📌 Core Information
🔹 Job Title: Paid Search Marketing Manager
🔹 Company: Cleo
🔹 Location: London, UK
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Scaling paid acquisition efforts across multiple channels
- Collaborating with cross-functional teams to drive user acquisition
- Managing day-to-day operations and optimizations for Paid Search
- Leading projects such as landing page experiments and new channel launches
- Analyzing performance data and communicating results to stakeholders
ASSUMPTION: This role requires a strategic, data-savvy individual with a proven track record in managing paid search campaigns, preferably in a B2C mobile/app-first company within the finance vertical.
📋 Key Responsibilities
✅ Manage day-to-day operations across Paid Search, handling creative testing, optimizations, reporting, and innovation
✅ Continuously test and refine campaigns, strategies, and creatives to maximize volume and minimize cost
✅ Lead initiatives like landing page experiments and new channel launches
✅ Own performance reporting for your channel, understanding trends, and clearly communicating results
ASSUMPTION: The ideal candidate will have a strong background in paid search management, with experience in creative testing, optimization, and analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years managing paid search for a B2C business or agency, preferably in a mobile/app-first company within the finance vertical
Required Skills:
- Proven ability to collaborate closely across creative and analytical teams to create marketing that grabs attention and delivers high performance
- Good analytical skills for someone of their experience, with the ability to deliver clear reporting and develop actionable insights
- Familiarity with SQL and data analysis tools
- Strong problem-solving skills and high drive
Preferred Skills:
- Experience working in a fast-growing tech startup
- Familiarity with the finance vertical and its unique challenges
- Ability to work effectively in a hybrid or remote work environment
ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: £52,000 - £72,000 per year, depending on experience
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Work at one of the fastest-growing tech startups, backed by top VC firms
- Clear progression plan with opportunities for growth and leadership
- Flexibility and work-life balance, with remote work options
- Generous benefits package, including private medical insurance, enhanced parental leave, and a 1-month paid sabbatical after 4 years
Working Hours: Full-time, with flexible hours and the option to work remotely for most of the week
ASSUMPTION: The salary range provided is based on Cleo's public progression framework and salary bandings. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on AI-driven personal finance and financial well-being
Company Size: 201-500 employees, with a fast-growing team and a strong presence in the UK and US
Founded: 2016, with a mission to change the world's relationship with money and improve financial well-being for the 99%
Company Description:
- Cleo is an AI-powered personal finance assistant that helps users improve their financial health through personalized insights, savings tools, and humor
- The company aims to make financial well-being accessible to everyone, regardless of their background or income
- Cleo is committed to inclusive and unbiased financial growth for all, with a focus on simplicity and dropping the BS in personal finance
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: https://www.meetcleo.com
ASSUMPTION: Cleo is a mission-driven company that values innovation, collaboration, and a culture of stepping up. They prioritize giving their people a voice and treating them as humans first, employees second.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Growth Team Lead and collaborates with cross-functional teams, including creative, data, product, and other growth teams
Work Arrangement: Hybrid, with one day per week in the office (London) and the option to work remotely for the rest of the week
Growth Opportunities:
- Progression to a senior role within the growth team or leadership position within the company
- Expanding responsibilities to include additional channels or teams as Cleo continues to grow
- Opportunities to work on special projects and initiatives that align with the company's mission and values
ASSUMPTION: Cleo values internal mobility and encourages employees to explore different roles and opportunities within the company as they grow and develop.
🌍 Location & Work Environment
Office Type: Hybrid, with a beautiful office located in London and remote work options for the rest of the week
Office Location(s): 56 Shoreditch High St, Unit 2.10, Tea Building, London, England E1 6JJ, GB
Geographic Context:
- London, UK: A vibrant, multicultural city with a thriving tech scene and a strong presence of financial institutions
- Remote work: Cleo offers flexible remote work options, allowing employees to work from anywhere with a reliable internet connection
- Global presence: Cleo has users in the US and is expanding its reach to provide value and make an impact on a global scale
Work Schedule: Full-time, with flexible hours and the option to work remotely for most of the week
ASSUMPTION: Cleo's hybrid work environment allows employees to balance the benefits of in-person collaboration and the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Growth Team Lead
- On-site or virtual interview with the Growth Team and other stakeholders
- Final interview with a member of the executive team
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Cultural fit and alignment with Cleo's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to paid search management, campaign optimization, and data analysis
- Demonstrate your understanding of Cleo's mission and how your work will contribute to its success
- Showcase your ability to work effectively in a hybrid or remote work environment
ATS Keywords: Paid Search, Marketing Manager, User Acquisition, Campaign Optimization, Data Analysis, SQL, Hybrid Work, Remote Work, AI, Fintech, Personal Finance
ASSUMPTION: Cleo's interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Excel or Google Sheets
- SQL
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with relevant paid search management tools and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Cleo values simplicity in its products, communication, and work processes
- Humor: Cleo uses humor to make financial well-being more accessible and engaging
- Inclusivity: Cleo is committed to creating a diverse, equitable, and inclusive work environment
Work Style:
- Collaborative: Cleo values a culture of stepping up and working together to achieve its mission
- Adaptable: Cleo is a fast-growing startup that requires employees to be flexible and adaptable to change
- Data-driven: Cleo uses data to inform its decisions and continuously improve its products and services
Self-Assessment Questions:
- How do you incorporate simplicity and humor into your marketing strategies?
- How do you approach working collaboratively with cross-functional teams?
- How do you stay adaptable and responsive to changes in the market or within the company?
ASSUMPTION: Cleo's culture is built on a foundation of inclusivity, collaboration, and a shared commitment to its mission. Candidates should be prepared to demonstrate their alignment with these values and work styles.
⚠️ Potential Challenges
- Managing a high volume of campaigns and data points across multiple channels
- Balancing the need for data-driven decision-making with the need for quick, agile action
- Working effectively in a hybrid or remote work environment, with limited in-person collaboration
- Adapting to changes in the market, user behavior, or company priorities
ASSUMPTION: These challenges are inherent to the role and the fast-paced, dynamic nature of Cleo's growth and expansion.
📈 Similar Roles Comparison
- Paid Search Marketing Manager (Cleo) vs. Senior SEM Manager (Google): Cleo's role requires a greater focus on collaboration, innovation, and adaptability, while Google's role may offer more structured processes and resources
- Paid Search Marketing Manager (Cleo) vs. PPC Manager (Agency): Cleo's role offers more strategic and long-term focus, while agency roles may require more short-term campaign management and client-facing responsibilities
- Career path: This role offers opportunities for growth and leadership within Cleo, with the potential to expand responsibilities or take on new challenges as the company continues to grow
ASSUMPTION: Cleo's role offers a unique blend of strategic, data-driven marketing and a strong focus on innovation and adaptability, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search strategy to drive user acquisition and achieve specific KPIs
- Collaborating with the creative team to develop and test new ad copy and visuals, optimizing campaigns based on performance data
- Analyzing and reporting on Paid Search performance, identifying trends, and making data-driven recommendations to improve results
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- How does Cleo measure the success of its Paid Search campaigns, and how can I contribute to improving those metrics?
- What are the biggest challenges facing the Paid Search team currently, and how can I help address them?
- How does Cleo support the professional development and growth of its employees, particularly within the growth team?
- What are the most important qualities and skills for someone to succeed in this role, and how can I demonstrate those qualities during the interview process?
- How does Cleo balance the need for data-driven decision-making with the need for quick, agile action in a fast-growing startup environment?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cleo AI job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Cleo's mission, values, and products, and by practicing your responses to common interview questions
- Follow up with the hiring team after your interview to express your interest and reiterate your qualifications for the role
- If selected for the final interview, be prepared to discuss your approach to paid search management, campaign optimization, and data analysis, as well as your alignment with Cleo's mission and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
