition and revenue growth through SEM strategies
• Deep understanding of Google Ads and Microsoft Ads platforms
• Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization
• Excellent analytical skills with strong Excel/Google Sheets proficiency
• Ability to turn performance data into strategic insights
• Familiarity with paid search measurement best practices, including attribution models, incrementality testing, and media measurement methodologies
• Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams
• Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment
• Strong written and verbal communication skills

Preferred Skills:

• Experience using SQL

ASSUMPTION: Candidates should have a proven track record of driving results through paid search channels and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $86,496 - $120,000 USD (base salary range by location)

Benefits:

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
• Unlimited PTO
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pre-tax Commuter/Transit Benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation packages are determined by various factors unique to each candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Rocket Lawyer operates in the Law Practice industry, focusing on providing affordable and simple legal services to a wide range of customers.

Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Rocket Lawyer was founded in 2008 and has since helped over 25 million people and organizations obtain the legal help they need.

Company Description:

• Rocket Lawyer believes that everyone deserves affordable and simple legal services
• The company aims to change the way people interact with the law by making it more accessible and user-friendly
• Rocket Lawyer offers a range of legal services, including document creation, attorney consultations, and legal advice
• The company's mission is to empower people and businesses by providing them with the legal help they need at a price they can afford

Company Specialties:

• Step-by-step legal documents
• Rocket Lawyer On Call Attorneys
• Discounted attorney fees
• Making the law simple
• Connecting with a lawyer
• Cloud Services

Company Website: https://www.rocketlawyer.com

ASSUMPTION: Rocket Lawyer's focus on accessibility and simplicity sets it apart in the legal services industry, making it an attractive place to work for individuals passionate about making a difference in people's lives.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing paid search campaigns and collaborating with cross-functional teams.

Reporting Structure: The Paid Search Manager reports directly to the Hiring Manager and works closely with various teams, including Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance.

Work Arrangement: This role is remote and based in California, with the expectation of working standard business hours.

Growth Opportunities:

• As Rocket Lawyer continues to expand its platform and services, there will be opportunities for the Paid Search Manager to grow into more senior roles or take on additional responsibilities
• The company's focus on innovation and continuous improvement provides ample opportunities for professional development
• Working closely with various teams offers the chance to gain exposure to different aspects of the business and contribute to its overall success

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Rocket Lawyer's growth and success while also providing ample room for personal and professional growth.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from Rocket Lawyer's San Francisco headquarters if preferred)

Office Location(s): 182 Howard St, San Francisco, CA 94105, US

Geographic Context:

• California is known for its diverse economy, with a strong focus on technology and innovation
• The San Francisco Bay Area, in particular, is a hub for the tech industry, providing ample opportunities for networking and professional growth
• Rocket Lawyer's remote work arrangement offers flexibility and the opportunity to work from anywhere within California

Work Schedule: Full-time (40 hours per week), with the expectation of working standard business hours and being available for meetings and collaboration with team members in different time zones.

ASSUMPTION: Working remotely requires strong self-motivation, time management skills, and the ability to thrive in a virtual work environment.

💼 Interview & Application Insights

Typical Process:

• Recruiter Phone Screen: A brief call to discuss the role, qualifications, and career goals
• Criteria Assessment: An assessment to evaluate skills and knowledge relevant to the role
• Hiring Manager Interview: A conversation with the Hiring Manager to discuss the role, team dynamics, and cultural fit
• Panel Interviews: Interviews with a panel of team members to assess technical skills, cultural fit, and team dynamics
• Final Interview: A final conversation with senior leadership to discuss the role, company culture, and next steps

Key Assessment Areas:

• Technical skills in paid search management, including Google Ads and Microsoft Ads
• Analytical skills and the ability to turn performance data into strategic insights
• Communication skills, both written and verbal, to effectively collaborate with cross-functional teams
• Cultural fit and alignment with Rocket Lawyer's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your approach to paid search management, value-based bidding, and campaign optimization
• Demonstrate your ability to work effectively with cross-functional teams and manage multiple priorities
• Showcase your understanding of Rocket Lawyer's mission and how your skills and experiences align with the company's goals

ATS Keywords: Paid Search, Google Ads, Microsoft Ads, SEM Strategies, Data Analysis, Value-Based Bidding, Campaign Management, Cross-Functional Collaboration, Performance Analysis, Investment Management, Landing Page Optimization, Marketing Technology, Communication Skills, Analytical Skills, Excel Proficiency, SQL

ASSUMPTION: The interview process at Rocket Lawyer is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Excel/Google Sheets
• SQL (preferred)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Empowering People: Rocket Lawyer is committed to making legal services accessible and affordable for everyone
• Simplifying the Complex: The company strives to make legal processes and documents user-friendly and easy to understand
• Innovation: Rocket Lawyer is dedicated to continuous improvement and finding new ways to serve its customers
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve its goals
• Expertise: Rocket Lawyer values the knowledge and skills of its employees and encourages professional development and growth

Work Style:

• Dynamic and fast-paced: Rocket Lawyer operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
• Data-driven: The company relies on data and analytics to inform decision-making and drive results
• Customer-focused: Rocket Lawyer prioritizes the needs and preferences of its customers, ensuring that its services meet their unique requirements
• Inclusive: The company values diversity and fosters an inclusive work environment where everyone feels valued and respected

Self-Assessment Questions:

• How do your personal values align with Rocket Lawyer's mission to empower people and simplify the law?
• How do you approach working in a dynamic, fast-paced environment, and how do you prioritize your time and resources to manage multiple priorities?
• How do you ensure that your communication style is effective and engaging for both technical and non-technical stakeholders?

ASSUMPTION: Candidates should be prepared to discuss their alignment with Rocket Lawyer's values and work style, as well as their ability to thrive in a dynamic and inclusive work environment.

⚠️ Potential Challenges

• The Paid Search Manager role requires a high degree of autonomy and self-motivation, which may present challenges for individuals who prefer a more structured work environment
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members in a virtual setting
• The fast-paced nature of the role may require the Paid Search Manager to adapt quickly to new tools, technologies, and industry trends
• The competitive nature of the paid search landscape may present challenges in driving customer acquisition and profitable growth

ASSUMPTION: Candidates should be aware of the unique challenges presented by this role and be prepared to address them proactively and effectively.

📈 Similar Roles Comparison

• Paid Search Manager vs. SEM Manager: Both roles focus on paid search management, but the Paid Search Manager role at Rocket Lawyer places a greater emphasis on driving customer acquisition and profitable growth through value-based bidding strategies and cross-functional collaboration
• Industry-specific context: Rocket Lawyer operates in the legal services industry, which presents unique challenges and opportunities compared to other industries
• Career path comparison: The Paid Search Manager role at Rocket Lawyer offers a unique opportunity to grow into more senior roles or take on additional responsibilities as the company continues to expand its platform and services

ASSUMPTION: Candidates should be aware of the unique aspects of this role compared to similar roles in other companies and industries, and be prepared to discuss their fit for the specific requirements and challenges presented.

📝 Sample Projects

• Developing and executing a comprehensive value-based bidding strategy to optimize customer acquisition and LTV-driven goals
• Collaborating with the Web and Product teams to optimize SEM landing pages and improve conversion rates
• Managing a structured SEM test-and-learn agenda to continuously improve campaign performance and drive business impact

ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the company's evolving needs and industry trends. Candidates should be prepared to discuss their approach to project management and their ability to adapt to new challenges and opportunities.

❓ Key Questions to Ask During Interview

• How does Rocket Lawyer measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you describe the team structure and dynamics of the Performance Marketing team, and how does the Paid Search Manager role fit into the overall team strategy?
• How does Rocket Lawyer approach cross-functional collaboration, and what specific examples can you provide of successful teamwork between the Performance Marketing team and other departments?
• What are the most significant challenges facing the Paid Search Manager role in the next 6-12 months, and how can I contribute to addressing them effectively?
• How does Rocket Lawyer support the professional development and growth of its employees, particularly in the Paid Search Manager role?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving results and contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on paid search management, value-based bidding, and campaign optimization
• Prepare for the interview process by researching Rocket Lawyer's mission, values, and industry trends, and be ready to discuss your approach to driving customer acquisition and profitable growth through paid search strategies
• If selected for an interview, be prepared to discuss your ability to work effectively with cross-functional teams and manage multiple priorities in a fast-paced environment
• Follow up with the recruiter after each interview to express your interest in the role and ask any questions you may have about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.