📌 Core Information
🔹 Job Title: Paid Search Marketing Manager, Amazon Music
🔹 Company: Amazon
🔹 Location: Multiple locations (Culver City, CA; Seattle, WA; New York, NY; San Francisco, CA)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (multiple locations)
🚀 Job Overview
Key aspects of this role include:
- Driving worldwide customer acquisition for Amazon Music through Paid Search marketing
- Defining, executing, and measuring Paid Search marketing strategies to achieve scalable growth
- Collaborating with international stakeholders and cross-functional teams to support product launches and growth initiatives
- Optimizing SEM performance through data analysis, testing, and process development
- Building and launching acquisition campaigns, including support for new product features
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and collaboration skills to drive successful Paid Search marketing campaigns across multiple markets.
📋 Key Responsibilities
✅ Manage Paid Search campaign execution for Amazon Music across multiple worldwide markets
✅ Execute campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets
✅ Audit and update existing data pipelines in collaboration with Business Intelligence and Tech teams to ensure high data quality
✅ Launch new campaigns to support new product features (e.g., Podcast, Audiobooks)
✅ Develop strategy for channel growth in emerging markets
✅ Derive critical insights from data and synthesize recommendations to improve campaign performance
✅ Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime, and Amazon Music Free
✅ Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision-making, and hands-on campaign management to drive successful Paid Search marketing results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in Paid Search marketing, with a focus on SEM and campaign optimization
Required Skills:
- Proven experience in Paid Search campaign management and optimization
- Strong data analysis skills and proficiency in Excel
- Excellent communication and collaboration skills
- Ability to work effectively with cross-functional teams and international stakeholders
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience with Amazon Advertising Platform (AAP) or similar platforms
- Familiarity with Amazon Music or other music streaming services
- Experience working in a global or matrix organization
ASSUMPTION: The ideal candidate will have a strong background in Paid Search marketing, with a proven track record of driving successful campaigns and optimizing SEM performance.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Marketing Manager role, with adjustments for experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (large enterprise)
Founded: 1994 (as an online bookstore, expanded to offer a wide range of products and services)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, digital content and streaming, cloud computing, and artificial intelligence
- Amazon is known for its innovative culture, focus on customer experience, and commitment to sustainability
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
- Technology
- Streaming services
- Cloud computing
- Artificial intelligence
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Amazon Music Paid Search team and collaborates with various cross-functional teams and international stakeholders
Work Arrangement: On-site (multiple locations) with flexible scheduling and remote work options available
Growth Opportunities:
- Advancement to senior marketing or management roles within Amazon Music or other business units
- Expansion of responsibilities to include additional marketing channels or regions
- Potential to work on high-impact projects or initiatives that drive significant business growth
ASSUMPTION: This role offers numerous opportunities for career growth and development within Amazon's large and diverse organization.
🌍 Location & Work Environment
Office Type: Multiple office locations (Culver City, CA; Seattle, WA; New York, NY; San Francisco, CA)
Office Location(s): See above
Geographic Context:
- Culver City, CA: Suburban area near Los Angeles with a mix of urban and suburban amenities
- Seattle, WA: Urban area with a strong tech industry, known for its rainy weather and outdoor activities
- New York, NY: Urban area with a fast-paced, competitive job market and numerous cultural attractions
- San Francisco, CA: Urban area known for its tech industry, diverse culture, and high cost of living
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options available
ASSUMPTION: The office locations for this role offer a mix of urban and suburban environments, with access to various amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Paid Search marketing expertise and experience
- Data analysis and optimization skills
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
- Problem-solving and strategic thinking abilities
Application Tips:
- Highlight relevant Paid Search marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and alignment with Amazon's mission and values
- Prepare for behavioral and situational interview questions that assess your marketing skills and problem-solving abilities
- Research Amazon's business and industry trends to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Paid Search, SEM, campaign management, optimization, data analysis, marketing strategy, customer acquisition, Amazon Music, global marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's Paid Search marketing expertise, data analysis skills, and cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AAP)
- Google Ads (formerly Google AdWords)
- Microsoft Advertising (formerly Bing Ads)
- Facebook Ads
- LinkedIn Ads
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The tools and technologies listed are commonly used in Paid Search marketing roles and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Ownership
- Insist on the highest standards
- Think big
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think long-term
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and entrepreneurial
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving successful Paid Search marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you thrive on data analysis and optimization to improve campaign performance?
- Are you passionate about customer acquisition and driving business growth through marketing?
- Do you align with Amazon's leadership principles and company values?
ASSUMPTION: Candidates who demonstrate a strong fit with Amazon's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple Paid Search campaigns across various worldwide markets
- Optimizing campaign performance in a dynamic and competitive landscape
- Collaborating effectively with international stakeholders and cross-functional teams
- Keeping up with industry trends and best practices in Paid Search marketing
- Balancing strategic planning with hands-on campaign management
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Paid Search Marketing Manager (Amazon Music) vs. Senior SEM Specialist (Google):
- Amazon Music role focuses on driving customer acquisition for a specific product (Amazon Music), while Google role involves optimizing SEM performance for a wide range of products and services
- Amazon Music role requires a strong understanding of the music streaming industry, while Google role requires expertise in various industries and verticals
- Amazon Music role offers opportunities for growth within the music streaming business, while Google role offers opportunities for growth within the broader technology and advertising industries
- Paid Search Marketing Manager (Amazon Music) vs. Digital Marketing Manager (Spotify):
- Amazon Music role focuses on driving customer acquisition through Paid Search marketing, while Spotify role involves a broader range of digital marketing channels and strategies
- Amazon Music role requires a strong understanding of the music streaming industry and Paid Search marketing, while Spotify role requires expertise in various digital marketing channels and strategies
- Amazon Music role offers opportunities for growth within the music streaming business, while Spotify role offers opportunities for growth within the broader digital marketing industry
- Paid Search Marketing Manager (Amazon Music) vs. Marketing Manager (Apple Music):
- Amazon Music role focuses on driving customer acquisition through Paid Search marketing, while Apple Music role involves a broader range of marketing channels and strategies
- Amazon Music role requires a strong understanding of the music streaming industry and Paid Search marketing, while Apple Music role requires expertise in various marketing channels and strategies
- Amazon Music role offers opportunities for growth within the music streaming business, while Apple Music role offers opportunities for growth within the broader music and entertainment industries
ASSUMPTION: Each role offers unique opportunities and challenges, and the ideal candidate will be able to leverage their skills and experience to drive success in the specific role they choose.
📝 Sample Projects
- Developing and executing a global Paid Search campaign to launch a new product feature (e.g., Podcasts) for Amazon Music
- Optimizing campaign performance for Amazon Music Free to drive user engagement and retention
- Launching targeted Paid Search campaigns to acquire new users in emerging markets for Amazon Music Unlimited
- Collaborating with cross-functional teams to support upcoming product launches and GTM strategies for Amazon Music
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in the Paid Search Marketing Manager role for Amazon Music.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Search marketing team for Amazon Music in the next 12 months?
- How does the Paid Search marketing team for Amazon Music collaborate with other cross-functional teams and international stakeholders?
- What are the key priorities for the first 90 days in this role?
- How does Amazon Music measure the success of its Paid Search marketing campaigns, and what are the key KPIs to focus on?
- What opportunities are there for growth and development within the Amazon Music Paid Search marketing team?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest in driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant Paid Search marketing experience and achievements
- Write a cover letter that emphasizes your fit for the role and alignment with Amazon's mission and values
- Prepare for behavioral and situational interview questions that assess your marketing skills and problem-solving abilities
- Research Amazon's business and industry trends to demonstrate your understanding of the company and its competitive landscape
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
