📌 Core Information
🔹 Job Title: Paid Search Manager (Remote in Colorado)
🔹 Company: Rocket Lawyer
🔹 Location: Colorado, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Colorado)
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing paid search strategies across Google Ads and Microsoft Ads
- Collaborating cross-functionally with teams to align paid search initiatives with company objectives
- Driving customer acquisition and profitable growth through SEM strategies
- Analyzing performance data and turning insights into effective campaign optimizations
- Managing daily pacing, performance, and budget allocation to maximize campaign efficiency
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to drive results through paid media channels.
📋 Key Responsibilities
✅ Lead and optimize Google Ads and Microsoft Ads programs to drive customer acquisition and profitable growth
✅ Develop, manage, and optimize paid search strategies with a focus on membership acquisition, profitable unit economics, and LTV-driven goals
✅ Execute and optimize campaigns across multiple channels, aligning with the Rocket Lawyer marketing calendar
✅ Lead the continued exploration and optimization of value-based bidding strategies in partnership with relevant teams
✅ Collaborate with Web and Product teams on SEM landing page optimization initiatives
✅ Partner with cross-functional teams to ensure paid search plans are tightly aligned to growth targets, budget forecasts, and marketing roadmaps
✅ Own reporting and insights generation on campaign performance, investment efficiency, and business impact
✅ Monitor daily pacing, performance, and budget allocation to maximize campaign efficiency, scalability, and business impact
✅ Manage a structured SEM test-and-learn agenda across keywords, ads, audiences, landing experiences, and bidding strategies
✅ Stay informed about platform changes, industry trends, and evolving SEM best practices
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven optimization to maximize ROI and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, analytics, or a related field (preferred)
Experience: 5-7 years of hands-on marketing experience, with 4+ years managing paid search channels (preferably in SaaS or subscription)
Required Skills:
- Proven ability to drive acquisition and revenue growth through SEM strategies
- Deep understanding of Google Ads and Microsoft Ads platforms
- Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization
- Excellent analytical skills with strong Excel/Google Sheets proficiency
- Ability to turn performance data into strategic insights and effective campaign optimizations
- Familiarity with paid search measurement best practices, including attribution models, incrementality testing, and media measurement methodologies
- Experience utilizing first-party data to improve targeting accuracy and move high-intent users through the marketing funnel
- Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment
- Strong written and verbal communication skills
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in paid search management, with a proven track record of driving results through SEM strategies.
💰 Compensation & Benefits
Salary Range: $86,496 - $120,000 USD (actual compensation packages determined by various factors unique to each candidate)
Benefits:
- Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role with remote work arrangements. The actual compensation package may vary depending on the candidate's unique qualifications and the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the Law Practice industry, focusing on providing affordable and simple legal services to a wide range of clients.
Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.
Founded: Rocket Lawyer was founded in 2008 and has since grown to help over 25 million people and organizations obtain the legal help they need.
Company Description:
- Rocket Lawyer believes that everyone deserves affordable and simple legal services
- The company offers a wide range of legal services, including step-by-step legal documents, access to on-call attorneys, discounted attorney fees, and more
- Rocket Lawyer is committed to making the law simple and accessible to all
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer's mission and values are centered around accessibility, simplicity, and empowerment, reflected in its commitment to providing affordable legal services to a broad range of clients.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The Paid Search Manager will report directly to the Performance Marketing team and collaborate closely with cross-functional teams, including Product, Finance, Business Intelligence, and Web.
Work Arrangement: This role is remote and based solely in Colorado, with no office days required.
Growth Opportunities:
- As Rocket Lawyer continues to expand its platform and capture audiences worldwide, there will be ample opportunities for the Paid Search Manager to grow and take on new challenges
- This role offers the chance to work closely with various teams, gaining exposure to different aspects of the business and potentially leading to internal promotions or career transitions
ASSUMPTION: The Paid Search Manager role at Rocket Lawyer presents a unique opportunity for career growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Remote (Colorado)
Office Location(s): Colorado, United States
Geographic Context:
- Colorado offers a high quality of life, with a mix of urban and outdoor recreational opportunities
- The state is known for its natural beauty, with numerous national parks, ski resorts, and outdoor activities
- Colorado is also home to a thriving tech industry, with a strong focus on innovation and collaboration
Work Schedule: Full-time (40 hours per week), with flexible hours and unlimited PTO
ASSUMPTION: Working remotely in Colorado offers a unique blend of natural beauty, outdoor recreation, and a vibrant tech industry, providing an ideal work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen
- Criteria Assessment
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Technical proficiency in Google Ads and Microsoft Ads
- Understanding of value-based bidding models and conversion value optimization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to paid search strategy, campaign management, and data-driven optimization
- Demonstrate your ability to work collaboratively with cross-functional teams and align paid search initiatives with company objectives
- Showcase your understanding of Rocket Lawyer's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Paid Search, SEM, Google Ads, Microsoft Ads, Value-Based Bidding, Data Analysis, Campaign Management, Cross-Functional Collaboration, Performance Analysis, Budget Management, Landing Page Optimization, Strategic Thinking, Communication Skills, Marketing Technology, SQL
ASSUMPTION: The interview process for the Paid Search Manager role at Rocket Lawyer will focus on assessing the candidate's strategic thinking, data analysis skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Analytics
- Excel/Google Sheets
- SQL (bonus)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Paid Search Manager will utilize a variety of tools and technologies to optimize campaigns, analyze performance data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Accessible: Rocket Lawyer strives to make legal services affordable and simple for everyone
- Empowering: The company aims to empower its users by providing them with the legal help they need
- Innovative: Rocket Lawyer is committed to continuous improvement and innovation in its services and platforms
Work Style:
- Collaborative: Rocket Lawyer fosters a collaborative work environment, with teams working closely together to achieve common goals
- Dynamic: The company is growing and expanding, offering opportunities for career growth and development
- Data-driven: Rocket Lawyer relies on data and analytics to inform its decision-making processes
Self-Assessment Questions:
- Do you align with Rocket Lawyer's mission to make legal services affordable and simple for everyone?
- Are you comfortable working in a dynamic, collaborative, and data-driven environment?
- Do you have a proven track record of driving results through paid search strategies and data-driven optimizations?
ASSUMPTION: The ideal candidate for the Paid Search Manager role at Rocket Lawyer will share the company's commitment to accessibility, innovation, and empowerment, and thrive in a dynamic, collaborative, and data-driven work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities in a fast-paced environment may require strong organizational skills and time management
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
- Collaborating with cross-functional teams may require strong communication and interpersonal skills to ensure effective collaboration and alignment with company objectives
- Keeping up-to-date with platform changes, industry trends, and evolving SEM best practices may demand continuous learning and adaptation
ASSUMPTION: The Paid Search Manager role at Rocket Lawyer presents unique challenges that require strong organizational skills, adaptability, and effective communication to succeed.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Paid Search Manager position at Rocket Lawyer places a greater emphasis on data analysis, strategic thinking, and campaign optimization to drive business growth through SEM strategies
- In the legal tech industry, Rocket Lawyer's focus on accessibility and simplicity sets it apart from competitors, offering a unique value proposition for both clients and employees
- Career progression in this role may lead to opportunities in marketing leadership, data analysis, or other related fields, depending on the candidate's interests and skills
ASSUMPTION: The Paid Search Manager role at Rocket Lawyer offers a unique blend of strategic, data-driven, and collaborative responsibilities, setting it apart from similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a comprehensive value-based bidding strategy to optimize LTV and drive profitable growth
- Collaborating with the Web team to optimize SEM landing pages and improve conversion rates through structured A/B tests
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization, and presenting findings to stakeholders
ASSUMPTION: The Paid Search Manager role at Rocket Lawyer involves a range of projects that require strategic thinking, data analysis, and effective communication to drive results through paid media channels.
❓ Key Questions to Ask During Interview
- How does Rocket Lawyer approach value-based bidding strategies, and what are the key challenges and opportunities in implementing them?
- Can you describe the team structure and dynamics within the Performance Marketing department, and how does the Paid Search Manager role fit into this structure?
- How does Rocket Lawyer measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important to track?
- What are the most significant challenges facing the Paid Search Manager role in the next 1-2 years, and how can I contribute to addressing them?
- How does Rocket Lawyer support the professional development and growth of its employees, particularly in the marketing department?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving results for Rocket Lawyer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Rocket Lawyer's mission, values, and industry trends
- Be ready to discuss your approach to paid search strategy, campaign management, and data-driven optimization
- Follow up with the hiring manager within 48 hours after the final interview, expressing your enthusiasm for the role and addressing any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
