Paid Search Manager (Remote in Utah)

📌 Core Information

🔹 Job Title: Paid Search Manager (Remote in Utah)

🔹 Company: Rocket Lawyer

🔹 Location: Utah, United States

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Utah)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing paid search strategies across Google Ads and Microsoft Ads
• Optimizing campaigns for cost-efficient new customer acquisition and profitable growth
• Collaborating with cross-functional teams to align paid search initiatives with company objectives
• Analyzing performance data to drive strategic decisions and improve campaign efficiency
• Staying informed about platform changes, industry trends, and best practices

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive meaningful results through paid media.

📋 Key Responsibilities

✅ Develop, manage, and optimize paid search strategies across Google Ads and Microsoft Ads with a focus on membership acquisition, profitable unit economics, and LTV-driven goals

✅ Execute and optimize campaigns across multiple channels in partnership with agency and ad platform partners, aligning with the Rocket Lawyer marketing calendar

✅ Lead the continued exploration and optimization of value-based bidding strategies in partnership with Business Intelligence, Finance, and Product teams

✅ Collaborate with Web and Product teams on SEM landing page optimization initiatives, including structured A/B tests

✅ Partner with Product, Finance, and BI teams to ensure paid search plans are tightly aligned to growth targets, budget forecasts, and marketing roadmaps

✅ Own reporting and insights generation on campaign performance, investment efficiency, and business impact, providing regular updates to leadership

✅ Monitor daily pacing, performance, and budget allocation to maximize campaign efficiency, scalability, and business impact

✅ Manage a structured SEM test-and-learn agenda across keywords, ads, audiences, landing experiences, and bidding strategies

✅ Stay informed about platform changes, industry trends, and evolving SEM best practices

ASSUMPION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven analysis to maximize the impact of paid search efforts on business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, analytics, or a related field (or equivalent experience)

Experience: 5-7 years of hands-on marketing experience, with 4+ years of experience in managing paid search channels (preferably in SaaS or subscription)

Required Skills:

• Proven ability to drive acquisition and revenue growth through SEM strategies
• Deep understanding of Google Ads and Microsoft Ads platforms
• Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization
• Excellent analytical skills with strong Excel/Google Sheets proficiency
• Ability to turn performance data into strategic insights
• Familiarity with paid search measurement best practices
• Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams
• Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment
• Strong written and verbal communication skills

Preferred Skills:

• Experience using SQL

ASSUMPTION: The ideal candidate will have a strong background in paid search management, with a proven track record of driving results through data-driven strategies and effective cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: $86,496 - $120,000 USD (based on location)

Benefits:

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
• Unlimited PTO
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to Additional Mental Health & Wellbeing resources
• Pre-tax Commuter/Transit Benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for the role, experience level, and location. The actual compensation package may vary based on individual candidate qualifications and interview performance.

📌 Applicant Insights

🔍 Company Context

Industry: Rocket Lawyer operates in the legal services industry, focusing on providing affordable and simple legal services to a wide range of individuals and businesses.

Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: Rocket Lawyer was founded in 2008 and has since grown to help over 25 million people and organizations obtain the legal help they need.

Company Description:

• At Rocket Lawyer, we believe everyone deserves affordable and simple legal services.
• Our laws should protect and empower, but for too many of us, the law is out of reach due to high costs and complexity.
• So, we’re changing things. Since 2008, we’ve helped over 25 million people and organizations obtain the legal help they need, at a price they can afford.

Company Specialties:

• Step-by-step legal documents
• Rocket Lawyer On Call Attorneys
• Discounted attorney fees
• Making the law simple
• Connecting with a lawyer
• Cloud Services

Company Website: https://www.rocketlawyer.com

ASSUMPTION: Rocket Lawyer’s mission and values are centered around accessibility, simplicity, and empowerment, reflecting in its company culture and approach to legal services.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with opportunities for growth and leadership within the marketing team.

Reporting Structure: The Paid Search Manager will report directly to the Senior Marketing Manager and collaborate closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance.

Work Arrangement: This role is remote, with the expectation of being based in Utah. Occasional travel may be required for team meetings and events.

Growth Opportunities:

• Expanding the paid search team and taking on additional responsibilities as the business grows
• Transitioning into a leadership role within the marketing team or exploring other opportunities within the organization
• Developing expertise in additional marketing channels and strategies

ASSUMPTION: Rocket Lawyer’s growth trajectory presents numerous opportunities for career advancement and professional development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Remote (Utah)

Office Location(s): Utah, United States

Geographic Context:

• Utah is known for its beautiful landscapes, outdoor recreation opportunities, and family-friendly communities.
• The state offers a lower cost of living compared to many other major metropolitan areas in the United States.
• Utah is home to a growing tech industry, with numerous startups and established companies offering remote work opportunities.

Work Schedule: Full-time (40 hours per week), with flexible hours and unlimited PTO to support work-life balance.

ASSUMPTION: Working remotely in Utah offers a unique blend of natural beauty, affordability, and a thriving tech industry, providing an attractive work-life balance for professionals.

💼 Interview & Application Insights

Typical Process:

• Recruiter Phone Screen
• Criteria Assessment
• Hiring Manager Interview
• Panel Interviews
• Final Interview

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Domain knowledge in paid search management and marketing technology
• Cultural fit and alignment with Rocket Lawyer’s mission and values

Application Tips:

• Highlight your relevant experience and achievements in paid search management, with a focus on driving results and optimizing campaigns.
• Demonstrate your ability to analyze data and turn insights into actionable strategies.
• Tailor your resume and cover letter to emphasize your qualifications for this specific role and company.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and cultural fit.
• Research Rocket Lawyer’s mission, values, and company culture to show your enthusiasm and alignment with the organization.

ATS Keywords: Paid Search, SEM, Google Ads, Microsoft Ads, Value-Based Bidding, Campaign Management, Data Analysis, Marketing Technology, Cross-Functional Collaboration, Performance Analysis, Strategic Planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, analytical skills, and cultural fit, with a strong emphasis on relevant experience in paid search management.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Google Analytics
• Excel/Google Sheets
• SQL (bonus)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a strong emphasis on Google Ads and Microsoft Ads platforms.

👔 Cultural Fit Considerations

Company Values:

• Empowering people
• Making the law simple
• Accessible and affordable
• Collaborative and inclusive
• Continuously learning and improving

Work Style:

• Data-driven and analytical
• Strategic and proactive
• Collaborative and communicative
• Adaptable and resilient
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with Rocket Lawyer’s mission to make the law simple and accessible?
• Describe a time when you used data to drive a strategic decision and improve results in a paid search campaign.
• How do you approach collaborating with cross-functional teams to ensure paid search initiatives support company objectives?
• How do you stay informed about platform changes, industry trends, and best practices in paid search management?

ASSUMPTION: Candidates who demonstrate a strong alignment with Rocket Lawyer’s values, a data-driven and strategic approach to paid search management, and effective collaboration skills will be well-suited to this role.

⚠️ Potential Challenges

• Managing a large budget and ensuring cost-efficient customer acquisition
• Keeping up with frequent platform changes and updates in Google Ads and Microsoft Ads
• Balancing short-term performance optimization with long-term strategic planning
• Collaborating effectively with cross-functional teams and stakeholders with varying priorities and goals
• Working remotely and maintaining productivity and engagement in a virtual work environment

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving and collaboration.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on paid search strategies and optimization, with a strong emphasis on data-driven decision-making.
• While the role is remote, it may require occasional travel for team meetings and events, unlike fully remote positions.
• Career progression in this role may involve expanding the paid search team, taking on additional responsibilities, or exploring leadership opportunities within the marketing team or the broader organization.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and data-driven analysis, with opportunities for growth and development within a dynamic and collaborative work environment.

📝 Sample Projects

• Developing and executing a comprehensive value-based bidding strategy to optimize LTV and ROAS for key business lines
• Collaborating with the Web team to A/B test landing pages and optimize conversion rates for paid search traffic
• Partnering with the Product team to integrate first-party data into paid search targeting and improve user experience
• Analyzing campaign performance data to identify trends, optimize bidding strategies, and maximize ROI

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Paid Search Manager role at Rocket Lawyer.

❓ Key Questions to Ask During Interview

• How does Rocket Lawyer support the professional development and growth of its marketing team members?
• Can you describe the current paid search team structure and how this role fits within the organization?
• How does Rocket Lawyer approach cross-functional collaboration and alignment with company objectives?
• What are the most significant challenges facing the paid search team in the next 12-24 months, and how can this role address them?
• How does Rocket Lawyer measure the success of its paid search initiatives, and what key performance indicators (KPIs) are most important to track?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the organization’s priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for interviews by researching Rocket Lawyer’s mission, values, and company culture, and practicing your responses to behavioral and situational interview questions
• Follow up with the hiring manager after your interview to express your enthusiasm and reiterate your qualifications for the role
• If you receive an offer, carefully review the compensation package and benefits, and negotiate as needed to ensure it aligns with your expectations and industry standards

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.