Paid Search - Marketing Coordinator

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📌 Core Information

🔹 Job Title: Paid Search - Marketing Coordinator

🔹 Company: DoorDash Mexico

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: 💸 Paid Advertising (PPC, SEM)

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading acquisition programs across the US, Canada, Australia, and New Zealand.
• Testing and implementing marketing technologies with partners like Google and Apple.
• Being among the first marketing hires in the Mexico City office.
• Potential for significant career growth as the Consumer Growth team expands.

ASSUMPTION: The role involves significant collaboration with international teams, requiring strong communication skills and a flexible mindset for working across different time zones and markets given the geographic spread.

📋 Key Responsibilities

✅ Manage the performance of media channels across multiple countries.

✅ Oversee a multi-million dollar digital budget.

✅ Collaborate with partners like Google and TikTok to optimize campaigns.

✅ Conduct A/B creative tests, incrementality tests, and bidding algo tests.

✅ Monitor metrics like budget pacing, cost per acquisition, and LTV proxies.

✅ Maintain cross-functional collaboration to achieve team goals.

ASSUMPTION: The role seems highly analytical and data-driven, requiring a candidate comfortable with performance metrics and experimental design.

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years in performance marketing

Required Skills:

• Proficiency in English
• Experience in media buying and optimization
• Strong skills in data analysis and familiarity with CPA, CPC, LTV

Preferred Skills:

• Experience with Web & App Tracking/Attribution
• Knowledge of SQL

ASSUMPTION: The role is highly technical, demanding strong analytical and quantitative skills, possibly seeking candidates with a background in marketing analytics or data science.

💰 Compensation & Benefits

Salary Range: Not specified; market competitive for Mexico City given the high level of responsibility

Benefits:

• Comprehensive health and wellness benefits
• Career development opportunities
• Employee discounts on services

Working Hours: 40 hours per week, with possible need for flexibility

ASSUMPTION: The benefits package appears standard for a rapidly growing technology company, emphasizing career growth and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: Over 10,001 employees, indicating a large organizational structure with diverse opportunities

Founded: Not specified

Company Description:

• Empowers local economies through technology and logistics
• Innovation-driven, with a focus on broad service delivery beyond food
• Supports a broad audience including Dashers, merchants, and consumers

Company Specialties:

• Local Logistics
• Restaurant Delivery
• On-Demand Delivery

Company Website: https://careersatdoordash.com/

ASSUMPTION: DoorDash's large size and rapid growth suggest substantial resources and support for new initiatives, but also a fast-paced and constantly evolving work environment.

📊 Role Analysis

Career Level: Mid-level to Senior, reflecting the need for autonomy and leadership within the team

Reporting Structure: Reports to the Manager, Consumer Performance Marketing

Work Arrangement: On-site

Growth Opportunities:

• Early team member status in Mexico City offers leadership potential
• Access to international markets and campaigns provides broad exposure
• Opportunity to work with cutting-edge marketing technologies

ASSUMPTION: Opportunities for advancement are strong, given the nascent stage of the team in Mexico City and its expansion plans.

🌍 Location & Work Environment

Office Type: Likely open plan, fostering collaboration

Office Location(s): Mexico City, MX

Geographic Context:

• Located in the heart of one of Latin America's largest cities
• Offers exposure to a vibrant local market
• Potential for network growth with international teams

Work Schedule: Standard work hours with potential for flexibility

ASSUMPTION: Given the role's international focus, flexibility in scheduling may be beneficial to coordinate with overseas teams.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical and skills assessment
• Interviews with stakeholders and hiring managers

Key Assessment Areas:

• Proficiency in marketing platforms and tools
• Analytic competency and problem-solving
• Cultural fit with company values

Application Tips:

• Highlight global campaign management experience
• Showcase analytical projects and data proficiency
• Emphasize adaptability to a dynamic, growing environment

ATS Keywords: Performance Marketing, SEM, CPA, CPC, Analytics, Data-Driven

ASSUMPTION: The interview process is likely rigorous, focusing on both technical skills and cultural alignment due to DoorDash's inclusive and innovative values.

🛠️ Tools & Technologies

• Google Ads
• Facebook Marketing
• App Tracking technologies

ASSUMPTION: Candidates are expected to have prior exposure to these platforms, ensuring seamless integration into the role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Focus on innovation and growth
• Empowering local communities

Work Style:

• Collaborative and team-oriented
• Adaptable to rapidly changing environments
• Engagement in continuous learning and development

Self-Assessment Questions:

• Am I comfortable working in a startup-like atmosphere within a large organization?
• Do I have strong cross-cultural communication skills?
• Am I committed to diversity and innovation?

ASSUMPTION: Success in this role would likely require a candidate comfortable with a fast-paced, growth-driven culture where innovation is valued.

⚠️ Potential Challenges

• Managing multi-country campaigns with different regulations and market nuances
• Balancing budget optimization across diverse platforms
• Keeping pace with rapidly developing marketing technologies
• Integrating into a new and expanding team in a dynamic environment

ASSUMPTION: The diverse market responsibilities and ambitious growth expectations could present challenges in balancing priorities effectively.

📈 Similar Roles Comparison

• Offers broader geographic responsibility than typical marketing coordinator roles
• Increased exposure to multi-channel and multi-market dynamics
• Greater emphasis on strategic partnerships with global tech giants

ASSUMPTION: This role is likely more dynamic and complex than similar positions, offering potentially richer career development prospects.

📝 Sample Projects

• Launching a cross-channel campaign specific to a North American target audience
• A/B testing new app features through paid search channels
• Collaborating with Google to implement a novel bidding algorithm

ASSUMPTION: These projects suggest a focus on innovative and data-backed marketing strategies, leveraging partnership insights.

❓ Key Questions to Ask During Interview

• What opportunities exist for cross-team collaboration?
• How does DoorDash support employee career growth in this area?
• What are the biggest challenges facing the Consumer Growth team currently?
• Can you describe the team dynamic in the new Mexico City office?
• What is the vision for DoorDash's marketing strategy over the next 5 years?

ASSUMPTION: These questions are designed to assess the company's support structures and strategic direction, helping candidates gauge long-term alignment and potential growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio of past marketing campaigns and results
• Update your resume highlighting relevant SEM and analytical experience
• Research DoorDash's market position and recent marketing initiatives
• Practice discussing data-driven results in a clear and succinct manner during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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